Premium Essay

Micro Marko

In:

Submitted By fridgeman
Words 601
Pages 3
HNC BusinessUnit 4 Marketing Principles
Learning outcome 2
Micro & Macro Environment

Objectives of presentation
• Discover the micro marketing environment (internal)

• Discover the macro marketing environment (PEST
FACTORS-external)

• Explain ‘The Marketing Audit’ and how the elements influence marketing decisions

Integrated Marketing
Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message such as one-to-one marketing, mass marketing and direct marketing.
The strategy is developed to ensure the company will deliver the intended value to those customers through a blend of marketing mix tools.

Example of an
Integrated
Marketing
Plan

Environmental Analysis
Environmental analysis is a vital exercise to complete by any company that will explore and understand the external local, national or international forces that might affect your business.

The factors are largely outside the direct control of any company and can sometimes have a negative impact on their plans. Equally this can be very important as it will support the business and marketing strategy allowing the company to take advantage of potential opportunities whilst minimising the potential threats to the company.

The Marketing
Environment
According to Philip Kotler,
“A company’s marketing environment consists of the internal factors & forces, which affect the company’s ability to develop & maintain successful transactions & relationships with the company’s target customers”. http://www.pkotler.org THE ORGANISATION’S MARKETING ENVIRONMENT

The Macro environment

Political forces Economic forces The Micro environment

Financers

The Internal
Environment

Customers

Employees,
Managers

Legal factors Suppliers
Environmental
factors

Social/
Cultural
forces

Similar Documents

Premium Essay

Social Entrepreneurship

...hand can modify protocols based on the environment and have a very high degree of flexibility. They can also use unconventional methods to obtain results. * Enthusiasm to work: All said and done, in the end for any rural venture to be successful, what is required is a very high degree of enthusiasm, and an urge to excel. Social work is usually characterized by long working hours, unclear goals, sensitivity towards culture, commitment to the goals. Most private ventures enter this field out of passion and hence have this in plenty. Government officials may or may not be passionate about this project, but have to work on it. This clearly translates into the results. * Need for micro-level approach: Most rural ventures are extremely people oriented and need a lot of work to be done on a micro level and at a small scale. To be able to reach such a small demographic is usually...

Words: 369 - Pages: 2

Free Essay

The Day My Business Changed

...I was sitting in a Portland Oregon hotel when four words forever changed my business. The keynote speaker at the meeting, a vice president of channel had just finished a surprisingly lack-luster presentation and opened up for questions. An associate from New York City immediately stood and asked, “Do you consider us competition or partners?”  The VP answered without skipping a beat,  “You are Apple’s competition.” I guess there shouldn’t have been a gasp and rumble throughout the room, but 100+ Authorized Resellers and VARs suddenly realized that they faced an uphill battle. Many would close their doors in the months to come. As an Authorized reseller I bought our Apple branded products from first tier distributors such as Ingram Micro and Tech Data with only small price variances based on the size of the Purchase Order. Smaller PO’s were often ignored or faced delays in shipping. A big reason for the gasp in the room was the increasing trend of Apple product scarcity for resellers. While Apple’s new retail stores had full shelves we had to fight over the leftovers. Often this meant we missed out on the initial surge of purchases made by early adopters. (Eventually Apple would release game-changing products like the iPhone and not allow Apple resellers to sell them.) When Apple opened their new store 5 minutes from one of mine I was forced to pivot or close my doors. We changed from being an Apple Reseller who sold some accessories to more of a system integrator and service...

Words: 392 - Pages: 2

Premium Essay

Micro, Small and Medium Enterprises (Msme) in India: an Appraisal

...Vol . IV : Issue. 14 ISSN:0975-9999 MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) IN INDIA: AN APPRAISAL Dr.S,Ganapathy Associate professor C.Mayilsamy Doctoral research scholar, Department of International Business and commerce, Alagappa University, karaikudi. ABSTRACT Micro small and medium enterprises help in promoting economic growth and employment opportunity. Before 2006 this sector was called as a Small Scale Industry. Thereafter it was converted as an MSME sector. The MSME growth is incomparable by the help of bank credit. Micro small and medium enterprises and their role in economic growth and employment generation in the Indian context .the article how policy environment for promoting MSMEs changed from ‘protectionism ‘during the pre-1990s to ‘export orientation’ during the post-1990s. The key constraint faced by the MSMEs including access to credit and technology, redtapism and the like. The MSEs to promote the rural economy for in general and rural women empowerment in particularly the rural women are taken ,economic improvement ,social development, and individual decision making through the . MSEs.the MSEs are promoting the rural entrepreneurship. Key words: MSME, SME , SSI, Credit Rating Introduction Indian economy based on rural economy .Father of nation mahatma Gandhi told India “lives in village”. T he r eal national development through the rural economy .the development of rural economy through the r ur al bas ed micr o, small a nd medium enterprises...

Words: 1827 - Pages: 8

Premium Essay

Mr, Saeed

...Ahold Copyright 2010 Trend Micro Inc. Who are we? • We own and operate hundreds of supermarkets in the United States and Europe. • Our brands include Giant, Stop & Shop, Albert, Etos, and more. • Number of Stores: 800 across North America • Number of Employees: 100,000 • Number of Systems: 35,000 Copyright 2010 Trend Micro Inc. Business Objective Key objective: • Achieve compliance especially with PCI • Maintain strong & flexible security baseline Challenge: • Stay current in terms of PCI compliance • Maximize protection on POS endpoints without interference in sales transactions • Minimize time required to manage the solution across 800 stores and lower TCO • Choose a security solution that scales without increasing complexity Copyright 2010 Trend Micro Inc. Evaluation Criteria 1. Best-in-class HIPS, firewall & FIM 2. Multipurpose security agents 3. Centrally controlled file management 4. TCO, footprint and ease of management Copyright 2010 Trend Micro Inc. Trend Micro to the Rescue • Trend Micro Deep Security gave us what we needed in one package – Swiss army knife of protection technologies – Single compact 5 MB agent footprint • Addresses seven PCI regulations and offers more than 20 control capabilities • Specialized agentless protection for virtual systems aligned with our virtualization initiative IDS/IPS Agentless anti-malware Log Inspection Web app. protection Firewall Copyright 2010 Trend Micro Inc. Integrity Monitoring ...

Words: 368 - Pages: 2

Premium Essay

Digital Marketing Campaign

...ni-msme - the premier institute ni-msme, the pioneer institute in the field of MSME is playing a major role in providing probusiness environment to foster the progress of MSME towards success and prosperity. The raison detre of this Institute is to assist the Government in formulating policies for micro, small and medium enterprises and to help the practising and potential entrepreneurs through a host of services like training, research, consultancy, information, education and extension. The Institute is a training ground for senior technocrats, bureaucrats and bankers who come here to gain expertise and knowledge in order to equip themselves with the latest practices and streamline their operations. Set up in 1960, ni-msme has made valuable contributions by creating an impressive record of achievements beyond the Indian shores, enabling other developing countries to get the benefit of the Institute’s facilities and expertise. ni-msme’s activities are changing from time to time to meet the needs of enterprises in the context of globalisation. Training Programme on MARKETING STRATEGIES FOR SHG PRODUCTS IN THE MODERN ERA (16-18 March 2016) Located in a sprawling and enthralling campus amidst a rich natural setting, ni-msme is well equipped with both physical and academic infrastructure. In keeping with the changing times and technological changes, the Institute has updated its style of functioning by focusing on the use of IT in every aspect of its activities...

Words: 1117 - Pages: 5

Free Essay

Ribbons and Bows

...Ribbons and Bows INTRODUCTION Carmen Diaz, with a ten thousand dollar loan from two of her cousins, and one thousand dollars that she invested in equity, was able to open a specialty store called Ribbons an’ Bows, Inc, which was located in Coconut Grove, Miami, Florida. Four months after opening the business, Carmen’s relatives requested a financial report, which was part of the original business arrangement. Within a short time, Carmen had expanded the business, purchased small equipment, paid wages to a part-time employee, and by all outward indicators, had been running a flourishing business. As Carmen gathered the necessary information to prepare financial statements, she started to scrutinize the transactions and was somewhat perplexed. Carmen realized that numbers were not adding up as she had anticipated. Additionally, it became questionable whether the business was operating successfully, at least when accounting principles were appropriately applied.  Statement of the Problem It was fortuitous for Carmen Diaz to have family who were supportive of her small business endeavor, thereby providing start-up funds and legal advice. Carmen’s endeavor can be recognized as a “microbusiness” operation; “microcredit”, microenterprise” and “microfinance” are terms that have been associated with microbusinesses (Datar, 2009). Clearly, Carmen would have benefitted from some professional entrepreneurial guidance that is widely available at no cost in the United States...

Words: 299 - Pages: 2

Free Essay

Ms-Office Shortcuts

...MICROSOFT WORD KEYBOARD SHORTCUTS Here is a list of keyboard shortcuts which can be very useful if you want to work faster! CTRL Shortcuts: CTRL and A Selects all in the current document. CTRL and B Bold text. CTRL and C Copies the item or text to the Clipboard and can be pasted using CTRL and V. CTRL and D Displays the Font dialogue box. CTRL and E Centre Alignment. CTRL and F Displays the Find dialog box, to search the current document. CTRL and G Displays the Go to dialog box, to go to a specific location in the current document. CTRL and H Displays the Replace dialogue box. CTRL and I Italic text. CTRL and J Full Justification. CTRL and K Create Hyperlink CTRL and L Left Alignment CTRL and M Tab. CTRL and N Creates a new document. CTRL and O Displays the Open File dialogue box. CTRL and P Displays the Print dialog box. CTRL and R Right Alignment. CTRL and S Displays the Save dialog box. CTRL and U Underline text. CTRL and V Pastes the copied item or text from the Clipboard into the current position in the document. CTRL and X Cuts the item or text selected to the Clipboard. CTRL and Y Redo the last undone action. CTRL and Z Undoes the last action. CTRL and ENTER Insert Page Break. CTRL and F2 Show Print preview. CTRL and F4 Closes the active document window. CTRL and F6 Opens the next document window. F and SHIFT shortcut keys: F1...

Words: 462 - Pages: 2

Free Essay

Information

...Karides, Florida Atlantic University An economic leader in the Caribbean, the Republic of Trinidad and Tobago has incorporated micro-business development as one of its main strategies to alleviate poverty and unemployment and to spawn economic growth since the late 1980s (ILO 1991, 1998, Ministry of Finance 1996). Although the discovery of natural gas in the early nineties catapulted Trinidad’s economic growth rate to four percent per annum, unemployment and poverty continue to affect a large portion of the population. The majority of the population has not benefited from Trinidad’s economic growth. Thus, the government has attempted to create “a nation of entrepreneurs” in order to relieve some of the inequality that defines the society (Ministry of Trade and Industry 1997). Trinidad’s expansion of micro-enterprise programs reflects an international trend. Endorsed by non-governmental organizations, private financial institutions, international development agencies, including the World Bank, many scholars and development practitioners also view microenterprise assistance as a panacea for Third World poverty (Johnson and Kidder, 1999; Mosley and Hulme, 1998; Dignard and Havet, 1995; Grosh and Somolekae, 1996; Rakowski, 1994). Micro-enterprise development programs generally consist of training in business skills or providing small loans or credit to micro-entrepreneurs (Dignard and Havet, 1995; International Labour Organization, 1995; Rakowski, 1994). These programs typically target...

Words: 10347 - Pages: 42

Premium Essay

Business Model and Strategic Plan Part 1

...Business Model and Strategic Plan Part 1: Conceptualizing a New Product or Service Division of Existing Business Mary Locket Bus/475 July 22, 2015 Franky Johnson Strategic Plan, Part 1: Conceptualizing a Business Introduction The sought after products Ingram offers such computers, software, storage devices and so on will give in such a way that the consumer will report nothing but positive feedback. This is a company that strives to provide the most outstanding services and leads the completion by far. They offer services such as financial planning initiatives for corporation seeking to improve their corporation. These services not only provide a way to improve your business but it provides the technology that by far exceeds the leading corporations that offer these services. The idea of offering warranties for the devices they sell opens a whole new dimension that involves reshaping the company to allow for the growth and become the industry’s leading sought after company for the services they provide. The new offer for technical support which provides online chat and remote assistance with problems people experience will allow for the company to improve on company’s morale and dedication. This will allow for customers to seek advice for their purchased products and allow the new desire for other products that are available. If the customer is satisfied they will be a good referring agent and continue to add to the growth of the company. These steps will allow for...

Words: 1371 - Pages: 6

Free Essay

Advanced Micro Devices (Amd): Strategic Plan for Managing Technological Innovation

...Advanced Micro Devices (AMD): Strategic Plan for Managing Technological Innovation TM 583 – Section C Professor Edmead 8/21/10 Section 1 – Strategy TCO F – Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically-driven organization. Advanced Micro Devices (AMD), founded 1968, in Sunnyvale, California is a producer of Central Processing Units (CPUs), the main computing component in modern computers. AMD’s primary capability is the design and engineering of consumer, workstation, and server CPUs. Initially, AMD competed with Intel by reverse-engineering the original 8080 processors and then creating their own x386 variant, but a lack of funding stymied sustained, long-term innovation (Valich 2008). In many ways, this scenario is quite indicative of the role AMD has played throughout its history: the underdog. They leveraged their core competencies of microprocessor engineering by assimilating the designs and processes of competitors and then building upon that knowledge to create profitable (usually) products and services. However, AMD has experienced PR missteps (like the Phenom I TLB bug debacle on an already late-to-market product) from which they have struggled to recover. In order to re-gain the confidence of partners, suppliers, and consumers, AMD must prove, once again, that it’s not the size of the dog in the fight, but the size of the fight in the dog. 2 Looking toward...

Words: 2194 - Pages: 9

Free Essay

Microprocessor Wars

...processors are very complicated electronic devices that are used to be the brain of computers. They process all data in the computer and have revolutionized the world in every facet possible, creating new and quicker ways to accomplish tasks. There are a few companies that produce the x86 microarchitecture chips found in almost every desktop and many mobile devices today but only two are true heavy hitters in the market, Intel and Advanced Micro Devices (AMD). The market slug fest that has been happening between these two companies have driven the pace at which computing has advanced by leaps and bounds. They are a perfect example of how competition and not just supply and demand push industries to their pinnacle. To give a little background to the current market situation, Intel was the original inventor of the x86 microarchitecture central processing unit in 1978. Advanced Micro Devices didn’t start making chips until 1982; four years after Intel had already released their first x86 microprocessor chip as a company. Advanced Micro Devices along with Intel has over 99.5% of the market for x86 architecture central processing units. This means the two companies quite literally own the market and control the supply of computer processors. MaximumPC.com’s own history of the situation that expertly describes the beginnings and even reciprocal situation of today market states: “Much has been made recently over the x86 licensing agreement between Intel and AMD, and we have...

Words: 1792 - Pages: 8

Free Essay

Nt110

...The latest version Intel and AMD processors available 3rd Generation Intel® Core™ i7 Visibly smart performance starts here Whether it’s HD or 3D, multitasking or multimedia, this processor can handle it all. Its top-of-the-line adaptable speed and responsiveness make the 3rd generation Intel® Core™ i7 processor the ideal choice for visibly smart performance at its best. Perfect for •Multi-tasking •Intense Gaming •Editing and sharing videos in a flash •Immersing yourself in 3D AMD Vision A10 Most powerful APU ever Get the ultimate HD entertainment with the most powerful APU ever, so you can create more and wait less. Perfect for •Run multiple programs at once without slowing down •Experience the best HD entertainment with breathtaking visuals on your notebook, HDTV or media device •Edit and share HD photos and videos in record time •Unbelievable 3D gaming and stunning Blu-Ray 3D movies Which processor would I recommend for high- resolution in graph and videos why? Intel's quad i7 has just become purchasable to everyday consumers. For performance enthusiasts, the quad i7 is the best chip, and it will outlive all other current processors. The downside is that it is also the most expensive. If a 1GHz processor is replaced by a 2 GHz processor do all programs execute twice as fast wel no because a The 2 GHz has a clock speed twice as fast as the 1 GHz. This ought to mean that programs will run twice as fast, but not all programs can use that speed, and the...

Words: 297 - Pages: 2

Free Essay

Intel Corporation – Strategic Management

...The Company Intel Corporation is a leading American company that designs and manufactures integrated digital technology platforms on an international scale for both commercial and consumer markets. Holding approximately 80% of the market share for semiconductors, Intel remains highly aggressive in maintaining it’s role in millions of devices ranging from personal computers, mobile devices, medical equipment, and server platforms. Intel’s main competitor, Advanced Micro Devices, Inc., has always been in second place relative to Intel in the semiconductor industry. Intel employs 82,500 workers, 55% of which reside in the United States. The company was founded in 1968 and is based in Santa Clara, California. The Vision Navigating to Intel’s homepage and finding their vision statement was very easy. It reads: “Extend our silicon technology and manufacturing leadership. Deliver unrivaled microprocessors and platforms. Grow profitability worldwide. Excel in customer orientation.” Intel provides us with a clear and fairly precise vision of what they hope to accomplish in the future. Unfortunately, this is not a prime example of what a vision statement should be. The first problem is length. A vision statement with more then ten words is going beyond its true purpose, and yet Intel’s statement provides sentence after sentence of what they hope to be doing in the future. The consequence of this is that the statement, or in this case “statements,” are not at all memorable. Readers...

Words: 1205 - Pages: 5

Premium Essay

Dell and Grove

...Michael Dell is the founder and CEO of Dell Computer Corporation. His entrepreneurship and fascination with computers can be traced back as far to his early adolescent years. This simple interest he had in computers shortly became the startup for Dell Computer Corporation in 1984. With his stock increasing near the peaks of 90,000 percent, rating it the number one stock in the 1990's; it's no wonder how he became the youngest CEO of a Fortune 500 Company at the tender age of 27. Mr. Dell believed that 'by placing the customer at the epicenter' and creating a strategic concept 'based on customers' needs and preferences' would be the key to a successful company. (Krames, 2003, p. 59) Having a direct model 'based on a one-to-one relationship between the company and the customer' was how he made Dell so successful with ''no intermediaries, no middlemen'. (Krames, 2003, p. 59) Andy Grove is the co-founder and former CEO of Intel. The company he co-founded in the 1960's success can be contributed to his suspicious mentality of 'only the paranoid survive.' (Krames, 2003, p. 135) This man was considered as a legend of this industry by many and built Intel into the biggest computer chipmaker in the world at that time. Mr. Grove was credited for 'his role in fueling the computer revolution' by being named Person of the Year in 1997 by Time magazine. (Krames, 2003, p. 135) Mr. Grove's three-legged stool metaphor outlined how equal levels of execution and strategy in technology, manufacturing...

Words: 315 - Pages: 2

Premium Essay

Intel

...Contents INRODUCTIONS AND HISTORY: 2 Product and market history: 3 The Intel’s market, suppliers and competitors: 4 The Current and Future Challenges to Intel: 6 Analysis of Intel Corporation: 7 Corporate strategies: 8 Conclusion and Recommendations: 8 INRODUCTIONS AND HISTORY: Intel is one of the world’s largest and very best introducers of semi conductor chip Makers Company. It’s an American based multinational chip makers corporation which is located Santa Clara, California and founded on founded mountain view on July 18, 1968 by Gordon E. Moore , Robert Noyce, Arthur Rock and Max Palevsky. Rock was the Chairman of the Board. After Rock Andry Grove ran the company till 1980 till 1990. The word Intel is basically used in terms of intelligent. Intel manufactured many products as motherboards ,chipsets, network interface controllers and integrated circuits, flash memory ,graphics chips ,embedded processors and other devices which are used in communications and computing systems on large scale. In ages of 1990 Intel was only be known primarily to engineers and technologists i.e. Intel inside which made it a household name, along with its Pentium processor. The main ability of Intel is to combine advance chip design capability with as leading-edge manufacturing capability. As compared to other companies like Google in today’s world Intel is not using common system. As Google is transferring data from long distance by using fiber optics but when machines...

Words: 2338 - Pages: 10