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Company Objectives and Overall Marketing Objectives
ContinuCare Health Services Inc. is a wholly owned subsidiary of Erlanger Health System and was founded as a Medicare-certified home health agency in 1984 (ContinuCare, 2011). ContinuCare expanded its services to medical billing and management assistance to multiple healthcare providers. In 2012 ContinuCare purchased a local pharmacy called Moore & King and changed the name to Erlanger Pharmacy. Being an in home healthcare provider, ContinuCare’s objective is to provide and deliver professional in home healthcare to patients that are homebound, in need of prescriptions, and recovering from hospital visits.
ContinuCare’s slogan is “Driving Healthcare Home”, but we are continuing to grow as a subsidiary of Erlanger Health System. With this merger with Wal-Mart we will be delivering more than just medical care to your front door, we will also be delivering food and basic household needs to the elderly, disabled civilians, and disabled veterans. ContinuCare is a company in good standings with our community here in East Tennessee, but with this merger with Wal-Mart we will be able to expand our company throughout Tennessee and possibly further in the future.
Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.)
Although Wal-Mart is a known name and a great organization in the workforce, but ContinuCare is an organization that has a good name and good reputation all in its own. Being a subsidiary of one of the South East best hospitals, we have a superior reputation in home healthcare services. With two power houses that have strong finances and good manufacturing efficiency, there are not a lot of weaknesses that we have to look forward to. Some weaknesses may include weak management for a while until Wal-Mart’s management can understand the importance of home care.
The opportunities for this

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