...Downloads: 1171) microsoft surface.ppt (Size: 2.84 MB / Downloads: 1666) ABSTRACT Microsoft Surface, is a forthcoming Multi-touch product from Microsoft This is developed as a software and hardware combination technology. That allows a user, or multiple users, to manipulate digital content by the use of natural motions, hand gestures, or physical objects. It was announced on May 29, 2007 at D5 conference, and is expected to be released by commercial partners in spring 2008. Initial customers will be in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. A projector underneath the surface projects an image onto its underside, while five cameras in the machine's housing record reflections of infrared light from human fingertips. The camera can also recognize objects placed on the surface if those objects have specially-designed "tags" applied to them. Users can interact with the machine by touching or dragging their fingertips and objects such as paintbrushes across the screen, or by placing and moving tagged objects. INTRODUCTION We are going to represent paper on Microsoft surface which is known as surface computing. Microsoft Surface is a forthcoming Multi-touch product from Microsoft which is developed as software and hardware combination technology. Minority Report meets the kitchen table in the new Surface from Microsoft. Claiming that surface computing is "as significant...
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...As the technological innovation aspect of the category new generation Computing, I would like to throw some highlight on the device basically invented by Microsoft called Microsoft Surface. Microsoft Surface (also known as Milan) is a multi-touch device announced by Microsoft on May 29, 2007. It is oriented as a hardware and software combination technology that allows one or multiple users, to maneuver digital content by the means of gesture recognition technology. This include the motion of hands or objects. The main target customers are retail, hotels, restaurants, hospitality business and military skillful purposes. On January 6, 2011 at Consumer Electronic show Microsoft revised the latest version of Microsoft Surface and named as Microsoft Surface 2.0, which was built with Samsung. A commercial unit of Microsoft Surface is cost around $12,500, whereas a developer Microsoft Surface unit is prized $15,000 and that includes a developer unit, five seats and its relevant support guide. The Users can communicate with the device by touching or sliding their fingertips and objects such as drawing brush across the screen, or by placing and moving placed objects on the screen. This mechanism of communication with computers is called as a Natural User Interface(NUI). Its Multi-touch capability is optimized to respond to 52 touches at one time. At a show with a reporter the Surface Computing director dipped his fingers in on screen paint palette, then slide it across the screen to...
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...MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners and dragging...
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...MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners and dragging them outwards...
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...BEHOLD THE TABLET | The Impact of the Computer Tablet in a Modern Business World: Table of Contents Introduction2 Comparison table2 Ipad air…………………………………………………………………………………………………………………………………………………3 Microsoft surface ………………………………………………………………………………………………………………………………..3 Samsung galaxy4 Business’ Perfect Partner 5 The Procter & Gamble Company 5 An App for Everything5 iOS for the Future……………………………………………………………………………………………………………………………….. 6 Final Word……………………………………………………………………………………………………………….................. 6 References………………………………………………................................................................................... 7 INTRODUCTION Throughout the ages, Mankind has always had a fascination with the concept of the tablet as a medium for storing, communicating and computing information; right down from the ancient clay tablets, that were used especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age, to the early tablet computers of the 1950s to 1990s with their associated special operating software that were really examples of pen computing technology commonly referred to as PDAs, right up to our modern day unimaginably powerful PC tablets (preceding the smart phone) that have come to dominate the fast paced technologically forward world we inhabit today. We will have peak into the universe of the modern PC tablet and the impact it’s had in the world today especially the modern business environment. In order...
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...which differentiates them from their competitors. Microsoft began to grow their brand over 20 years ago with Bill Gate’s an underlying vision of “a computer on every desk and in every home”. This resulted in Microsoft developing into a huge multinational company with personal computing at the forefront of their business. Microsoft dominated this industry for many years which is reflected in the high brand recognition of Microsoft products worldwide. However, this dominance has slowly evaporated and Microsoft has failed to react to new trends such as the rapid expansion of the Smartphone and tablet industries. It appears that Microsoft’s failure to respond to the market trends can be attributed to an over confidence by Microsoft in their brand positioning while their competitors have been developing software in new dynamic ways and diversifying their products. Microsoft is now presented with a problem. Their vision of “a computer on every desk and in every home” has essentially been achieved and their consumers are now looking to new technologies to satisfy their needs. Microsoft needs to restructure their brand position in order to facilitate this which the public is beginning to see. The announcement that Microsoft’s CEOSteve Ballmer will retire in the next twelve months and the recent €5.4 billion acquisition of Nokia’s phone business reflects this. The firm is heading in a “new direction” and it is essential that Microsoft develops their brand positioning in line with this...
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...| Why is Microsoft CEO Steve Ballmer stepping down? | Strategic Management BUS4040 Assignment 1 | | | 赵睿10302001432013/10/15 | | Introduction Two months ago (August 23, 2013), there was an announcement from Steve Ballmer, the CEO of Microsoft, declared that he would retire in the next 12 months, which had attracted much public attention because of its sudden. It was neither planned nor as smooth as portrayed. The interview with many people inside and outside the company indicate that Ballmer had not aimed to leave this soon and especially after the recent restructuring of the company that he had intensely planned. However, Ballmer’s timeline had been moved up drastically. The nine-member board, including his longtime partner and Microsoft co-founder and chairman Bill Gates all agreed that it was best if he left sooner than later. It seems that it was due to a number of increasingly problematic issues on the immediate horizon, including a potentially nasty proxy fight, continued business performance declines, and Ballmer’s leadership was becoming a very obvious problem. In this report, I will analyze this issue by the following aspects, which includes the background of Steve Ballmer, the development of Microsoft these years and current situation about the company. Background of Steve Ballmer Ballmer, 57, who came to Microsoft in 1980 as its first business manager, was the first CEO after founder Bill Gates left the post in 2000. Steve Ballmer...
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...1 Table of Contents Executive Summary ............................................................................................... 3 Intro ...................................................................................................................... 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ........................................................................................................................................ 6 Key Issues .............................................................................................................. 8 Slow to Innovate ................................................................................................................................................. 8 PC Market in Decline ........................................................................................................................................ 8 Mobile Device’s Poor Performance ............................................................................................................ 9 The External Environment .................................................................................... 10 PESTEL Analysis ............................................................................
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...Case Study – Microsoft Surface vs Apple iPad Since its first introduction in 2010, Apple iPad has been dominating the tablet market. It is safe to say that the Apple iPad paved the road for the modern tablets. Nearly every company tried to copy the iPad, except Microsoft. In fact, Microsoft tried really hard to differentiate itself completely from the usual tablets on the market and compete directly with the iPad. In 2012, the company created a tablet, which can run both in tablet mode and desktop mode, and named it “Surface RT” or simply “Surface”. The Surface came with multiple preloaded software and the ability to edit Microsoft Office files. Microsoft Surface was without a doubt unique and unprecedented and had all the bells and whistles. Thus, one may ask, Why is Microsoft struggling to make sales on its tablets despite their versatility, features and smart design? What are the primary mistakes Microsoft made that had led to the Surface suffering in the Tablet market? What branding mistakes led to this current predicament for Microsoft? There is a number of mistakes or poor decisions that could have led the Microsoft Surface sells to suffer in the market. First and foremost, Microsoft missed the mark on branding its tablets. The name “Surface” used to be associated to an interactive computer table with a big touchscreen. Only few people knew of the existence of that device. Thus, after the failure in the Surface table, Microsoft decided to reuse the name for its...
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...bal There is a rapid increase in demand for tablets thus its markets grew steadily over years and Microsoft could use this opportunity by introducing more of its own tablets. Meanwhile, the vast improvement in wireless broadband in Malaysia has increased the number of hotspots available, which contributed to the increasing demand for tablets. (O2) The buying behavior of the new generation. Customers tend to replace the outdated tablets over the time. With the introduction of Microsoft Surface Tablet which runs Window 8, it will be another choice for customers. Furthermore, customers are affordable to own a tablet as the economic in Malaysia is in stable phase. They wanted to own more than one electronic device. http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2011/05/ConnectedDeviceschart3.gif (O3) Microsoft Cooperation is a big company with sufficient manpower. Manpower is proportional to productivity. People will opt to work in the company as the reputation is solid, thus company’s project can be carry out efficiently, especially in long term progress. When the level of manpower in a company is adequate, the business has more options in how it operates. Additionally, the company has more employees who can give their own ideas and perspectives. (O4) Microsoft has an opportunity to enter the tablet market with a device able to use the Microsoft Office suite of software compare to competitors. Nowadays most of the countries are practicing ‘paperless...
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...your budget. Hardware: I would recommend, a Microsoft Surface Pro 3 -256GB(gigabytes)/Intel Core i5 at $699.00. The Surface is a computer and a tablet in one, plus you can easily hook it up to a larger monitor in a home office. The Surface Pro has all the power and performance of a laptop but it is much lighter and more versatile. The Surface Pro comes with Microsoft Windows 8.1 operating system preinstalled. Windows 8 is a touch screen so you will not need to have a keyboard with you on customer calls. There is 256GB(gigabytes) plus a micro SD(secure digital) slot, for storage. This gives a lot of storage and with the SD(secure digital) card you can save items you will want over years on these cards like, tax information, order information and older catalogs. The camera on the Surface will allow you to have live chats with customers anywhere. This computer also has a USB port which will give you easy connection to other devices like camera, keyboard, wireless printer and your other computer devices. Another nice feature of this computer that would help in a business situation is the pen. The Pen gives you writing capability on your Surface. This will be a benefit when you need customers to sign contracts. I would recommend, * Surface Pro type cover, this is a cover with a keyboard. This will transform the surface pro to a lap top at $99.81. * Surface Pro docking station. This will transform the surface pro to a desk top, so you can connect a full size...
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...Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the hardware for mobile computing, something it has not...
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...offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition (2013, 02). Consumers are able to have options in the marketplace. Apple Inc. and Microsoft are two companies that offer similar products to consumers. Apple, created by Steve Jobs, is an American multinational cooperation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Microsoft, created by Bill Gates, is an American multinational software cooperation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. This paper will discuss how the cooperate culture of these two companies differ, three ways that each unique culture has benefited by the other’s competition, and how these companies will potentially thrive in the future. The cooperate culture of these two technology giants are very different in that Apple is more conservative, distinct, and expensive, whereas in Microsoft is more personalized, flexible, and affordable. Apple has masterfully executed a plan to sell high-priced, high margin products to the wealthier segments of the buying public (2013, 04). Apple is a culture in which they pride themselves on fostering individuality by instilling a new cooperate philosophy...
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...2010 launch, then latter having surpassed the former as the world’s fastest-selling consumer electronic device. Distinguishing Kinect from Wii is its dedication to pure, controller-less motion input, you are the controller, as the marketing slogan goes. One of the key aspects of Kinect that has generated much excitement is its promotion of the natural user interface (NUI) paradigm, which in many ways aims to succeed the traditional graphical user interface (GUI) and command line interface (CLI) paradigms for human-computer interaction. Indeed, Microsoft’s approach to Kinect clearly focuses on the expansion of NUI and a vision for Kinect that goes far beyond gaming. Craig Mundie, chief research and strategy officer at Microsoft recently stated that the “computing interface is evolving from something we drive to something that’s more like us” but while the world searches for applications that may be primed to accept NUI, Kinect and the activity surrounding it offer clues as to where motion-sensing technology may be headed in the next 5-10 years. Motion-sensing in gaming has had many premature starts, with a history of products for older generation consoles ranging in reputation from grossly unsuccessful to largely forgotten (SegaPods, Sega Activator, PlayStation EyeToy and Eye). The first true success in introducing motion input into gaming came with Nintendo’s Wii, whose appeal opened the floodgates for family-oriented and casual gaming, but which still relied heavily on traditional...
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...PROJECT: Microsoft 1. Description of Company a. Organizational Description – Microsoft is a computer company based out of Washington. Since the launched in 1975, the company has grown to be the leading software organization in the world, providing services to Fortune 500 companies, predominate universities, and in the homes of millions of citizens. Microsoft is responsible for the creation of every day uses for us today, such as operating systems, graphical user interfaces (GUI), Microsoft Word, Microsoft Excel, and most importantly, the Xbox. b. History – Paul Allen approached Bill Gates about starting a company that would develop and sell parts for the Altair 8800, which was the first personal computer to market. The duo believed that they could build a better computer that would be user-friendlier, so Bill Gates dropped out of Harvard and the two acquired a team to create Microsoft. The name was derived from the words “microcomputer” and “software”. The company was incorporated in 1981, moved their soon to be enterprise to Washington. Focusing on the software side of the computer industry, Microsoft created the MS-DOS operating system, which was the beginning of software, as we know it today. c. Current Situation – Currently Microsoft is still the leading software company, with Satya Nadella leading the way as the CEO. Former Chief Software Architect, Bill Gates retired in 2008, but remains on the company’s board of directors. Microsoft has since...
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