...Micro-Mouse Organization The Micromouse organization that will be covered in this project is the group from UCSD. Founded in 2006 by Christopher Aprea in southern California, this group is in association with the Institute of Electrical and Electronics Engineers based in New York, New York. With aspirations of solving the world’s most challenging problems and exceeding in engineering excellence, IEEE UCSD hopes to inspire the next generation of engineers in leadership and professional development by means including micromouse competitions and social events (IEEE USCSD, 2014). Joining the team at UCSD has many benefits. Along with meeting people from all around the world there are grants available to the competitors and students such as undergraduate grants, Warren College grants and Jacobs’s school grants. Specific to the team at UCSD, the first ten teams to sign up are eligible for a $250.00 grant (IEEE UCSD, 2014). There are also many funding opportunities from companies, alumni and other private donors. If someone is interested in joining the IEEE organization outside of the UCSD group, they can expect reasonable membership fees of $187.00 per person and only $32.00 per year if they are a student. This allows people to access many more resources such as having their own IEEE account, access to journals and periodicals, funding and discounts through reimbursements from the IEEE organization itself. This particular organization at UCSD was chosen specifically for its association...
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...CHAPTER EIGHTEEN Lecture Notes for Essentials of Marketing 14e For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2014 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-1 This slide refers to material on p. 499. Summary Overview This chapter concludes Essentials of Marketing by covering three broad concepts: 1) Evaluating marketing As indicated in Chapter 1, there are two levels of marketing: • the micro (managerial) level—concerns the marketing activities of an individual firm; and • the macro level—concerns how the whole marketing system works. 2) The key components of an innovative marketing plan. 3) Challenges facing marketers. Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-2 This slide relates to material on p. 498. Summary Overview This chapter suggests that satisfaction and costs serve as criteria for evaluating the impact of marketing. Key Issues • A nation’s objectives affect the evaluation of marketing. • The social and economic objectives of a nation may differ depending on that nation’s socio-political structure. • Consumer satisfaction is the objective in the United States. • This objective is derived from a market-based economic system, and it implies that political freedom and economic freedom go hand in hand. • In the U. S., people have the right to live as they choose and to satisfy...
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...market in the ever changing trend to ensure profitability and growth. Through market research and analysis, the market is being categorized according to the business need. The marketing environment influences the business activities. Market segmentation divides the market to reach the customers properly. How the internal and external factors influence on the business strategies, how to set a positioning map, how to analyse competitors etc. have been discussed in this assignment. Contents Principles of Marketing 1 Executive Summery 2 Introduction 4 P1 Explaining the various elements of the marketing process using the key elements from the case 5 P2 Evaluating the benefits and costs of a marketing orientation. 7 P3 Macro and micro environmental factors which influence marketing decisions 8 P4 Proposing segmentation criteria to be used for products in different markets 9 P5 A targeting strategy for a selected product/service. 10 P6 Demonstrating how buyer behaviour affects marketing activities in different buying situations. You may draw your answers from the factors identified in case above. 12 P7 Proposing new positioning for a selected product/service. 13 P8 Explaining how products are developed to sustain competitive advantage 15 P9 Explaining how distribution is arranged to provide customer convenience 16 P10 Explaining how prices are set to reflects an organization’s objectives and market conditions. 17 P11 Illustrating how promotional activity...
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...What are the key characteristics that enabled Disney to remain successful for so long? * Throughout the years, Disney has come up with remarkable characters like the Mickey Mouse, Alice and the wonderland, lion king, Cinderella. All these characters have been remembered by kids for decades. The creative team at Disney has generated characters and presented them such that they are well applauded by customers. The great quality content has been a trademark in Disney’s every offering. * Disney has the ability to market their content to each generation of children and their parents and it sets them apart from the competition. * Since its first feature animation, Disney has had a strategy of making a wide range of products related to the characters of the movies. Various toys, memorabilia, apparels, books, video games and many other things were stocked in stores around the release time that generated great secondary revenues. * Open & Collaborative Environment: All employees were encouraged to share story ideas in a Gong show hosted by executives of the companies. Since anyone from the company was allowed to bring in ideas, Disney had a broad variety of stories to select from which generated great storylines for Disney and was a key towards their success. * Family friendly brand offering: All of Disney’s offerings have been family oriented, which means their products attracts a bigger audience, in form of kids and their parents. They later targeted adults as...
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...Final Business Model and Strategic Plan Bus/475 July, 11th 2015 Strategic Plan, Part 1: Conceptualizing a Business Introduction The sought after products Ingram offers such computers, software, storage devices and so on will give in such a way that the consumer will report nothing but positive feedback. This is a company that strives to provide the most outstanding services and leads the completion by far. They offer services such as financial planning initiatives for corporation seeking to improve their corporation. These services not only provide a way to improve your business but it provides the technology that by far exceeds the leading corporations that offer these services. The idea of offering warranties for the devices they sell opens a whole new dimension that involves reshaping the company to allow for the growth and become the industry’s leading sought after company for the services they provide. The new offer for technical support which provides online chat and remote assistance with problems people experience will allow for the company to improve on company’s morale and dedication. This will allow for customers to seek advice for their purchased products and allow the new desire for other products that are available. If the customer is satisfied they will be a good referring agent and continue to add to the growth of the company. These steps will allow for the desired planning strategies to be put into place and result in the desired outcome in the...
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...Wireless Enjoy the 2.4-gigahertz (GHz) wireless technology, which delivers a reliable connection with up to a 30-foot range, with virtually no interference. BlueTrack Technology Take advantage of BlueTrack Technology, which combines the power of optical with the precision of laser for remarkable tracking on virtually any surface. Snap-in Mini-Transceiver Plug the wireless receiver into your computer’s USB port when you’re ready to work. Then snap it into the bottom of your mouse when you travel. Media Center Control media playback from your keyboard. Hot Keys Gain one-touch access to Windows Media Player, email, home, calculator, My Documents, zoom, instant messaging and photos. Tilt Wheel and More Navigate fluidly with four-way scroll, five programmable buttons, rubber side grips and magnifier. Device Stage Quickly and easily access common tasks, including product information, registration, settings, and more for popular devices such as cell phones, cameras, printers, and mouse, keyboard, and webcam products. Battery Status Indicators Avoid being caught with a dead battery. The battery status indicator glows red when the battery is running low. PRICE: $36.99 2. Alienware TactX Headset Functionality: Obviously ideal for gaming, the Alienware TactX VoIP headset connects to the computer via 3.5mm jacks, meaning you are not able to roam around with them on. But, for gaming, what does that matter? You can’t be playing 3-on-3...
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...Executive Summary The Myo Armband is a new, innovative product that will be targeted toward young adults, who are early adopters, and live in urban areas. The Myo Armband is an armband that goes on the forearm, which is a gesture–controlled device to communicate with other digital devices. Existing Competitors include: 1. Leap Motion: A device that is designed with camera technology to identify finger and hand motions to control different computers. The product only works with a USB cord and is only compatible with computers with certain system requirements 2. Microsoft Kinect: A hands-free product that has infrared and camera technology to identify gestures and motions so the user can control Xbox 360, Xbox One, and Windows PC. It was designed for mostly gaming and application purposes. A perceptual map comparing some features and benefits of these competitors with the Myo Armband is located on page 5 in the report. Microsoft may be a potential competitor in the near future because they have a patent on a very similar product. Other than the sophisticated technology to create a similar device, there are few barriers to enter the market. Myo has a competitive advantage. Myo Armband is compatible with more of today’s popular products and uses muscle activity technology, unlike its competitors. Competitive Analysis Product Description The Myo Armband is a gesture controlled armband that can be used with many technological devices. It was created by...
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...advertising agency, which was set up by Volney Palmer in Boston in 1841, introduced the commission system to the business by offering a discount of 25% on ad space in newspapers. This move marked the formal beginning of space selling. Initially, most ad agencies were nothing more than brokers for ad space in newspapers. Advertisers created their own ads. N.W. Ayer & Son became the first full-service agency in 1869. One of the earliest highly successful advertising campaigns was launched by Pears Soap. In the late 19th century, Thomas Barratt, whom many consider the father of modern advertising, launched a series of ads featuring children, animals, flowers, and beautiful women to promote the company's products (Roshan Tolan, 2014). From the micro level, the impact of advertising seems to be mainly between the enterprises and consumers, and from the macro level, it also shapes our social forms today. The influence and function of the advertisement to the enterprise: the production of the advertisement is to improve the bad situation of the information of the seller and the buyer in the market environment of the commodity economy. Advertising is essentially a means of marketing communication, so its most basic function is to convey information to the target audience, in order to influence the target audience's attitude and behavior. 1 communication and marketing information to promote the sale of goods Today's market economy system is built on the basis of social production in the global...
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...personal computer - the mass-market computer, Microsoft truly brought computing to the masses. For the first time, the elderly, the young, and the technically illiterate were empowered to use computers. Although computers still betrayed some of their arcane origins of a time when computing was the real of those with genius IQs and degrees in mathematics, the computer was now almost as much a part of the home as the television and the microwave. This was achieved by always providing what the market needed. The Microsoft formula was to pile 'em high and sell 'em cheap. This formula was applied again and again over the years, slashing the price of software until everyone could afford it. Microsoft's success came through out-maneuvering the competition. Revolutionary was the approach that said that a spreadsheet, which at one would have cost over a thousand dollars, could be sold for a fraction of the price. This approach drove the computing revolution of the 80s and the net revolution of the 90s. Microsoft's aggressive approach made computing far more affordable, leading to today's society, where we truly can afford to have a computer on every desk. While competitors floundered - as IBM pursued their lumbering corporate path, as Apple chose to marginalize themselves by charging a premium for their product, and as the Unix vendors were tied to standardization committees and relics from the 60s - Microsoft recognized the potential of computing for the masses. By the launch of Windows...
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...1.1 Background of Nestle Company The purpose of this assignment is to discuss about Nestle Company. Moreover, we thinking some new product for Nestle Company to create excitement. Nestle Company had started off from Henri Nestle idea, and developed into a giant corporation (Nestle Company, 2016). In 1866 he developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. Finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Nestle had become the world’s biggest food and beverage company (English Tea Store, 2016). 1.2 Current product offerings Nestle product line is subset of the product mix. It can have a number of different type of products, so it will have similar number of product lines. Nestle current product offerings are baby foods such as Nestum, Gerber and Cerelac (Nestle Brands, 2016). Moreover, they are also offerings bottled water for example nestle pure life, Perrier and Poland spring. Besides, cereals is one of the product that Nestle offerings which are Honey Star and Koko Krunch and others. The most favourable product of Nestle is chocolate, for instance, KitKat. They are also offerings Nescafe coffee and dairy products like milkmaid. Milo is a very popular drinks, it also produces from Nestle Company. 2.1 Macro Environmental Analysis Macroenvironment consists of nonspecific aspects in the...
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...A detailed report on Pakistan’s top most advertising company | Promotion and advertisement | assignment on | | This report is being submitted to: KHUWAJA TARIQ Submitting By: MALEEHA MOHIUDDIN BUSHRA SHAKEEL SHAZIA TAJ HUMAID SHAKEEL SHAH SAAD ZIA Programme: BBA 8-E Department: Management Sciences Semester: Spring, 2012 Serial number | Table Of Contents | Page number | 11.11.21.3 22.12.2 33.13.2 4 5 6 | Introduction MissionCompany objectiveThe world of advertisementIndustry and competitorsClients Environmental Analysis Internal Environment External Environment PromotionAbove the lineBelow the line BudgetTelevisionPrint MediaRadio Control World most top ten advertising agencies | 455567 7810 141517 18 21 22 | About Interflow Communications (Pvt) Ltd. Our commitment is to Brands and only Brands For almost three decades, Interflow Communications has been one of the pioneers of marketing communication services in Pakistan. With offices in Karachi, Lahore and Islamabad Interflow Communications brings creative, media and advertising management acumen of around 300 professionals to the industry. From mass effectiveness of electronic, print and out of home media to the intimacy of new media, Interflow has the true grit it takes to deliver beyond expectations. History Grew to become the largest advertising agency within 5 years and have maintained leadership...
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...Macroenvironmental Influences on Marketing Decision Making The retail sector is very huge sector in the UK Market. Retail covers the whole lot from the small village shop where the shop proprietor recognizes every shopper by name, to the London Oxford Streets giant department stores. The Retail industry range includes the shop where you walk into to purchase, to the shops where you can explore with a keyboard and mouse. As per Department of T rade and Industry’s commissioned report in 2003, £221bn topped in the UK after retail sales, and also provides jobs to around three million people and contributed 12% in the whole UK economy . We society is consumer-driven society , where shopping represents a lot more a hobby than an actual requirement to purchase products. ABOUT TESCO T esco, among the globe’s leading multinational retailers and a top retail store chain in the UK. In 1919 T esco was founded by Jack Cohen, at that time Cohen started to sell extra grocery items from a stall in the East End of London. Against his first day’s £4 sale he gained £1 profit. The T esco brand first time appeared in 1924. The brand `TESCO`, came about after Jack Cohen purchased shipment of tea from the supplier T .E. Stockwell. He made new labels by using the first three letters of the supplier's name (TES) and (CO) from his sir name forming the name "TESCO”. The first brand which was sold by the T esco was “T esco T ea” in 1924. The first T esco store was started in 1929 at Burnt...
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...Courtney Patin Week 1 Telecommunications Exercise 1) Local Loop a. The local loop is the physical wiring that connects you to the public switched telephone network (PSTN). This line can be a voice line, or it can be a data line. The physical wiring for the local loop consists of a pair of twisted copper wires that run from the telephone company's central office (CO) to the subscriber’s premise and another pair of twisted copper wires that run back to the telephone company’s CO. 2) Central Office a. In telephone communication in the United States, a central office (CO) is an office in a locality to which subscriber home and business lines are connected on what is called local loop. The central office has switching equipment that can switch calls locally or to long-distance carrier phone offices. In other countries, the term public exchanges is used. 3) Local Exchanges a. A local exchange carrier (LEC) is the term used in the U.S. for describing the telephone company which operates within a local area and provides telecommunication services within that area. a.i. Local exchange carriers started across the U.S. following the breakup of the Bell system due to antitrust regulations. Local exchange carriers are allowed only to handle local calls, and not any long-distance traffic. 4) POP a. Point of presence (POP) is the point at which two or more different networks or communication devices build a connection with each other. POP mainly refers to an access point, location...
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...company and determine a price I would like to pay for acquiring AMD on control basis. My report starts with an introductory analysis of the company and industry, focus on three methods I used to evaluate AMD and all related assumptions to support these methods. After all, I’ll conclude a price I would like to pay to acquire and control AMD on Mar-31-2013. Please read it of more. This is Gong Chen’s final project of Valuation Model and Practice for summer 2013. Hope you enjoy it! Company Overview 1. Background Founded in 1969 and headquartered in Sunnyvale, California, Advanced Micro Devices (AMD) operates as a semiconductor company worldwide. It operates in two segments, Computing Solutions and Graphics. The company designs, develops, and sells microprocessor products, such as central processing units (CPU) and accelerated processing units (APU) for servers, desktop PCs, and mobile devices. Advanced Micro Devices, Inc. also offers embedded processor products for vendors in industrial controls, digital signage, point of sale/self-service kiosks, medical imaging, set-top box, and casino gaming machines. In addition, it provides chipset products with and without integrated graphics processors for desktop PCs and servers, and AMD controller hub-based chipsets for its APUs; and graphics, video, and multimedia products for use in desktop and notebook computers. The company serves original equipment manufacturers, original design manufacturers, system builders, and independent distributors...
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...study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata Nano is doing the same to the less privileged of the world. What is now dismissed by many as a "toy car" could soon reveal itself to be the mouse that roared, one of the most transformational consumer products of the century. Roughly 100,000 Indians lose their lives on the road every year, seven times the rate of the developed world. In a country where it is not uncommon to see entire families overflowing a rickshaw or women in saris sitting side-saddle on a bike with small children on their laps, moving one's family from an unsafe bike into a plastic capsule is a sensible $2,000 investment. Safety and affordability were what Ratan Tata, chairman of the Tata Group, envisioned for the Nano. The low sticker price means a 65 percent increase in the number of Indian families who can now afford a car. But India is not the only hub of poverty and what works for its middle class...
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