We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders’… We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality. These are the Mission and Vision Statements for the Harley Davidson Motorcycle Company. (Everyday Values) I feel that the company leadership is living these every day. Why I feel this way is because the leadership listens to both their customers and employees on how to make things better. For example on employee James Love and his team of the York PA facility developed an idea on how to eliminate bottlenecks by taking motorcycles off the line and loading them on trucks. Leadership implemented it immediately, doubling the staging capacity and solving a problem that could have slowed down the whole line. (2011 Annual Report)

Who are the stakeholders in the Harley Davidson Corporation? I believe that they are their employees, customers and suppliers. One of the things that helps set Harley-Davidson’s culture apart from other businesses is employee involvement. In order to maximize employee involvement, they have minimized traditional hierarchy and layers of management, and the “open door” policy extends throughout the Company, all the way to the C.E.O.’s office.
Building the world’s best motorcycles is possible only because so many Harley-Davidson employees are both enthusiasts and customers. Their passion for our products creates the ideal working environment, where employees care about what they design, build and sell. (H-D Our Mission)
The customer is also a very important part of the H-D family. Every aspect of the H-D business is geared towards customer satisfaction and involvement. With more than 1,300