...Ted Benedict 4/20/13 Executive Summary of RockTenn/Microsoft Key Account Merger RockTenn Alliance is the leading point of purchase display’s company in the United States. We offer top quality displays far and beyond better than our competition. One of our biggest strengths is our quality and graphics on the displays we create which is what will be a big game plan in getting an initial business transaction with Microsoft Corporation. The displays industry is an extremely competitive field and sadly it is also on the decline. More companies are focusing on internet and commercial advertising rather than physical displays in stores. This is an important aspect into developing a relationship with Microsoft. We need to prove to them with our marketing capabilities, our in store displays will help them in business just as much if not even more than any commercial or internet advertising can ever do for them. In this summary I will be going over exactly the plan to get Microsoft to become an account merger with RockTenn Alliance. We begin with going into some background of Microsoft and a SWOT analysis of the company. Next we move into discussing the development strategies on how to conduct business initially and then moving on the relationship until it becomes a full on merger. Finally I will end with talking about why exactly I am the right person to lead this project and how I will make sure it goes as successful as possible. Looking at Microsoft Corporation it is easily...
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...implementation of a Contact resource management (CRM) system | | Table of Contents I. Abstract II. Brief Company background III. Discussion of business problem IV. High level solution V. Benefits of solving the problem VI. Business/technical approach VII. Business process changes VIII. Conclusions and overall recommendations IX. High-level implementation plan X. Summary of project References I. Abstract This proposal will detail how the purchase and implementation of CRM system not only eliminates the current challenges Aces Wild Casino Parties’(AWCP) faces in data mining, data sharing, and effective email follow-up/marketing, but also that once a CRM is purchased and fully implemented some of the benefits that can be expected are: * AWCP customer data becomes centrally managed, eliminating duplicates and providing more security for sensitive information. In addition, sales overlap can be eliminated. * AWCP marketing teams have access to better quality customer information and can effectively reach out with more targeted campaigns. * Sales pipeline reports become more accurate and can be used for forecasting cash flow predictions. * AWCP management decision-making processes are streamlined due to the wealth of customer and sales information provided by a properly maintained CRM system * AWCP customer retention is improved due to a variety of reminders, follow-ups, and relationship details over all channels of the...
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...public administration admin | October 22, 2013 public administration Based on the case study by Martin, The Blast in Centralia No. 5, in Stillman, PA, Chapter 1, write a 3-4 page paper in which you: 1.Identify and explain four (4) logistical alternatives Scanlan could have addressed. 2.Analyze and discuss Scanlan’s motivation toward the Constitution (the law), bureaucracy (as a public administrator responsible to the public), and obligation. 3.Take a position on two (2) possible paths of action for Scanlan and defend your choices. 4.Research and cite at least four (4) peer-reviewed academic sources. Your assignment must: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Analyze the changing nature and responsibilities for managing public and nonprofit organizations. •Use technology and information resources to research issues in modern public administration. •Write clearly and concisely about modern public administration using proper writing mechanics. Public Sector Safety...
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...Jewellery & Gems Industry * Group 10 * K Ashwin * Himanshu Raj Gupta * Lalit Mittal * Kaustav Ghosh * Meghna Singh * Kishan Khedia * Gunjankumar Solanki Table of Contents Executive Summary Situation Analysis Climate (PEST) Company Gitanjali Gems Tribhovandas Bhimji Zaveri Titan Industries Ltd (Tanishq) E-commerce in Jewellery Customer Analysis Collaborators Porter’s 5-forces analysis Problem Brand : TANISHQ Executive Summary According to a report by Research and Markets, the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019.The Gems and jewellery sector in India plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP. One of the fastest growing sectors, it is extremely export oriented and labour intensive. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. The gold jewelry exports from India were US$ 554.45 million in December 2014, while silver jewellery exports were US$ 148.49 million, according to the latest data released by the Gems and Jewellry Export Promotion Council (GJEPC). The cumulative foreign direct investment (FDI) inflows in diamond and gold ornaments in the period April 2000-December 2014 were US$ 476 million, according to Department of Industrial Policy and Promotion (DIPP). The sector is witnessing changes in consumer preferences, as the westernisation...
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...Week1 Problemk, Behind every decision you make there’s a problem you’re trying to solve. Objectives, After you have a better definition of your problem, now it’s time to get crystal-clear aboutwhat you’re trying to accomplish with your decision Alternatives, u have a well-defined problem and clear objectives, it’s time to finally assess your alternatives and decide, right? Not so fast! First, we should generate alternatives — expand and explore possibilities Consequences, Now comes the time to finally start assessing the merits of each of the alternatives you considered. And the primary way of doing this is by evaluating the consequences of each choice. Tradeoffs If you got this far without a solution, it’s probably because your decision is really tricky. It also means that it has conflicting objectives — and that you’ll need to consider some hard tradeoffs between them. Week 3 Data Quality Issues When transferring data from one program to another (ie from Excel to Access), you need to consider the following: * Uniformity (data has transferred in the same manner for all records in a file). * Version (ensure format of original data and variables has not changed when data was transformed). * Completeness check (all records are transferred in the file). * Conformity check (does data look right?). * Spot check (trace some records back to their source file eg. 10 random records to see they have transferred correctly). Cleaning Data One of first and...
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...AN ADVERTISING PLAN FOR by Brian Catbagan, Jen Jue, Gerardo Payno, Lian Reyes, Michael Tiu SUBMITTED TO Mrs. Tessa Jazmines OCTOBER 5, 2010 IN PARTIAL FULLFILMENT OF THE REQUIREMENTS FOR Journalism 151 College of Mass Communications University of the Philippines, Diliman 1|Page MILKSTAR: EVERYDAY FRESHNESS CATBAGAN. JUE. PAYNO.REYES.TIU. EXECUTIVE SUMMARY MILKSTAR Goat’s Milk is a fairly young product in the Php39B drinking milk market. Entering the field on January 2010, their milk is produced in the Alaminos Goat Farm located in Alaminos, Laguna. MILKSTAR uses the best breed of goats for their milk production and feeds them with the healthiest and greenest foods. The meticulous attention given by the Almeda family to their goats is the main reason why MILKSTAR can claim to be the healthiest, safest, and most beneficial variant of milk that tastes great too! With a great product such as MILKSTAR Goat’s Milk, it should also follow that the consumers will patronize their product. Variants such as strawberry and chocolate flavours even cater to the tastes of the younger demographic. However, with competitors such as Nestlé, Magnolia, Cowhead, and Alaska (among others) that can bank on big budgets and accessible advertising channels to grab the market, it has become increasingly difficult for MILKSTAR to catch the attention of its target market. Goat’s milk is one of the more beneficial variants of milk, providing various essential vitamins and minerals (such as protein...
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...IMPORTANT NOTICE: The information in this PDF file is subject to Business Monitor International’s full copyright and entitlements as defined and protected by international law. The contents of the file are for the sole use of the addressee. All content in this file is owned and operated by Business Monitor International, and the copying or distribution of this file, internally or externally, is strictly prohibited without the prior written permission and consent of Business Monitor International Ltd. If you wish to distribute the file, please email the Subscriptions Department at subs@businessmonitor.com, providing details of your subscription and the number of recipients you wish to forward or distribute this information to. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors, inaccuracies or omissions affecting any part of the publication. All information is provided without warranty, and Business Monitor International makes no representation of warranty of any kind as to the accuracy or completeness of any information hereto contained. ISSN 1474-5615 Vol 29 Issue 3 March 2012 Andean Business Monitor International’s...
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...Complimentary Sample Summary Made To Stick Why Some Ideas Survive and Others Die THE SUMMARY Some stories stick with us forever. Long after we hear them, we could easily re-tell them. A lot of Aesop’s fables are like that: The Boy Who Cried Wolf, The Goose that Laid the Golden Egg, etc. We are all familiar with the opposite experience—reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. They are the opposite of “sticky.” Why do some ideas succeed while others fail? How do we nurture our ideas so they’ll succeed in the world? Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference. This book is about how to do just that. In researching successful, “sticky” stories, six principles emerged. Sticky ideas shared certain traits that made them more likely to succeed. This doesn’t mean that there is a formula that guarantees success, but it does mean it is possible to greatly improve our odds. The six principles are: About the Authors Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. Dan Heath is a consultant to the Policy Programs at the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative newmedia textbook company. Published by Leaders Book Summaries. 872 New Britton Rd, Carol Stream, IL 60188 No part of this...
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...The Elements of Style Strunk, W., Jr. and White, E.B. CONTENTS I. II. III. IV. V. VI. INTRODUCTORY.................................................................................................. 2 ELEMENTARY RULES OF USAGE..................................................................... 2 1. Form the possessive singular of nouns with 's................................................ 2 2. In a series of three or more terms with a single conjunction, use a comma after each term except the last.......................................................................... 3 3. Enclose parenthetic expressions between commas.......................................... 3 4. Place a comma before and or but introducing an independent clause.............. 4 5. Do not join independent clauses by a comma. ................................................ 5 6. Do not break sentences in two. ....................................................................... 5 7. A participial phrase at the beginning of a sentence must refer to the grammatical subject......................................................................................... 6 8. Divide words at line-ends, in accordance with their formation and pronunciation.................................................................................................. 7 a. Divide the word according to its formation: ............................................. 7 b. Divide "on the vowel:" ...................
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...1. Introduction This is a summary of the case study of the Chile mining disaster that happened in August 5th 2010. It was once of the most unanticipated disaster that attracted the attention of the entire world. The miners of gold were trapped in the mine for many days. The rescue team was led by a newly elected minister of mining: A successful businessman with little or no information regarding the mining or rescue operations. The dilemma was on how to handle the victims, the relatives of victims, the media and the country at large. This was a matter of life and death. The number of stranded miners was 33. * Identify the key problems and issues in the case study. * Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. 2. Background Chile has been known as one of the leading mineral explorers in the world as well as having numerous mining fields with different minerals. Mining has been extensively been sources of income thus many people are engaged in mining. This activity has been descripting as dangerous with many miners losing their life. The number of deaths in the mining field has increased considerably in the past few years up to 2010 as companies continue to breach mining rules and regulations. * Set the scene: background information, relevant facts, and the most important issues. * Demonstrate that you have researched the problems in this case study. Body This body is divided into the...
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...T HIS HOW NRA E A BIGGER, RICHER, MEANER GUN-CONTROL S IS T HE ENDS MOVEMENT HAS ARRIVED. BY ALEC MACGILLIS 18 JUNE 10, 2013 THE NEW REPUBLIC buyers failed in the Senate, and the fatalistic shrugs in Washington were so numerous they were nearly audible. The legislation had been a modest bipartisan compromise, supported by 90 percent of the public and lobbied for hard by the president. A group backed by Michael Bloomberg had spent $12 million on ads pressuring senators to vote “yes.” When the bill fell short—by just ve votes—it seemed to con rm a Beltway article of faith: There’s no point messing with the National Ri e Association (NRA). And that, many assumed, was the last we’d be hearing about gun reform. But then something unexpected happened. Some of the senators who’d voted “no” faced furious voters back home. Even before Erica La erty, the daughter of murdered Sandy Hook Elementary principal Dawn Hochsprung, confronted New Hampshire Republican Kelly Ayotte at a particularly tense town hall, Ayotte’s disapproval rating in the state had jumped from 35 to 46 percent—half the respondents said her “no” vote made them less likely to support her. In Pennsylvania, which has the second-highest concentration of NRA members in the country, the bill’s Republican co-sponsor, Pat Toomey, saw his approval reach a record high. One of the country’s best-known gun-rights advocates, Robert Levy, said the NRA’s “stonewalling of the background-check proposal was a mistake, both...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...PURE GOLD TO BE THE LEADING MINING COMPANY To create value for our shareholders, our employees and our business and social partners through safely and responsibly exploring, mining and marketing our products. Our primary focus is gold and we will pursue value creating opportunities in other minerals where we can leverage our existing assets, skills and experience to enhance the delivery of value. Safety is our first value. We place people first and correspondingly put the highest priority on safe and healthy practices and systems of work. We are responsible for seeking out new and innovative ways to ensure that our workplaces are free of occupational injury and illness. We live each day for each other and use our collective commitment, talents, resources and systems to deliver on our most important commitment ... to care. We are accountable for our actions and undertake to deliver on our commitments. We are focused on delivering results and we do what we say we will do. We accept responsibility and hold ourselves accountable for our work, our behaviour, our ethics and our actions. We aim to deliver high performance outcomes and undertake to deliver on our commitments to our colleagues, business and social partners, and our investors. We treat each other with dignity and respect. We believe that individuals who are treated with respect and who are entrusted to take responsibility respond by giving their best. We seek to preserve people's dignity, their sense...
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...NOTE: This is a published paper and should be cited as follows: Simmons, A.M. (2012). Class on fire: Using the Hunger Games trilogy to encourage social action. The Journal of Adolescent and Adult Literacy, 56(1), 22-34. Abstract This article explores ways to utilize students’ interest in fantasy literature to support critical literacy. Focusing on Suzanne Collins's The Hunger Games series (2008, 2009, 2010), the author addresses how elements of the trilogy relate to violent acts in our world, helping student understand that violence and brutality toward children is not fiction, but very real, and that they can play a role in its abolishment, just like Katniss, through social action projects. Issues such as hunger, forced labor, child soldiers, and the sex trade that appear in both the fictional series and our world are discussed, encouraging students to assess their world and advocate for change. Examples of social action projects that utilize multiple literacies are suggested as a way to inspire students take action in the community and to stand up to injustice and brutality in hopes of creating a better world and a better human race. Using popular literature to pique student interest, this article explores how to incorporate the books in the Hunger Games series into the ELA classroom to support literacy and critical goals. Class on Fire: Using the Hunger Games Trilogy to Encourage Social Action Introduction The Hunger Games trilogy by Suzanne Collins, comprising...
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...INTRODUCTION 0.1. BACKGROUND Mobile telecommunications industry has grown exponentially over the last two decades (Kenny and Keremane, 2007). In some countries, the mobile sector has become a critical indicator of economic development. Mobile technology provides a unique opportunity for the developing countries where telephone diffusion has been very low. Specifically, due to its comparatively low investment requirements, mobile telecommunications allows these countries to take advantage of technological innovations to provide communications services in the areas with limited or no telephone network (Noll, 2000; Thompson and Garbacz, 2007). However, the potential of mobile telecommunications has not been fully utilized in many parts of the world. This is evident from its uneven pattern of diffusion, with over 94% penetration rate in Europe in contrast to that of 22% in Africa (ITU, 2007). In the last decade, mobile communication in Ghana has grown rapidly and users benefit from smaller devices and longer lasting accessories. Wider bandwidths are always available from competing firms who task themselves with setting new communication standards within the industry. This has called for a critical attention for mobile telecommunication service providers to utilize a multiplicity of strategies in sustaining current customer base and bringing new ones on board and to make these customers very loyal to the brand. One major tool being used is sales promotion. This communication...
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