COURSE DESCRIPTION FORM

School/Faculty/Institute Sabancı University, Faculty of Management
Program B.A. in Management
Semester Summer 2014

Course Code MKTG405
Course Title in English Marketing Strategy
Course Title in Turkish Pazarlama Stratejisi
Language of Instruction English
Type of Course Lecture/Seminar/Practical/Fieldwork
Level of Course Senior, Junior
Intermediate
Semester Summer
Hours per Week 3
Number of Credits 5 ECTS
Grading Mode Letter Grades
(A: 100-93, A-: 92-86, B+: 85-78, B: 77-70, B-: 69-63, C+: 62-50, F:49-0)
Pre-requisites Principles of Marketing or Introduction to Marketing
Course Description MKTG405 will deepen students’ knowledge of marketing strategy.
Students will not only be provided with a capstone class that enables integration of their learning in marketing (“pull it all together”), but they will be equipped with thinking strategically when making and implementing marketing decisions (“strategic decision making”). Extensive application of specific analytical approaches and tools for understanding customers, competition, and markets (“applications of marketing data and information”) will help students in developing an appreciation for the relationship between marketing and the other functional areas of business.
Course Description in Turkish MKTG405, öğrencilerin pazarlama stratejisi bilgisini derinleştirmeyi hedefler. Öğrencilere pazarlama bilgilerini entegre edebilme kabiliyeti kazandırmanın yanı sıra, pazarlama kararlarına stratejik yaklaşım ele almayı tanıtır. Belli başlı analitik yaklaşımların uygulanmasıyla, pazarlama ile işletmenin diğer fonksiyonları arasındaki ilişki pekiştirilir.
Learning Outcomes and Competences At the end of MKTG405, the student is expected to:
• Develop understanding about what is involved in making marketing decisions, including product, price, promotion, and place decisions to