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Pizza Hut is a fast food restaurant located in Plaza Singapura Shopping Center. As the name suggests, Pizza Hut’s specialty is pizza, which comes in different flavours and sizes. Pizza Hut also offers a broad selection of other food types, from pasta to finger food to baked rice.
Pizza Hut offers delivery services to all regions of Singapore and has many restaurants dispersed throughout the island of Singapore. The former operating hours are from 11am to 11pm daily whereas the latter operates from 11am to 10pm daily.
In the North region, there are 7 dining restaurants and delivery outlets, its prominent dining restaurant being located at Compass Point shopping center. In the East area, there are 3 dining restaurants and 9 delivery outlets, with the emphasis being placed on its restaurant in Tampines Mall shopping center. In the Central area, there are 7 dining restaurants and 3 delivery outlets. Plaza Singapura is identified as one of the hot dining spots in the Central area. In the West, there are a total of 6 dining restaurants and 7 delivery outlets.

Products and Customers
People from all walks of life patronize Pizza Hut, but the dominant group of customers would have to be students age 13 – 19, working adults age 21 - 35 and families. Majority of their customers belong to the average income group since Pizza Hut sells affordable food products. They are mostly family and friends orientated as Pizza Hut provides a platform for customers to bond with each other. Each personal pan pizza costing approximately $7. Pizza Hut especially appeals to budget-conscious consumers such as students with its lunch set meals, student discounts and regular promotions.
Pizza Hut targets on a diverse group of customers. Regardless of age, gender or race, everyone is able to enjoy pizza. As Singapore is a multi racial country, Pizza Hut is even listed under one of the Halal

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