EXPANDED RESEARCH PROPOSAL
SUBMITTED BY TEAM D
MICROSOFT A COMPUTING GIANT.

A CHANGE IN EFFORT THE ORGANIZATION. WHAT WENT WELL? WHAT WENT WRONG? WHAT SHOULD THEY HAVE DONE? A CASE STUDY OF MICROSOFT COMPANY LEADERRSHIP AND ORGANIZATIONAL BEHAVIOR (MANAGEMENT 591) PROFESSOR: ANITA SPECTOR

TABLE OF CONTENTS
1. INTRODUCTION TO THE COMPANY…………………………………………………………………………………..2
1.0. MICROSOFT: A COMPUTING GIANT
1. O.1. WHO IS MICROSOFT
1.0.2. WHO STARTED MICROSOFT
1.0.3. BILL GATES: HARVARD DROP-OUT
1.0.4. THE BIRTH OF MICROSOFT
1.0.5. THE ORIGIN OF THE NAME MICROSOFT
2. MICROSOFT'S OPERATING SYSTEM…………………………………………………………………………………..4
2.0. AN OPERATING SYSTEM
2.1. MICROSOFT MOUSE
2.2. WINDOWS
2.3. MICROSOFT OFFICE
2.4. INTERNET EXPLORER
2.5. XBOX
3. PRELIMINARY PROBLEM STATEMENT………………………………………………………………………………6
3.0 CHANGE IN TECHNOLOGY
3.0.1. FINANCIAL HIGHLIGHTS
3.1. CHANGE OF PRODUCTS
3.1.1. BRAND LOYALTY
3.1.2. BRAND REPUTATION
3.1.3. EASY TO USE SOFTWARE
3.1.4. STRONG DISTRIBUTION CHANNELS
3.1.5. ROBUST FINANCIAL PERFORMANCE
3.1.6. ACQUISITION OF SKYPE
3.1.6-1. POOR ACQUISITIONS AND INVESTMENTS
3.1.6-2. DEPENDENCE ON HARDWARE MANUFACTURERS
3.1.6-3. CRITICISMS OVER SECURITY FLAWS
3.1.6-4. MATURE PC MARKETS
3.1.6-5. SLOW TO INNOVATE
4. TIME PRICE AND SERVICE CHANGES……………………………………………….10
4.0. WHO IS AFFECTED
4.1. WINDOWS 10
5. Conclusion……………………………………………………………………………12
6. BIBLIOGRAPHY……………………………………………………………………13
7. References.

History of Microsoft Products:
The majority of Microsoft's products are related to computing and the internet and now a days they are more into technology. The mainly manufacture operating systems and computers, from past 10 years they started manufacturing tablets, windows phones which increased