Busters started out as a single kiosk in 2010 under the ownership of JaJa Binks and Manager Dwight Smeadly. We currently employee three part time employees. Due to the success of the current business model over the last three years we are looking to expand to a second location. Should the second store be as successful as the first we would look at expanding every three to five years to avoid rapid expansion. Management has combined experience of eighteen years’ experience.
Highlights

Objectives
Our immediate goal is to expand to our second location. Our long term goals are to grow into a chain throughout the city and perhaps the country.
Mission Statement
To bring convenience and quality to corporate America by providing high quality food and snacks at a low price.
Keys to Success
The key to success is to continue to continue to conveniently provide customers a various sundry of items at a fair price to maintain our competitive advantage of convenience.
Description of Business
Like businesses that operate in fairs and airports, Busters fills the needs of convenience to corporate America. Many employees lack the time to make a separate stop will going into work or on their lunch break. Our competitive advantage is that we are located in the lobby, a central place that is convenient to the entire building.
Company Ownership/Legal Entity
The company is set up as a sole proprietorship owned and operated by JaJa Binks
Location
Our current location is on the bottom floor of 529 Wall St, New York City, NY. We are looking to expand to a second location at 800 Wall Street
Interior
We are a kiosk style business. Our kiosk has footprint of 20 square feet and we use another 25 square feet for tables and chairs
Hours of Operation
We are open Monday through Saturday 6 am to 6 pm
Products and Services
We Sell products and services that we think would be convenience items to corporate America. These items include snacks, pre-wrapped sandwiches, greeting cards, newspapers, paperback books, and small gift items, bottled/canned beverages, and newspapers. We constantly looking for new products to add in order to meet the needs of our consumer base.
Suppliers
Currently, we get all of our supplies from Costco. We carry a yearly business membership with Costco and pay for all supplies with the Costco American Express Card
Management
JaJa Binks, Owner has eight years’ experience in finance and purchasing in the United States Marine Corps. While in the service he earned two degrees in management and business and had over a thousand hours of training in various methods of purchasing and finance.
Dwight Smeadly, on site Manager has ten years retail management experience and earned his B.B.A from Kent State University
Financial Management
As this is an expansion of a currently proven concept we expect the new location will be profitable within six months. Based off first years sales figures from our current business model we should expect to see net sales of roughly $300,000 in the first year. The experience gained off the first location will serve us well and will transfer over to the second location.
Start-Up/Acquisition Summary
The startup cost of the second location is estimated to be at $10,000. This will include construction of a new kiosk, refrigeration equipment, and initial stock. We will hire 3 new employees to work on a rotating shift. My current manager will work between both locations.
Marketing
As we are located on the first floor of the corporate building we enjoy an intercept marketing strategy. We do not need to pay for advertising because every employee that comes into the building must walk right past us. We do allow customers to join our mailing list and like our Facebook page. This enables them to receive discounts and helps keep repeat customers
Market Analysis
We a currently the only kiosk in building selling convenience item because we, as part as our lease deal with the property managers, agreed to not allow any direct competition in the building. We currently enjoy a complete competitive advantage within the building. However, this being New York City if customers wish to forgo the convenience of location they have several alternatives within a few block radius.

Market Segmentation Competition
Our indirect competition is Hallmark, Barns and Noble, Starbucks, and various mom and pop restaurants. These locations are spread out over
Pricing
With increased convenience comes increased prices. However we must price low enough that they are not inclined to forgo convenience for the sake of lower prices. We currently employ a flat markup of 150 percent of our cost. For example we buy 20 ounce coca cola in bulk for 50 cents per unit. We in turn sell it for $1.25 per unit.
Advertising and Promotion
For the new location we intend on advertising the grand opening by word of mouth and social media. The same intercept marketing principle will apply due to our physical location
Strategy and Implementation
The new building is to be opened in the next three months. We are currently negating our lease terms for the new location but intend on avoiding direct competition by negotiate exclusive rights to the space. The new kiosk will be built on location approximately 2 weeks before opening. We will hold interviews ten days prior to opening to fill three positions at the new location. We intend on scheduling store opening concurrently with the building opening.