MGT 499 Module 1 SLP 1
MGT 499 ­ Strategic Management
Module 1 Session Long Project
Christie E. Rains
Trident University International
Professor: Sara GarskiMGT 499 Module 1 SLP 2
The organization I chose to cover for my Session Long Project will be a small business I once owned. A few years back, my father and I chose to enter into (purchase a piece of) a franchise company “Pittsburgh Paints”; a part of a larger organization, PPG Industries: “Bringing innovation to the surface”. PPG has several different business opportunities, including: paints and coating, optical, speciality materials, chemicals, and glass and fiberglass. My father, being a contractor/builder, in our small town, leased a store front for his previous construction company. In lieu of utilizing this space for his business, we decided to open a House Paint and Deck Stain store.
The town my father lives in is small, therefore, everyone living and working in the county must
“work together” in order for all to provide for their individual families. With that being said, there was already a house paint store in place, just located on the opposite side of town. To not impose, we chose a company more geared towards “sub­contractors” vice the “homeowner” (though we still provided a homeowner line of product for those coming into our store “off the streets”. Our store, selling PPG’s
Pittsburgh Paints, was called “Pro­Formance Paints”.
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in
1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. (PPG)
Since this company has a reputable name and has been around for over 130 years, information for this session long project will be obtained via the internet, as well as personalMGT 499 Module 1 SLP 3 experiences with the sales representative as well as cargo carriers, sub­contractors, vendors, customers, and all the informative people who make this organization operable on the larger PPG
Industries scale.
PPG Pittsburgh Paints draws on the resources of PPG as a global coatings leader to bring technological innovations in their wide array of products. As a brand, confidence, and trust has been earned over time. PPG Pittsburgh Paints has been a part of the PPG family for more than
100 years and will continue to be the preferred choice of professional painters and homeowners today. (Pittsburgh)
The mission of PPG Pittsburgh Paints is believing in quality and performance. The premium paints deliver durable, washable, fade­resistant finishes that go on with the PPG Pittsburgh Paints touch. The color tools are designed to help make choosing color easy, appealing to individual personality and senses. The Voice of Color® program helps identify palettes just for the customer
– and not just for paint, but for furniture, flooring, drapes, brick, shutters, etc. The people behind the paints are knowledgeable, trained professionals who care about their customers. They believe that every job matters and welcome the chance to prove it. (Pittsburgh) For these reasons, we felt this business would be a wonderful fulfillment to our store front space.
It was in line with stakeholders; who doesn’t want an “all in one” paint shop? One of my favorite things to do was say: yes, we have that product! (and if it wasn’t on our shelves, all I had to do was make a phone call and it was enroute and in the customers’ hands within days). I felt secure and supported and this spilled out into our community.MGT 499 Module 1 SLP 4
References
PPG Industries. 2013. Retrieved from http://www.ppg.com/en/Pages/home.aspx.
PPG Pittsburgh Paints. 2013. Retrieved from http://www.ppgpittsburghpaints.com/.