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Mgt 448 Team Outline

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Final Global Business Plan Outline
Learning Team A
MGT 448
February 20, 2012
Dr. Ken Cromer

Final Global Business Plan Outline I. Introduction a. Summary of previous assignments. b. rationale behind choosing China as a target country. c. Recap the Country Risk analysis for highlight II. Determine the marketing mix specific to your selected global product or service a. The marketing mix will include the “P’s”- produce, place, price, and promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional programs include, but not limited to; internet and television. f. Distribution channels and e-business- 1. Handing the business through a joint partner. 2. Manufacturing in China. 3. Formosa Epitaxy (FOREPI), LED chipmaker trying to gain more LED lighting distribution channels in China 4. Internet usage for ordering products and services are increasing per year in china but still relatively low when compared to the U.S. IV. Include market indicators and trends for your product or service. a. Accelerated LED performance. b. Potential to grow each year. 1. Growth will come from emerging trends in the industry, such as; 2. Recent LED chip performance advancements 3. Increased interest from building and business owners in saving money V. Financial Overview a. General budget chart b. handling foreign exchange risk VI. Financing Sources a. The World Bank b. IMF VII. Centralized vs Decentralized a. chain of command b. tasks and duties c. workflow chart VIII. Exit Strategies a. Initial Public offers (IPO) advantages 1. boost business’ ability to expand into new markets and growth opportunities 2. attracts new talent using stock options and equity 3. commercial relationships 4. currency and valuation 5. founders and option holders to get liquid on the investment 6. marketing event IX. Conclusion a. Feasibility of venture b. Final recommendation

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