Introduction

During this essay the concept of how enterprise ‘push and pull’ are useful in explaining why people start up a business will be explained. Furthermore this information will be backed real entrepreneurship examples from case studies. Finally there will be an overall conclusion on the findings of how these concepts make ordinary individuals go into business.

Main body

Business start-ups can be explained straightforwardly by push or pull factors (Gibb & Ritchie, 1982).Moreover according to (Storey, 1994) the determinants of entrepreneurship a dissimilarity is often made between push and pull. Difference between these two is that an individual can either be pushed into self-employment because he or she didn’t really have any choice or they can be pulled into starting a business whereby they can pursue business opportunities. The push factors consist of redundancy or other employment misfortunes ((Cooper, 1973) However (Andreas Freytag et all 2010) states that the push factor takes into account the persons current state and one’s preferred state. On the other hand pull factors are normally associated with the entrepreneur’s insight and also business acumen. These entrepreneurs are lured into starting a business when opportunities are presented. Pull motivated entrepreneurs are lured by their business idea and how successful it could be in the future (G,G,Cunningham et all 1995).

Pull factors

Independence concept is useful on the basis that both males and females entrepreneurs have a desire to be independent (Jodyanne Kirkwood 2009).Independence pulls a person and influences them to start a business by giving them the power to make important decisions and also accomplish tasks and objectives as an in depended person. Independence is a driving force behind contemporary entrepreneurs’’ (Donald F. Kuratko 2009). Additionally (Justin Gooderl