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Mine Collapse

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Submitted By phoenixrozen83
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Lexia Stiell
March 24, 2014

San José, Chile - Mine Collapse

When delivering any message to an audience it is important to take the gender, ethnic make-up, age and relation to the reason for the message into consideration. When it comes to the Chilean mine collapse, according to Yaxley, a reporter, the timely deliverance of the news concerning the situation was a triumph. She contributes the triumph to the leadership style of Chilean president Sebastian Pineda. His government took control after the mine’s owners were unable to respond to the mine collapse. The fact that they were able to provide open access to the family, shows that the Chilean government and public relations personnel were attempting to make the best of a not so good situation. The public relation team was able to deliver the types of information the families wanted to know in a timely manner. Families of the victims wanted to know the physical and mental condition of their love one. They wanted to know the likely hood of the miners surviving their ordeal. The press release to the family had to let the family know that everything humanly possible was being done to rescue the miners.

In the example of the workers in the Chilean mine collapse, the families needed accurate information as soon as it became available. They also needed a message that showed genuine concern and empathy for those affected by the collapse. Not knowing if a loved one is dead or alive, for any amount of time is a stressful situation. Adding to that, knowing they are trapped, regardless of their condition, only increases the helpless feelings the families must have experienced. As Washington Post reported there were moments of despair for family members who were informed their letters were not being delivered. The Chilean government monitored the incoming mail and informed people they were only delivering those pieces that had a positive message. Which was understandable, the miners were in a high stress situation so any bad news could wait until they were fully rescued and recovered. Monitoring what they received via mail was however a tricky call. Anyone with common sense knows everything is not going to be perfect in day to day life. The government officials could only hope that censoring the mail would be the best thing for those trapped. Luckily for those involved some type of video chat was available. Even if it was for one minute, that moment provided some type of comfort for those affected by the collapsing of the mine. It was also difficult for those trapped to remain calm. Being trapped with any number of people for a long period of time also adds to the stress and anxiety of being trapped. There were 33 different personalities in a small space with no exact time frame of being rescued. It was a blessing and a miracle that all 33 miners were rescued with minimal injuries.

Face to face communication from the mining company announcing the accident to the families of the trapped miners:
It is with great regret that we inform you at this time, that your loved one is one of the 33 men trapped in the Chilean copper mine. The disaster occurred at 2:00 this evening. The mine officials are taking all necessary steps to secure the safe return of the men. We are confident that the men are alive and will survive several days with the oxygen levels generated. We are also working to supply them with food, water and medical supplies. Again, be assured that everything that can be done, will be done to safely rescue the 33 miners. A special liaison person is being assigned to handle your questions and concerns.

E-mail communication from the mining company to employees: The San José mine experienced a cave-in on August 5. The company is doing all it can to rescue the miners involved. We are taking this opportunity to let you know that safety procedures will be reviewed and all precautions will be taken to avoid any other safety issues. Please direct any questions from the media to the proper public relations person; please do not make any comments to the media.

Works Cited

Franklin, Jonathan. Trapped Chilean miners, families, frustrated over mail delivery. Washington Post, September 5, 2010. Retrieved from: www.washingtonpost.org

Yaxley, Heather. (2014). An international view of crisis management of the Chile mine Disaster. Retrieved from: www.prconversations.com

Welk, Juan. 2010. Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily. Retrieved from: www1.metalbulletin.com

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