...Introduction Hi, I am Walt Disney creator of Disney. One way I impacted California and the world is, I co-founded Walt Disney Company with my brother Roy. You should know more about me, so I am going to punch you in the face with information. Background Information I was born in Chicago on December 5th, 1901 to Elias and Flora Disney. In 1906 my family and I moved to a farm in Marceline, Missouri. In 1923 I moved again but to California. I had 3 brothers and 1 sister. I developed an early interest in drawing. I took art classes as a child and knew it was my passion. At 18, I became a commercial illustrator. Accomplishments In the 1920s, I created Disney Brother Studios. In 1928 I created my first major success Mickey Mouse. I...
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...Department of MIS, Dhaka University | WALT DISNEY DECIDES TO NAME HIS CARTOON CHARACTER MICKEY | Term Paper on a topic from 75 greatest decision ever made | Acknowledgement I would like to express my deep gratitude to Mr. Ashis Talukder, Assistant Professor, Department of MIS, Dhaka University for his patient guidance, teaching Decision Support System in fall, 2013 session. I would like to mention that under his supervision, I have gone through a number of interesting topics that made me curious to study on 75 greatest decision ever made. I have chosen a topic for this term paper where I have put some extra effort to know in details. I would also like to extend my thanks to the Mr. Ashis Talukder for helping us to explore greatest and worst business decision ever made Finally, I wish to thank my parents for their support and encouragement throughout my study. Table of Contents Introduction 4 The 75 Greatest Management Decision Ever Made 5 A Great Decision for Term Paper 8 Background of the Decision 8 How This Decision Benefited 9 The Greatest Lessons 10 Conclusion 10 Introduction “The essence of ultimate decision remains impenetrable to the observer—often indeed, to the decider himself. . . . There will always be the dark and tangled stretches in the decision-making process—mysterious even to those who may be most intimately involved,” said John F Kennedy. An air of mystery lies at the heart of decisions and decision making. An entire...
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...studio which focused on developing cartoon films called Disney Brothers Cartoon Studio. Since then, they have become the pioneer for animation and cartoon entertainment group in the world. They know how to implement their value and strong points into their brand logo. With the help of creativity, technology, and strong dedication, a logo that represents imagination, dreams, and magic can be created. The Walt Disney logo is formed according to the founder’s signature that promises secure, cheerful, and quality western cartoon entertainment industry. Aside from the regular logo which is only a fancy text, the company has adopted different form of logo for different kinds of products. For example, the castle that appears in front of a blue background version is used for Disney’s movie releases. As for other segment like resorts and holiday, Disney added the word “world” behind its famous fancy “Walt Disney” logo. Even though each logo is located at different segments of market, they share same symbols which is a “star fall”. In the movie release logo, there is a line forming an arc accross the castle. That line, apparently, is the tail of the star fall. Similarly, in the resort logo, a star fall also appears above the text. Disney puts this star fall symbol to symbolize dreams, wishes, and miracles do come true to...
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...Importance of Logo Design towards Brand Image The most utilized and the focal element of the corporate identity design is the corporate logo and basically logo is incorporated by all corporate identities because it is the first impression of the company. If it is utilized consistently well, a logo can come to incorporate the whole corporate image. Actually, great logos and identities, in the same way as great organizations, are adaptable (Rowden 2000). Other parts of corporate identity design, for example, color plans and typefaces, can be consolidated into the logo, making the logo illustrative of the bigger corporate identity plan even when it is shown in seclusion of other corporate materials (Stahle 2002). It is undoubtedly the look of the company emblem is incredibly necessary to the communication of a company identity. Organizations should deliberately create their logos to include the visual components with which they need to be related and to adequately pass on the suitable abstract ideas and corporate messages. This portfolio concludes the samples with evident among the logo designs of television stations to and analyze the effectiveness of their logo towards psychological principles and design theory. - write how the logo designs can be effective to boost the brand image. In order for logos design to be effective in strengthening and boosting brand image, they should be simple, timeless, versatile, memorable, and appropriate. Simplicity is a key role...
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...distributor agreed to buy half of the Alice Comedies. After the deal, Walt, Roy, and Iwerks created another business called Disney Brothers Studios (Slayman). This is the point at which Disney could influence America. Walt wanted a signature character. Before Mickey Mouse, there was another character that Disney worked with called “Oswald the Rabbit.” (Slayman). Disney relinquished all claims to the Oswald character after a failed business arrangement with Charles Mintz (Disney’s Vision for America). Thus, Mickey was created. Through Mickey, Walt was able to give children across the United States happiness and hope. The first Mickey movie, “Steamboat Willie,” was released on November 18, 1928 in New York City and was a huge success. The film's initial success was in part by the Cinephone sound process (Slayman). Walt embraced new technologies. In order to make his cartoons, he used celluloids which allowed him to move the characters against a fixed background (Disney’s Vision for America). The cinephone process that Disney used in Steamboat Willie and other cartoons at the time was a new process and was rarely used. This allowed Mickey to move and do other actions while in synch with the music in the background (Slayman). Disney continued to search for more innovations in order to improve his cartoons. In 1932, Disney released an episode of “Silly Symphonies” called “Flowers and Trees,” which was the first cartoon to use the Technicolor process (Slayman). Walt Disney...
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...this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that Mickey Mouse was better. In 1937 Disney made its first feature-length musical animation “Snow White and the Seven Dwarfs”. Over the years Disney has come up with many cartoon movies which have been great hits like Peter Pan, Cinderella, Lion King etc. The Walt Disney Company is now a $27 billion global entertainment giant. It has moved from animation to merchandises and theme parks....
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...Business, Disney and Culture In 1923, Walt Disney. the originator of The Walt Disney Company, founded the Disney Brothers Studio in Burbank, California. Not long after that, the studio renamed as Walt Disney Productions and then Mickey Mouse, Pinocchio, Donald Duck and other famous cartoon images were designed. Since the 1950 s, Disney gradually expanded the scope of business. The first theme park of Disney -- Disneyland was established in 1955 in Anaheim, California, United States. There are 5 parks around the world, respectively in Orlando , Los Angeles, Paris, Tokyo and Hong Kong.(Wei, 2007) Importance of culture for business Culture plays an increasingly important role in modern times. Along with the financial globalization's deepening, the trade activities between countries become particularly close. Understanding the culture and history of other countries is beneficial to work with the company in other countries better. You can find some kinds of cultures on the world map and there are many components of culture, such as religion, custom and legislation. If a company want to cooperate with other companies or broaden the market to other countries, understand is very necessary.(Hummel, 2012) Importance of culture for Disney expansion In fact, the expansion of Disney is the business expansion of business. Disneyland has been distributed in many countries in the world, and these countries’ culture are totally different. However, the biggest characteristic...
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...Strategic Management Case Study: The Walt Disney Company Group 10: 1. What were the businesses developed at Disney until 1983? 1. Animation: ● 1923 founded Disney Brother Studio >> full-length animated film ● 1927 Luck Rabbit ● 1928 Mickey Mouse >> licensing ● 1937: Snow white >> re-release >> Mix live action ● Disney Music Co 2. TV Special: ● 1950/1954 ABC produced TV series, live-action moive >> Buena Vista Distribution (eliminate distribution fee) ● early 1980: Touchstone (Expand the business to teenagers & adult) ● 1983 Disney channel 3. Create universal timeless family entertain] ● 1954 ABC produced TV series & Disneyland (imagineers >> seperate from Disney Production) ○ built a Park for entire family ○ Corp. sponsorship is used to minimize the cost of upgrading attractions and adding exhibits ○ generate traffic >> in-house travel co. & travel agency ○ bringing live shows ○ hotels ● EPCOT (Experimental Prototype Community of Tomorrow) 2. What did Eisner do for Disney during 1984-1993? What are the resources and capabilities that Disney possess at that time? Resources & Capabilities: ● R Human resource ○ Eisner’s background: well business acumen and operating managment skills & past experinece of COO of Paramon ● C Coporate culture ○ history and culture of Co. and lagacy of Walt (training program) ○ 文化妥協 (cultureal cherrobyl) ● C Managing Creativity ○ forced tension between creative and finance force ○ encorage...
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...The Walt Disn ey Compan y Successful Management Practices Prepared for: Professor Jessie Richards Prepared by: Alli Hock Date: April 18, 2012 2 Table Of Contents EXECUTIVE SUMMARY……………………………………………………………3 INTRODUCTION……………………………………………………………….…….3 BACKGROUND…………………………………………………..……………….....4 Biography………………………………………….…………………….4 Beginning Of Disney Bros. Studios...…………………………………..5 Development Of Management Style……………..……………….........5 The Dreamer………………………………………………………………....5 The Realist……………………………………………………………….…..5 The Spoiler…………………………………………………………………...6 ANALYSIS………………………………………………….……………….….…….6 Original Company Values………….…………………………………..6 Hiring The Best For The Job……………………………………………...6 Talent Within The Organization….…………………………………….…6 Exceeding Customer Expectations…..………………………………..…7 The Interview Process…………….…………………………………...7 Internship Program………………..…………………………………...7 Attitude…………………………..……………………………………..…. 8 Drawbacks to Selection Standards….……………………………..…...8 Employee Training Process…...………………………………….…...8 Figure 1-1. A Balanced Approach to Employment..……………..…….8 Disney Training Programs…………………………………….....…….9 Attention To Detail…………………………………………………...……9 Training Program Downside…………………………………..………….9 Figure 1-2. Disney Manhole Cover………………………………10 Creating Employee Environment……………………………….……..10 Being Involved At All Levels……………………………...…….……..11 Effects Of Management Focus…………………………..……..………..11 Ensuring Job Significance…………..…………………………………11 ...
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...There are many entertainment companies that have success that stems from their ability to market their brand to children. Disney's continued domination comes from the knowledge that, to be the most profitable, you must create “timeless family entertainment.”. As Walt Disney said, “Your dead if you aim only for kids. Adults are only kids grown up, anyway.” Walt Disney was a semi-successful cartoonist at a young age when his creation “Oswald, The Lucky Rabbit” became a hit in 1927. However, he was muscled out of the “Oswald” franchise when his distributor hired his animators away from him. Disney was not aware that, according to his contract, he did not own the rights to the cartoon rabbit. Disney made sure that with his next creation, Mickey Mouse, that no one would be able to capitalize on his creative property. He had a profitable swing in 1928 with “Steamboat Willie” and the subsequent licensing of his cartoon's imagery on a pencil box. With the earnings he made, the Disney company had a financial stability it never previously had. This allowed Walt and company to focus on the bigger picture, and the ability to chase more lucrative ventures. Walt and his brother ran the new company different than almost any other organization ever has. There was no boss, there were no titles, it was a group effort from the start. This business model (or lackthereof) enabled every Disney employee to feel free to express their ideas, thus harboring the creativity and imagination that makes...
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...Decisions in Paradise Paper Outline Since 1923, The Walt Disney Company has been providing quality entertainment for every member of the family, across America and around the world. They have established themselves as the leader in the animation industry and have become the largest media conglomerate in the world. Currently located in 9 different countries, Disney is always looking for additional opportunities to expand their franchise and establish a greater presence in the world. With a strong reputation of developing and managing effective and efficient organizational structures and processes, countries such as Kava; a small island country in the South Pacific have been requesting the Walt Disney Company not only bring their reputation to their country, but also their business culture. The first step in accomplishing this task is completing a business plan outlining the potential issues and forces that may impact Disney’s final decision. According to Amo, T. (2013) “A strategic business plan serves as a guide. It helps leaders of organizations identify their objectives and formulate detailed plans on how to achieve them. It is a necessary tool for the success of any company.” This process could take various forms, based on what is not only good for Disney but also for the people of Kava by discussing organizational processes, human resources, and ethics. There are many advantages and disadvantages for Disney to establish a greater presence in Kava and...
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...productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams can be possibilities. From Disney’s onset in 1983, it has experienced unprecedented success in its productions, until recently when it began facing challenges that have hindered their optimum growth. These challenges and the solutions are proposed and explored in this paper. The first major challenge Disney faces are that its characters are no longer appealing to the current generation. In this case, characters such as Mickey Mouse and Winnie-the-Pooh which were a huge success fifty years ago, no longer receive that kind of recognition today that they did. More appealing characters are being created that are tailor made to excite and keep viewers interested in them. The second major problem is that Disney animation targets only a specific age group and is not appealing to the other demographic clusters. This reduces the number of viewers that it might have. Another problem it faces is the deteriorating condition of its brands and products as demand for them has decreased. Lastly Disney is also facing an identity crisis in trying to regain direction in deciding type of business it is and explicitly state what they are offering offer. These challenges have forced...
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...(theme parks, cartoons, movies, toys, etc.) while Marvel will benefit thanks to the capabilities of Disney’s advertising. Now with Disney and Marvel combined, they have eliminated Warner’s competitive advantage of having a Comic Studio backwards integrated to their corporation, which guarantees a continuous flow of exploitable material (characters). Nonetheless, Disney holds a notable competitive advantage over their competitor: they are more diversified: they have theme parks, consumer products and interactive media. Currently Disney is facing some critical issues after the acquisition, and they are: - Marvel’s most famous characters are compromised to Disney’s rivals. - Some of Disney’s main characters are out-dated (Pinocchio, Mickey-Mouse, Donald Duck, etc.). - Marvel could lose their identity (creative power) by the “take-over by a company associated with princesses and fairies” –Chmielewski & Fritz, 2009. It also good to point out that Marvel’s biggest creative asset is Stan Lee, now 89 years old. The recommendations are the following: On the functional level, Marvel’s legal department should focus on terminating as many contracts as possible,...
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...Vračević Željka University of Banjaluka Faculty of Philology English Language and Literature REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their...
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...Strategic Initiative Paper "Disney" Marquita Lacy-Polk, Diana Dorsey, Kim Jenkins, Joshua Snooks FIN/370 January 29, 2014 Strategic Initiative Paper "Disney" Disney has grown exponentially to become a household name and a global leader in the industry of family entertainment. Shortly after as a small cartoon company, Ellas Disney, founder of Walt Disney grew the Disney Corporation into something that no one could have imagined. Ellas Disney was always known for his innovation and abilities and still reminiscent today as it was in the 1920s. The company attributes are a majority of and to the success that they have built. In order for organizations to be successful and to survive requires planning for the future, with creative ideas and motivated personnel with an open mind and a strong drive. Two essential business functions are financial and strategic planning, with the great success that Walt Disney has accomplished, then till now there are still financial impacts and risks that still should be considered when making certain decisions when it comes to the company. In this paper our team will be discussing in more detail the current strategic initiatives and the possible new initiatives that Disney has in play, along with the financial impacts and the risk of putting those decisions into effect. The Walt Disney’s annual reports are very important when it comes to strategic and financial planning because it provides a variety of financial information which is helpful...
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