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Analysis of the current situation
Marketing Plan NOW danny abramovich Chapter 1out of 4 Macro Environmental Analysis
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1.1 Macro environmental analysis
- Being exposed to the news allows you a higher level of awareness of the business environment. - Certain environments influence your business more than others. - What are those environments?
www.MarketingPlanNOW.com
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1.1 Macro environmental analysis
- There are several “models” that comprise the abbreviations of the following environments:
- Political - Economical - Social - Technological - Legal (or Regulatory) - Ecological
- Among the titles of the same “model” are PEST, PESTLE, SLEPT & STEER We prefer PESTO
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1.1 Macro environmental analysis P E S T O
Political Social Others Economical Technological Legal Ecological PESTO sauce is easy to remember and is best when it’s fresh - the same goes for your news. www.MarketingPlanNOW.com >>
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1.1 Macro environmental analysis
- You should evaluate the level of dependency of your business to each PESTO environment. - You should briefly describe the top two relevant environments as per their level of influence. - Examples: importer of branded fashion = social & economical developer of email marketing software = tech & 