On April 8th, 1999, the men who controlled the most powerful food companies in America came together for a meeting. The meeting was focused around the growing problem of obesity and how to deal with it. The first speaker was, Michael Mudd, the vice president of Kraft. He heavily relied on science throughout his presentation, they agreed to reduce salt, sugar, and fat. It was also agreed that marketing campaigns would be less focused around children. After Mudd was speaker Stephen Sanger, CEO of General Mills, responded by saying that he would not change their ways. The large companies were targeting poor Americans. By optimising the tastes and keeping the prices as low as possible, consumers would continue to buy. By creating tricks such as