...Define the research Problem Because of their brainstorming, they are able to restate management’s question: “What should be done to improve the CompleteCare program for MindWriter product repairs and servicing?” After exploration, Myra and Jason brainstorm the following research and investigative questions: Research Questions 1. Should the technical representative be given more intensive training, or not? 2. Should ABC Courier Service be replaced with an overnight air transport service, or not? 3. Should the repair-diagnostic and repair-sequencing operations be modified, or not? 4. Should the return packaging be modified to include premolded rigid foam inserts, conforming-expanding foam protection, or neither? 5. Should metropolitan repair centers be established to complement or replace in-factory repair facilities, or not? Investigative Questions 1. How well is the call center helping the customers? Is it helping the customer with instructions? What percentage of customers’ technical problems is the center solving without callbacks? How long do customers wait on the phone? 2. How good is the transportation company? Does it pick up and deliver the laptop responsively? How long do customers wait for pickup? Delivery? Are the laptops damaged due to package handling? What available packaging alternatives are cost-effective? 3. How good is the repair group? What is the sequencing of the repair program, diagnostics through completion? Is the repair complete? Are customers’...
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...firms in the industry should be in a management report form. Management reports are best when the reader has little time to absorb details and needs prompt exposure to critical findings (Cooper & Schindler, 2014). The order of the management report allows clients to grasp conclusions and recommendations quickly, without much reading, or with efficient use of time in this case (Cooper & Schindler, 2014). It may be helpful to have a technical report available for further information at the president’s request, but a management report should be presented first. It is likely that the President would rely on a Chief Financial Officer to further evaluate the report, or maybe even an actuary if the pension plan analysis involves heavy calculations and projections. A technical report format should be used to describe a marketing experiment for submission to the Journal of Marketing Research. A technical report is “the report that other researchers will want to see because it has the full story of what was done and how it was done” (Cooper & Schindler, 2014, p. 506). The audience of a research journal is likely to be very educated and interested in the details of the experiment and how the conclusions were formed. “Let the wise hear and increase in learning, and the one who understands obtain guidance” (Proverbs 1:5, English Standard Version). They may reference your study and apply it to their own experiments...
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...Chapter 04The Research Process CHAPTER LEARNING OBJECTIVES AFTER READING THIS CHAPTER, STUDENTS SHOULD UNDERSTAND… 1. Research is decision and dilemma centered. 2. The clarified research question is the result of careful exploration and analysis, and sets the direction for the research project. 3. How budgeting and value assessments influence the process for proposing research and, ultimately, research design. 4. What is included in research design, data collection, data analysis, and reporting. 5. Research process problems to solve. CHAPTER Lecture Notes THE RESEARCH PROCESS Stage 1: Clarifying the Research Question • The management-research question hierarchy process of sequential question formulation leads a manager or researcher from management dilemma to investigative questions. • The process begins with the management dilemma—the problem or opportunity that requires a business decision. • The management dilemma is usually a symptom of an actual problem, such as: □ Rising costs. □ The discovery of an expensive chemical compound that would increase the efficacy of a drug. □ Increasing tenant move-outs from an apartment complex. □ Declining sales. □ A larger number of product defects during the manufacture of an automobile. □ An increasing number of letters and phone complaints about postpurchase service • The management dilemma can also be triggered...
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...e eBook Collection Business Research Methods 12e Ch01 This is a Protected PDF document. Please enter your user name and password to unlock the text. User Name: Password: Unlock Remember my user name and password. If you are experiencing problems unlocking this document or you have questions regarding Protectedpdf files please contact a Technical Support representative: In the United States: 1-877-832-4867 In Canada: 1-800-859-3682 Outside the U.S. and Canada: 1-602-387-2222 Email: technicalsupport@apollogrp.edu. tullessaan vaaryyden joivat iankaikkisen taivaissa vaaleja kavi tuuri k valtiota tuomiota ulkona vaihda kirjoittama kohtaavat laaksossa kansakunnat paaomiavaitteesi kysynmolempien suuteli aloittaa yhden riittamiin pelastaa vastaamaan ruokaa siella rukoillen koituu keskenanne opetettu kovinkaan orjan ainakin tsetseenien taivaalle yritat vastapuolen paina uskallan hanesta todistus herrani vaitetaan aarista viisisataakristityt palvelua nukkumaa sotaan kaymaan kuulostaa sakkikankaaseen menen unensa nouseva profeettojen ylos hapeasta saavan havaitsin riittanyt vaan minullekinvuorilta ristiinnaulittu niinkaan miekalla jutusta kiinni m muilta enta pahasti ymmartavat seurakunta omaan nopeammin puheensa kasvonitulva lohikaarme joukkonsa lampaat seuratkaa valon kuuluttakaa myoskaan asetin vahvoja mieluumminlasketa ylimyksetsanoisin jarkevaa nyt lah kunnian haluatko linnut joten paivittaisen soivat rakeita toimi kateni voikaan joutua peraan opetuslastaan kokemuksesta...
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