...Their vision to be the most love teashop in the world. Generic Strategies Low cost strategy. Basic teas that are affordable as low as ₱45. Wasn’t the first milk tea in the industry. Manages to be different from other milk teas: delicious, healthy and refreshing cold tea drinks. HISTORY • Moonleaf opened in October 3, 2010. • Business partners Adrian and Redd started Moonleaf. • Moonleaf expanded to a bigger space along the famed foodie street of Maginhawa. • Rian Uy and Charles Cuengco partnered and opened a branch in Cebu City last 2011 Moonleaf is a tea shop offering freshly-brewed tea mixed into a variety of delicious and refreshing concoctions, milk tea being the most popular About Moonleaf • Moonleaf is targeting the students because they can afford to purchase their products especially the regular products. • Students also study with their friends and their allowance is their only source of income Target Market Current Status Moonleaf has now forty-five branches here in the Philippines. Their strength is that each branch has only three service crews and one cashier. The main competitors of Moonleaf are Jelly Citea and Gentleman’s Café which are also located near its target consumers. Demographic Consumers are grouped on the basis of characteristics such as: a. Age –they cater not just specific age range but all age ranges. They offer healthy drinks that are good for everybody. b. Gender – both male and female c. Income – all income...
Words: 1252 - Pages: 6
...line with the vogue/trend of Milk Tea shops within Mendiola Vicinity. We ask for your cooperation and sincerity. Rest assured that your answers will be confidential. Thank you. I. Profile Information: Name: ________________________ (optional) Gender: Female Male Age: ____ Direction: Check the box that 1) Are you still a student? Yes No 2) Do you drink Milk tea? Yes No 3) How often do you drink Milk tea? Once a week Twice a week Thrice a week Four times a week Five or more times week 4) Do you drink milk tea with your friends? Yes No 5) What milk tea shops do you visit? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 6) From a scale of 1-8, 8 being the highest and 1 being the lowest, which Milk tea shop do you like and visit most? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 7) How did you learn about milktea? Family Advertisements Friends Social Media Sites Blogs, Reviews, Newspaper 8) How much do you spend for a milktea? Php 50 – Php 75 Php 75 – Php 100 Php 100 – Php 125 Php 125 – Php 150 Php 150 and above 9) What encourages you to drink milktea? Taste Quantity Promos Price 10) Do you know about the health benefits or risks of drinking milk tea regularly? Yes No ...
Words: 318 - Pages: 2
...Chapter 3 METHODOLOGY Research Design This study will make use of the descriptive design to determine the effects of staying up late at night to most of high school students in Newland Center for Education. Calderon (1993) defined descriptive method of research as the kind of research that describes and interprets what it is. Surveys according to Hunt (1995) concentrate on asking set of standardized questions and a great help in determining the characteristics of a population such as its age, gender, etc. Respondents and Locale of the Study The respondents of the study are mostly high school students in Newland Center for Education. There are more than 300 students who are studying in the said school. Out of the population, only 50 students were taken as the respondents. Survey-questionnaires were given Second Year, Third Year, and Fourth Year with the help of their respective Class Advisers. Respondents in this study ages from 12 years old to 167 years old. Table 1 presents the respondents of the study. Table 1. Distribution of Respondents Respondents | | N | High School Students 2nd Year 3rd Year 4th Year | | 6 25 19 | Total | | 50 | The data on this research study will mostly derive from the high school students whose likes in eating chocolate cakes are remarkable...
Words: 467 - Pages: 2
...Market and Consumer Profile Date of submission: Wednesday, March 29th, 2006 2 * 2. The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years, while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Brief description of the company The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, which are used to produce nearly 400 beverage brands that make up for our wide portfolio. Our corporate headquarters are established in Atlanta, and we are holding local operations in over 200 countries around the world. Our activities cover all sectors of the beverage industry...
Words: 7890 - Pages: 32
...Bubble Tea MARKET PLAN ----Quickly bubble tea store (In Grand, NY) Introduction Quickly bubble tea store originated in Taiwan in 1996. It was established by Nancy Yang. From 1996 to now, there are almost 2,000 chain stores thorough Africa, Asia, Europe and northern America. 50 chain stores located in northern America and there are 7 chain stores in NY. Quickly bubble tea store is known as the largest of pearl milk tea and bubble tea chain store. They are mainly to sell drinks including various different kinds of slush, juice, milk tea, snow, espresso coffee, rose tea, flavored tea, hot drinks, flavored milk, pudding, jelly juice. They have slush like rose slush, hazelnut milk tea slush, wax gourd slush and so on. All in all, they have more than 300 drinks. In addition, they still have a dozen delicious desserts like nutella toast and sesame Tong Yuen, and a dozen Japanese Gelatos like durian gelato, tofu gelato, tiramisu gelato etc. Not only that, they still have lots of snack, such as fried shrimp trigon, and special Hong Kong’s street snack, egg puffs that are made from a slightly sweet batter based on eggs and flour using a special iron griddle with small round indentations. They are just like small egg-shaped waffles. Lots of people like to eat them. For attracting more customers, they still provide lunch for customers, such as noodle soup, burgers and ramen. When you go there, you can buy something what you need. Most...
Words: 335 - Pages: 2
...Spicy Tuna Roll Prep: 20 mins Cook: 20 mins. INGREDIENTS | UOM | 15 Canola oil | ml | 4.43 onion | g | 9 carrot | g | 28.75 shiitake mushrooms | g | 3.12 garlic | g | 5 soy sauce | ml | 3 egg | pc | 2.5 lime juice | g | 2.5 cornstarch | g | 10 egg roll rappers | pc | 100 tuna | g | Directions 1. In a large saute pan over medium-high heat, add 2 tablespoons of oil. Add the onions, carrots, mushrooms, garlic, sriracha, soy sauce and lime juice. Cook until the vegetables are softened, stirring frequently. 2. Remove from heat and transfer to a medium-sized bowl. Add the cilantro and allow the mixture to cool. In a small bowl combine the egg white and cornstarch. This will be used as an egg wash. 3. Preheat oil in a deep-fryer to 350 degrees F. 4. On a flat work surface, lay out 1 egg roll wrapper. Add a layer of vegetables to the lower part of the wrapper and top with 1 strip of tuna. Brush the sides of the wrapper with egg wash and roll up tightly once, bringing the sides over, and then continue to roll until finished. Put the roll on a large plate and repeat with remaining wrappers and filling. 5. Fry the egg rolls, in batches, until golden brown, about 2 minutes. Remove egg rolls to paper towels to drain. Transfer the rolls to a serving platter, garnish with scallions and orange slices and serve . Fried Wantons Prep: 20 min. Cook: 10 min INGREDIENTS | UOM | ...
Words: 4627 - Pages: 19
...PIYALA POINT The traditional tea house Subject: Entrepreneurship Submitted to: Prof. I.Sidduiq Submitted by: Zafar Hameed S.Anees Abdullah FaiQ SECTION: E Company Description: PIAYALA POINT is a traditional tea house which serves different varieties of tea in a traditional and pleasant environment which includes different teas. Pyala point primarily serves customers traditional tea and light refreshments. Our café's location will be in the Mall Road to provide a place where our customers can enjoy traditional tea in a quiet and relaxing atmosphere. Our company's mission is to consistently provide high quality products that traditional culture in a unique atmosphere, so our customers can experience quietness and socially interact with family and friends. We will strive to broaden our consumers understanding of tea by promoting healthier and better living style through our products. INNOVATIVE FEATURE OF OPPORTUNITY: People mostly prefer to have a tea after a long workload or when they are tired or would like to relax for a while, actually they use it as a energy drink in Pakistan but they cannot find any peaceful place in this rushy world even not in their houses ,but PIYALA POINT would offer that relaxed and peaceful place to their customer where they can sit and have a cup of tea and relaxed their mind and also we are providing a small library where the customers get daily newspapers, magazines, novels, poetries and different famous...
Words: 3398 - Pages: 14
...HOS101 LECTURE NAME:KURT WILKINS STUDENT NAME : Mengmeng.GU STUDENT ID:201514847 Part 1: Food and beverage operations, customer service and the impact of social media…………………………………….P3 Part 2: Bar and Beverage Management …………………P4 Part 3: Red and White table wines……………………….P5 Part 4 – Hot beverages - Coffee and Tea………………..P6-8 Part 5 – Alcoholic beverages: spirits and cocktails……P Part 6 – Sparkling and dessert table wines…………....P Part 7 – Wine and food matching………………………P Part 1 I have experienced a terrible service in the west restaurant .I usually went to this restaurant. But after I sit down and the waitress served me a cold lemon water . Most of the people should drink cold water in the summer. But she didn’t asked me and only give a glass of water . This make me have a little angry. My main course is Indonesian fried rice. The fried rice always with roast chicken wings . However, I don’t see anything in the main course except fried rice and that waitress have not told me .When i ask her ,she just said today we don’t have .I think this failure of the service is the waitress don’t want to know what I want and don’t respect my ideas. If the restaurant wants to avoid the failure .The waitress should put herself from guest’s point of view and try their best to satisfy guest’s all kinds of requirements. Because only make guests feel satisfaction that they come to your restaurant again . And then public praise and turnover will raise . Nowadays ,more...
Words: 1246 - Pages: 5
...How to start a Milk Tea Business May 22, 2012 Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is a Taiwanese-originated beverage. How to start a milk tea business? 1. Choose the best milk tea recipe suitable for your area. Be sure that your milk tea recipe and concept will drive every possible customer in your shop. Study your customer’s preference of milk tea. Every age has their own taste of milk tea. However, don’t forget to offer wide arrays of choices for your milk tea recipes like using soy milk or fruits that adds a flavorful taste to your milk tea. 2. Be original. Milk tea business is a flourishing business but what makes you different from other businesses is your originality. Successful milk teas businesses have one thing in common–and that is their unique and distinct concept and recipes. If you are offering milk tea, be sure it is milk tea but present customers with many choices. Read more at BusinessDiary.com.ph: http://businessdiary.com.ph/3017/how-to-start-a-milk-tea-business/#ixzz2kZmyqipq Tea in the Philippines EXECUTIVE SUMMARY TRENDS • The milk tea craze continues to grow in the Philippines...
Words: 743 - Pages: 3
...Individual Check Point Understanding Food Labels Lisa Bryant SCI.241/Science of Nutrition August 16, 2013 Glenn Johnson My current eating habits are pretty simple. I have to always eat breakfast; I either eat a normal bowl size of raisin brain with about a cup of skim milk or stop by Burger King for two breakfast burritos with either tea or coffee. For lunch sometimes I either just snack around the office with popcorn or pretzels or whatever else my craving is for that day. However it’s usually something light, rather having something really heavy. Then for dinner I usually cook every night of the week which consists of one meat, vegetable, and a starch. When fixing my plate I usually get ½ a cup of each individual food. However even though I do place a little more than what I am supposed to eat on my plate, there are a lot of times where I don’t finish eating. I also have found myself not trying to eat any more food after I begin to feel full. When it came to the Super Tracker on what your body needs and then what they show what I had reordered, mine has been under on just about every single food group and nutrients. The refined grains are the only thing that was actually over that I had ate in those three days of my recording. As far as how many servings in each food group I ate in was also under as well. Grains in the three days I intake 6 ½ ounces, vegetables 2 ¼ cups, fruits I intake ½ cups, dairy was 1 ¼ cups, protein foods was 5 ounces,...
Words: 1330 - Pages: 6
...Make a rosewater mask. Rosewater has properties that make it a great tool for gently lightening dark circles and other darker areas of skin.[5] To make a rosewater mask, combine two tablespoons of milk with one tablespoon of lemon juice, one tablespoon of gram flour, and 2 tablespoons of rosewater. Mix the ingredients together and apply as a mask. Leave it in place for 20 minutes, then rinse it off. Add a pinch of turmeric powder to a tablespoon of gram flour with a few drops of lemon juice. Mix well and apply. Wash off in half an hour. 1. Tea Water and Honey Face Pack: If you simply love the aroma of tea, you can also use it for your skin. You can use tea water for bath and soak in its fragrance. Also you can put tea water in a spray bottle and gently spray it on your face to feel rejuvenated. You can use normal black tea, green tea or herbal teas like chamomile, mint and lavender. Just like you drink tea to relieve stress, similarly de-stress your skin with a tea water wash. The antioxidants in tea water will flush out the free radicals and toxins from your skin. Adding honey will help to protect your face from bacteria and keep it hydrated. Things you will need: * 1 cup of tea water (cooled down) * 2 spoons of rice flour * ½ a spoon of honey The rice flour acts as an excellent scrub and honey moisturizes the skin. Method: * Mix the above ingredients and apply on the skin. Leave it on till the mask dries completely for around 20 minutes or more. ...
Words: 853 - Pages: 4
...surroundings. Our goal is to acquire local market in the well known books through a dominant selection of products, competitive variety of services including reading and relaxing at the same place, friendly and ecologically clean environment. “Cook Book Cafe” will offer book store and library of selected old bestsellers and initially bestsellers of last five years and self-service cafe which menu includes tea, coffee , ice-cream and sweets. It will have open reading place in lawn, which will have wall of glass and closable ceiling in autumn-winter.Our customers not only read our books , they can also buy our books for cheap and take them home the same day. Our organization provides students with an opportunity to sell their old university books for cheap.We provide the students with a very efficient , effective , and safe way of purchasing books.Customers are welcome to enjoy our free wireless to surf the internet on their laptops or mobile phones. SWOT analysis Strengths – Location, less competitors,membership discount, design, exellent specially beverages ,cheap cost of goods (tea, cofee, sweets, books), panoramic view of the Caspian sea and open air area ,superior atmosphere, cheap work force, parking for bicycle. Weaknesses – Every business has a weakness. Expences (for rent),low budget Oportunities – Increasing tendency in reading, renovation and repair of Seaside park (Bulvar) may increase number of people coming here) .Students need a good place to study with their...
Words: 565 - Pages: 3
...coffee alternative is popular among those who have removed regular coffee from their diets because it tastes very similar to coffee but is caffeine free. A mix of carob, barley, chicory nuts and other flavors (there are all kinds of varieties) it is truly tasty, can be brewed like coffee (in a French press, via tea bags or in an espresso machine), and mixes nicely with milk, soy milk or just plain honey if you’re more of a black coffee/milk-free person. Yerbe Mate If you're not necessarily seeking a coffee taste, this herbal tea with numerous health benefits is a great choice. Not only does Yerbe Mate taste great hot or cold but it has powerful antioxidant properties, and it can also accelerate weight loss as it revs up the metabolism. Green Tea Green tea has less caffeine than a cup of coffee but enough to give you a boost without any of the coffee jitters. Its also packed with Catechins, which are powerful antioxidants and potent disease fighters. Licorice Tea Licorice tea is actually caffeine-free, but supports overburdened adrenal glands, which are organs that respond to stress. “Licorice is an adrenal tonic and increases energy. It adds a pleasant taste to tea blends and can also be taken in tincture form,” explain Dr. Linda B. White and Steven Foster, authors of TheHerbal Drugstore. Wheatgrass Juice This natural energizer...
Words: 315 - Pages: 2
...lotion 柔肤水：toner/smoothing toner （facial mist/facial spray/complexion mist） 护肤霜: moisturizers and creams 保湿：moisturizer 隔离霜，防晒：sun screen/sun block 美白：whitening 露：lotion，霜：cream 日霜：day cream 晚霜：night cream 眼部GEL: eye gel 面膜: facial mask/masque 眼膜: eye mask 护唇用：Lip care 口红护膜：Lip coat 磨砂膏: facial scrub 去黑头: (deep) pore cleanser/striper pore refining 去死皮: Exfoliating Scrub 润肤露（身体）:bodylotion/moisturizer 护手霜: hand lotion/moisturizer 沐浴露: body wash Acne/Spot（青春痘用品） Active（?活用） After sun（日晒后用品） Alcohol-free（无酒精） Anti-（抗、防） Anti-wrinkle（抗老防皱） Balancing（平衡酸?） Clean-/Purify-（清洁用） Combination（混合性皮肤） Dry（干性皮肤） Essence（精华液） Facial（脸部用） Fast/Quick dry（快干） Firm（紧肤） Foam（泡沫） Gentle（温和的） Hydra-（保湿用） Long lasting（持久性） Milk（乳） Mult-（多元） Normal（中性皮肤） Nutritious（滋养） Oil-control（抑制油脂） Oily（油性皮肤） Pack（??撕式面膜） Peeling（敷面??落式面膜） Remover（去除、卸?y） Repair（修护） Revitalite（活化） Scrub（磨砂式） Sensitive（敏感性皮肤） Solvent（溶解） Sun block（防晒乳） Toning lotion（化妆水、爽肤水） Trentment（修护） Wash（洗） Waterproof（防水） 彩妆: cosmetics 遮瑕膏: concealer 修容饼：Shading powder 粉底: foundation (compact,stick) 粉饼: pressed powder 散粉：loose powder 闪粉：shimmering powder/glitter 眉粉: brow powder 眉笔：brow pencil 眼线液（眼线笔）：liquid eye liner, eye liner 眼影: eye shadow 睫毛膏: mascara 唇线笔: lip liner 唇膏: lip color/lipstick（笔状 lip pencil，膏状 lip lipstick，盒装 lip color/lip gloss） 唇彩: lip gloss/lip color 腮红: blush 卸装水: makeup remover 卸装乳: makeup removing lotion 帖在身上的小亮片: body art 指甲: manicure/pedicure ...
Words: 1808 - Pages: 8
...22 Home Remedies for Acne & Pesky Pimples Your skin is your friend. You like your skin. Your skin likes you. It protects you from the elements and literally keeps you together. You in turn do your best to protect it from any kind of damage. Then, one day, acne rears its ugly head, and you suddenly hate your skin. What do you do then? Turn to harsh chemicals, and expensive scrubs? That’s a fine way to thank a friend who’s been there for you since day one. Your epidermis isn’t at fault here-it can’t help that your hormones are causing all that extra sebum to clog up your pores, or the fact that bacteria is running rampant. If your skin could talk it would say something along the lines of “patience, grasshopper. Treat me right and I shall repay you in kind.” That’s just a guess, anyways. The point is, natural acne remedies are a good way to get rid of it, or at least hold it at bay. They make you step back and really figure out what’s going on with your skin, and how to work with it. Chances are, your skin will repay you in kind for not simply ravaging it with strange chemicals-and your wallet will probably thank you too. 1. Apply some apple cider vinegar Apple cider vinegar is a powerhouse when it comes to acting as an acne remedy. Why? It kills off the bacteria that may be causing all the trouble in the first place. It also becomes alkaline, and balances the pH of your skin, which in turn makes it harder for bacteria to thrive. To top it off it’s an astringent, like lemon...
Words: 4302 - Pages: 18
