...Institute |Kulliyyah of Economics and Management Sciences | |Department / Centre |Department of Business Administration | |Programme |Bachelor of Business Administration | |Name of Course / Mode |Strategic Management | |Course Code | | | |MGT 4760 | |Name (s) of Academic staff / | | |Instructor(s) |Dr Izhairi Bt Ismail | | |Dr Suhaimi Mhd Sarif | |...
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...Robert Franjieh MGT-3050 9/27/13 1. Standardization makes it easier for Coke’s products to be put onto the shelves by reducing the number of different places their product is created. I would imagine that inside of a Coke factory, they do not have a separate machine that only makes coke or diet coke. They are going to have it standardized to save room, money, and time. I don’t believe Coke will charge for the software services, because once established in their computers, the software is integrated in the computer. I imagine they will charge for many other things, but not necessarily on software. 2. Switching costs are the expenses a customer incurs in order to switch over from one product or promotion to another. In the example with My Coke Rewards, this “promotion” may have been intended to get more people to buy their products over their competitor’s. This may certainly be an excellent way to draw more people away from Pepsi, but I want to know what it cost Coke? Did they have to increase the price of their product to cover for the new advertising, or the new designs that would have to be created for My Coke Rewards? And where exactly are those Rewards coming from? I can certainly see how by promoting a new idea, it is going to incur an upfront cost. 3. This site can gather quite a bit if details. By having you register, you provide your email address, mailing address, and phone number. In addition, information regarding what products you typically buy...
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...BBA in Marketing Management Major in Marketing More than any other business discipline, Marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing has three distinct tracks: Marketing, International Marketing, Advertising and Marketing Communication. The requirements for the Marketing Track are as follows: Required courses: MKT 3400 International Business Principles MKT 3600 Marketing Research MKT 3605 Consumer Behavior MKT 5750 Marketing Strategy Four additional courses to be chosen from any offered by the department as follows*: MKT 3520 Advertising and Marketing Communications MKT 4120 Media Planning MKT 4130 Copywriting MKT 4151 Direct Marketing I: Strategies and Tactics MKT 4152 Direct Marketing II: Database Marketing; Managing Creative Process MKT 4410 International Trade Operations ...
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...Hadith Arqam ibn Shurahbeel reported: I traveled with Ibn Abbas from Medina to Syria and I asked him, “Did the Prophet, peace and blessings be upon him, leave any instructions?” He said, “The Messenger of Allah did not finish the prayer before becoming very ill and he went out while being supported by two men and dragging his feet on the ground. The Messenger of Allah died and he did not leave any instructions.” [Musnad Ahmad, Number 3345, Sahih] عَنِ الْأَرْقَمِ بْنِ شُرَحْبِيلَ قَالَ سَافَرْتُ مَعَ ابْنِ عَبَّاسٍ مِنْ الْمَدِينَةِ إِلَى الشَّامِ فَسَأَلْتُهُ أَوْصَى النَّبِيُّ صَلَّى اللَّهُ عَلَيْهِ وَسَلَّمَ فَذَكَرَ مَعْنَاهُ وَقَالَ مَا قَضَى رَسُولُ اللَّهِ صَلَّى اللَّهُ عَلَيْهِ وَسَلَّمَ الصَّلَاةَ حَتَّى ثَقُلَ جِدًّا فَخَرَجَ يُهَادَى بَيْنَ رَجُلَيْنِ وَإِنَّ رِجْلَيْهِ لَتَخُطَّانِ فِي الْأَرْضِ فَمَاتَ رَسُولُ اللَّهِ صَلَّى اللَّهُ عَلَيْهِ وَسَلَّمَ وَلَمْ يُوصِ Abu Huraira reported: The Messenger of Allah, peace and blessings be upon him, said, “The one is who is consulted is in a position of trust.” [Sunan At-Tirmidhi, Book of Manners, Number 2822, Hasan] عَنْ أَبِي هُرَيْرَةَ قَالَ قَالَ رَسُولُ اللَّهِ صَلَّى اللَّهُ عَلَيْهِ وَسَلَّمَ الْمُسْتَشَارُ مُؤْتَمَنٌ Abu Huraira reported: The Prophet, peace and blessings be upon him, said to Abu Al-Haytham, “Do you have a servant?” He said no. The Prophet said, “If we are given prisoners of war, then come to us.” Later, the Prophet had with him two prisoners and Abu Al-Haytham came and he said, “Choose between...
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