Mindwriter Corporation Critique (Week 3)
Norman E. Telles
University of Phoenix
Business Research Applications
MGT480
Dr. Martha Stillman
January 04, 2009
Mindwriter Corporation Critique A critique of Mindwriter’s Corporation research proposal will be reviewed for its effectiveness. The research method that was chosen for the proposal and how well it worked will also be discussed. In the preceding paragraphs the proposal will tell what, why, how, where and to whom the research will be done as well as show the benefit of the research itself. Before a research study takes place it is always a good idea to do a development chart which clearly describes how the problem is taken in steps and the research questions and objectives are used to arrive at a proposal to be approved before the study takes place. This will definitely be a useful guide to go by and can always be altered to meet needs. (Cooper & Schindler, 2003, chap. 4)
Problem Statement Looking at the statement it says that some customers are unhappy with Mindwriter’s service problems. There is a program called CompleteCare which promises to provide service related issues on portable laptop and notebook computers. Apparently there is a shortage of trained personnel in the call center and Mindwriter wants to find out whether it’s the result of this or its products. Management is requiring information on the effectiveness of this program and whether it’s effective or not and if there are any improvements to be made to the program.
Research Objectives For this section there are two objectives stated. One is overall satisfaction to see how customer’s tolerance is perceived regarding repair performance. Another objective is which Mindwriter customers experience product failure and what can be done to improve the process as soon as possible.
