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MGMT311: Management of Change

Reflective Learning Journal

ENTRY 1

|Name of Organisation (case study)|Apple Inc. |
|Describe the industry and |Apple Inc is an American multinational corporation that designs and manufactures consumer electronics, |
|organization in which this change|computer software, and personal computers. The company’s best-known hardware products include Macintosh |
|has occurred / is occurring |computer, the iPod, the iPhone and the iPad. (Waters 2014) |
|Specific details of change |Apple Computers was originally a highly successful manufacturer of innovative desktop computers during the|
| |1980s. However, during 1990s, Apple lost their market share because of the dominance of Microsoft’s |
| |Windows operating system. Therefore, in 2000s, Apple made a move into new markets. First, Apple moved into|
| |MP3 players with its iPods, then moved into music retailing with the opening of iTunes store, continue to |
| |the launching of iPhone in 2007 and iPad tablet in 2010. (Myers, Hulks and Wiggins 2012, p.181). Besides, |
| |Apple has also gone through both management changes and structural changes due to the death of Apple |
| |co-founder, Steve Jobs. |
|Details of the PESTLE factors & |The PESTLE analysis is the most common approach for considering the external business environment. PESTLE |
|factors that influence the change|stands for Political, Economic, Social,

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