Management School – Undergraduate Coursework Specification Module Code: MGT136 | Coursework Code: MGT136-1 | Module Title: Management Themes and Perspectives | Date Available: week 3 (semester 1) during the lecture | Submission deadline: Thursday 13th November 12pm (noon)Electronic submission only through MOLE. Students should note that the time of submission is taken from once the document has been successfully uploaded and confirmed – this may take more than five minutes during busy periods. Late penalties will be applied to any work submitted from 12.01pm on 13th November 2014 onwards. Details of how to calculate a late penalty can be found in the UG Handbook. Students must: 1. Submit their work using a WORD file 2. Attach and complete the cover sheet provided on MOLE 3. Name/title the WORD document ‘Student Number MGT136-1’ e.g 140011001 MGT136-1Failure to comply with any of these submission requirements will results in a 5 mark penalty. | Contribution to Final Mark for Module: 20 per cent (20%). | Maximum Word Length: Between 750 and a maximum of 1000 words. The word count includes everything expect the reference list and appendix. Papers which exceed 1000 words will be penalised in accordance with Management School policy and this is set out in the Undergraduate Handbook. | Requirements: Provide an analysis of an organisation of your own choice explaining the relative importance of each of Porter’s Five Forces for your chosen organisation’s strategic position. You should support your arguments with evidence from the company and/or the relevant literature.You must NOT choose any of the following companies as the focus of your case analysis:TescoRyanairToyotaShould you present a case analysis of any of the above, you will be awarded a mark of zero.Choosing a company to examine:I suggest that you choose a well-established national or international firm. You will need to make sure that you can access relevant documents setting out information about the company such as its strategy, activities, products/services and competitors. This is the kind of data that you are likely to gather from the firm’s own reports and reports in the financial press, and is the type of information that you will need to base a successful analysis upon. Your answer should be in the form of a report to the company. You may use sub-headings but you must use continuous prose and finish with a conclusion. | Assessment Criteria: in determining the grade to be awarded, examiners will take into account the following:Please note that these descriptors are guidelines and should not be taken to correlate to precise percentages. They are indicative of a level of performance across the key criteria upon which the coursework is assessed. | Assessment criteria | <40% (Fail) | 40-44% (Pass) | 45-49% (3rd class) | 50-59% (2.2 ) | 60-69% (2.1) | 70 % and above (1st class) | Knowledge and understanding of Porter’s 5 Forces (20%) | Insufficient knowledge and understanding of Porter’s 5 Forces. | Weak knowledge and understanding of Porter’s 5 Forces. | Some knowledge and understanding of Porter’s 5 Forces. | Good knowledge and understanding of Porter’s 5 Forces. | Very good knowledge and understanding of Porter’s 5 Forces. | Excellent knowledge and understanding of Porter’s 5 Forces. | Ability to apply Porters 5 Forces to an organisation (20%) | Assertive or inaccurate application of Porter’s 5 Forces to the organisation. | Makes some relevant points regarding the application of Porter’s 5 Forces but likely to be thin and incomplete. | Likely to be descriptive and/or incomplete application of Porter’s 5 Forces to the organisation. | Analysis may not be sustained and may tend towards description or thinly supported analytical points. | Largely consistent, clear and detailed application of the 5 Forces to an organisation. Mostly sustained analysis underpinning this. | Consistent, clear and detailed application of the 5 Forces to an organisation. Sustained analysis underpinning this. | Ability to draw upon relevant academic literature to inform and support your analysis (20%) | Very limited use of academic literature which may be inaccurate or misunderstood | Limited use of academic literature. | Limited range of academic literature drawn on and use largely descriptive. | Draws upon some academic literature but may lack range or be used descriptively. | Draws upon a range of academic literature to inform and support analysis. | Draws upon a wide range of academic literature to inform and support analysis effectively. | Evaluation of the company’s strategic position (25%) | Unconvincing evaluation based mainly on assertion. | Some evaluative points but likely to be incomplete and/or unsupported. | Some evaluation but largely descriptive. | Clear evaluation of the company’s strategic position but may be descriptive in parts and /or not wholly supported. May adequately address one element of the question only. | Very good evaluation of the company’s strategic position based upon Porter’s 5 forces and generic strategies. | Excellent evaluation of the company’s strategic position based upon a synthesis of the different forces. | Effectively structured report demonstrating cogent argument (5%) | Structure likely to hamper clear arguments. | Structure may show some confusion in places. | Largely clear structure but likely to be narrative. | Clear structure though may be narrative in places. | Clearly structured with supported arguments. | Clearly and logically structured with well-considered and supported arguments. | Presentation and style (10%) | Poor presentation with many errors in syntax and spelling. Lack of appropriate referencing and/or inaccurate use of the Harvard system of referencing. | Unsatisfactory presentation is with significant weakness in syntax and spelling. Weakness in appropriate referencing and/or inconsistent use of the Harvard system of referencing. | Presentation could be improved, there is some appropriate use of referencing and syntax, but this is not sustained | Satisfactory presentation with satisfactory syntax and spelling. Appropriate referencing and/or largely accurate use of the Harvard system of referencing. | Good quality presentation with good syntax and spelling. Good use of referencing and accurate use of the Harvard system of referencing. | Excellent presentation with good syntax and spelling and/or fluent expression. Good use of referencing and sustained accuracy in use of the Harvard system of referencing. (1st class) | Referencing: you must reference your work correctly using the Harvard method. Failure to do so will result in the deduction of marks and possible proceedings under the University's Regulations as to the Use of Unfair Means | Independence of working: it is acceptable for you to discuss the case in a general sense with other students. However, the structure of your report, conclusions and any recommendations must be yours alone. You should not show your draft to anyone else for feedback, and you should not look at anyone else's report until yours has been submitted.You are reminded of the University's Regulations on the Use of Unfair Means, which are outlined in the School's Handbooks. Should you be found to be in breach of them you will be subject to disciplinary procedures. The Management School will not tolerate any form of plagiarism and/or students submitting work that they themselves have not prepared and written. The School and the University take this issue very seriously and will impose penalties ranging from zero award of the work concerned or fines and exclusion from the University. Please be advised that as well as requiring students to submit copies of work electronically in Word files to Turnitin, software that can detect most forms of matched text, random checks will be made of these files to check for authenticity and authorship. In addition, students may be asked to undertake an oral test in the form of a viva voce to confirm that work submitted is the result of their own endeavours. Such vivas may arise as a result of random checks or in cases where suspicions have been raised. | Submission Details: Your work must be processed using one and a half line spacing for body text. Otherwise it should conform to the standard requirements specified in the School’s Handbooks. | Other matters: N/A |