...buying carbonated drinks are three bottles a year. There are ways for PepsiCo and Coca-Cola responses to the sheer scale of operations in terms of product policies, promotional activities, pricing policies and also distribution arrangements. Product policies are the guidelines developed by an organization or government to manage the activities within the organization or country. As for this case, India had set a limit of sales for foreign beverage companies in order to make sure that the local beverage companies are able to compete with foreign beverage companies. The sales of soft drinks for foreign companies like Coca-Cola and PepsiCo concentrate to local bottlers could not exceed 25 percent of the total sales for new venture and Pepsi Foods Ltd. was required to process and distribute local fruits and vegetables. India’s government also mandated that Pepsi Food’s products are promoted under the name of “Lehar Pepsi”. As for Coca-Cola, this company had once entered India’s market but had failed to maintain in the market. But in May 1990, Coca-Cola has decided to reenter India’s market through a joint venture with Britannia and was called “Britco Foods” that introduced Kinley and fruit drinks to India’s market. It is important that foreign beverage companies such as PepsiCo and Coca-Cola are active in promotional activities in order to increase the numbers of purchase of carbonated drinks in the country. PepsiCo and Coca-Cola participated in the Seasonal Sales...
Words: 1041 - Pages: 5
...Learn to Compete in India A. Identification of issues and Problems Step 1—overview of the case study During the 1900s and the beginning of the new millennium India’s government had opened its doors wide open to foreign investors, but the Coca-Cola Corporation and PepsiCo experienced many difficult challenges. Both companies were engulfed with unexpected problems and difficult situations that led to the recognition that India’s market was very different and special knowledge, skills and local expertise was needed to be obtained if the two companies were to succeed. As Ronald McEachern, PepsiCo’s Asia chief, stated, “India is the beverage battlefield for 2003”. Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming ”Pepsi Foods Ltd.” Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry. In many ways, Coke and Pepsi managers had to learn the hard way that ‘what works here’ does not always ‘work there’. In India, there are two main high seasons for the consumption of soft drinks. First being the summer session which lasts about seventy-five days in mid-April to June. The second major opportunity for Coca-Cola and PepsiCo in India is the annual Navratri celebrations. Another issue that the Indian market faced...
Words: 1965 - Pages: 8
...21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola downgrade due to low cost rivals 29 Price gap blowout 29 Lower prices the answer 30 Profitability 30 Customer Acquisition, Retention and Development 31 Strategies used by companies in the carbonated drinks sector 32 Conclusion 33 References 35 Executive Summary Beverages are divided into 7 different categories - Energy drinks, Juices, Soft drinks, Tea and Coffee, Sports drinks and Water. This report we are concentrating on carbonated beverages. The major players in the carbonated beverage industry are The Coca Cola Company and Pepsi Co. For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous market shares in all of these markets. The following report explores the marketing framework of the carbonated drinks sector. The report performs an analysis of the marketing strategies used by companies to assess market opportunities, choose, design, deliver and communicate customer value and sustain growth and value. Accordingly, the report contains a 5C Analysis, segmentation, targeting and positioning of the market, Marketing Mix and Customer Acquisition, Retention and Development techniques used by companies. 5C Analysis Company: The major players in the carbonated...
Words: 7164 - Pages: 29
...COMPANY PROFILE CORPORATE OVERVIEW Pepsi co was incorporated in the year 1919 and was re-incorporated in North Carolina in 1986. Pepsi is engaged in beverage and snack food business. PepsiCo is a multinational company and it is most successful consumer product company in the world with annual revenue of $ 20 billion and about 1, 43,000 employees. Some of PepsiCo’s brand names are nearly 100 years old. PepsiCo has achieved a leadership position in each of the two major packaged good business i.e. beverage and snack chips. PepsiCo the conglomerate king of soft drink has its wide range of soft drinks products available in every book & corner of the world. THE INDIAN STORY Pepsi & Co came to India as food processing unit, Punjab during the year 1986-87 head office Pepsi food unit situated in Delhi, employees are more than 2500 people. Pepsi co today is the leader in the cola and orange segments of beverages in India and enjoys leadership in soft drinks in many parts of the country. It focuses on execution excellence, strengthen, bottle network, reach and penetration in rural and semi-urban areas and customer focused marketing areas. PEPSI INDIA FOODS BEVERAGES EMU WOMU NOMU SOMU 1. PEPSI FOODS Pepsi manufacture the food product like LAYS, KURE KURE etc. 2. PEPSI BEVERAGES Pepsi beverages manufacturing the soft drinks with concentrates flavor. PEPSI INDIA MARKETING: Distribute soft...
Words: 4433 - Pages: 18
...Analysis Assignment Youtube References (http://www.youtube.com/watch?v=) 1. Stay Protected Monster TVC (xeEyrzq1oQQ) 2. Bisleri500 Superhero (K_35T5XQkIY) 2.a Bisleri500 married couple AD (IIMuvgZq1rk) 3. Bisleri Amazon TVC (UQeXbKV1Jkg) 4. Bisleri Commercial- Mountain Water (GmXFE3mZ7Do) 5. Bisleri Commercial 1.2 ltr (g_29NDIEeOc) 6. Ad film on Bisleri Mineral Water (1ZqAxPTLk8E) Targeting & Positioning: 1. Bisleri is shown as not only the thirst quencher but also shown as saving lives, both for the dragon kid & the human, this establishes the connect as Bisleri helps you stay protected under every condition. The target audience in this case is the teenage & youth. This tries to position the brand in an humorous way as the one to be relied upon for quenching thirst. 2. This campaign establishes the mini bottle of 500ml capacity among the consumers, as it is being depicted it being a matter of personal hygiene. The tagline is KISS TO DRINK. Similarly 2.a strengthens this fact. So the whole idea is to motivate & educate consumers to buy their own bottle. As it has been observed that consumers buy single bottle & share amongst each other. Here the target consumer is the people on the move as being a compact packaging it is easier to carry around. The advertisements too shows the other artists carrying their own bottle. 3. The main idea behind is to propagate the Play Safe campaign. Here it shows even if one is caught under adverse conditions still Bisleri...
Words: 626 - Pages: 3
...Thompson−Strickland: Strategic Management: Concepts and Cases, 13th Edition 23. PepsiCo’s Acquisition of Quaker Oats Case © The McGraw−Hill Companies, 2002 1 case 23 PepsiCo’s Acquisition of Quaker Oats John E. Gamble University of South Alabama In 2001, PepsiCo was the world’s fifth-largest food and beverage company, with such brands as Lay’s, Tostitos, Mountain Dew, Pepsi, Doritos, Aquafina, and Lipton contributing to revenues of approximately $26 billion. PepsiCo’s revenues had reached $31 billion in 1996, but a new corporate strategy embarked upon in 1997 slimmed the company’s portfolio from a collection of fast-food restaurants, snack foods, and beverages to a sharply focused lineup of convenience foods and beverages. Between 1997 and 1999, CEO Roger Enrico spun off Kentucky Fried Chicken (KFC), Taco Bell, and Pizza Hut as one independent, publicly traded company; created a stand-alone softdrink bottling business through an initial public offering; and entered additional snack and beverage categories with the acquisitions of Cracker Jack and Tropicana. Enrico’s focus on convenience foods and beverages placed PepsiCo in food and beverage categories that grew at twice the 2 percent industry growth rate and gave it a 2-to-1 market share lead over its nearest competitor in the convenience food and beverage industry. Roger Enrico and Quaker Oats Company’s CEO, Robert Morrison, jointly announced on December 4, 2000, that PepsiCo would acquire Quaker Oats. The move would...
Words: 15973 - Pages: 64
...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near the...
Words: 8347 - Pages: 34
...PROJECT REPORT KENTUCKY FRIED CHICKEN [pic] COURSE ID: CIS-101 COURSE NAME: FUNDAMENTAL OF COMPUTER SYSTEM PURPOSE OF THE REPORT: FINAL PROJECT SUBMITTED BY: INTANGIBLE GROUP SUBMITTED TO: DR. MAHADY HASAN DATE OF SUBMISSION: 25.04.201 INDEPENDENT UNIVERSITY, BANGLADESH Acknowledgements: This project cannot be completed without active support from different sources. We have been lucky in this respect & received advice and assistance from many directions. Among our contemporary benefactors, we would like to pay our deepest gratitude and heartiest tribute to our instructor Mr. Mahady Hasan for his successful guidance and very friendly conduct to complete this work. His kind and friendly behavior can’t be forgotten at all. Finally, we are thankful to our friends for their support and encouragement, . • Introduction of KFC: 4 • Company Overview: 9 • Product and Services: 12 • Conclusion: 25 • References: 28 • Appendix: 29 Introduction of KFC: Background: Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America, in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs...
Words: 4922 - Pages: 20
...Lane Keller, Strategic Brand Management, 3rd edition, Prentice-Hall, 2008. Course Objectives Some of a firm’s most valuable assets are the brands that it has invested in and developed over time. Although manufacturing processes can often be duplicated, strongly held beliefs and attitudes established in consumers’ minds cannot. This mini-elective provides students with insights into how profitable brand strategies can be created. It addresses three important questions. How do you build brand equity? How can brand equity be measured? How do you capitalize on brand equity to expand your business? Its basic objectives are to (1) provide an understanding of the important issues in planning and evaluating brand strategies, and (2) provide the appropriate concepts and techniques to improve the long-term profitability of brand strategies. The course consists of lectures, exercises, and case discussions. The course content has relevance to students pursuing a variety of different career goals in virtually any type of organization (public or private, large or small, etc.). Course Organization and Administration Strategic Brand Management is a marketing mini-elective that is designed to improve student’s marketing skills and understanding of specific branding topics, as well as “big picture” issues of how various aspects of marketing “fit together,” all from a brand equity perspective. Accordingly,...
Words: 3237 - Pages: 13
...Executive Summary Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke's basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken." We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. Table of Contents Titles Page # 1. Introduction 01 2. Mission and vision statement 01 3. Facts about company 02 4. Pepsi in Pakistan 04 5. Product in spot light 09 6. Market analysis of soft drink 10 7. Pakistani soft drink industry 13 8. Industrial SWOT analysis 14 ...
Words: 16554 - Pages: 67
...is in force. We will apply the bill in regards to the ‘timing’ of offer and acceptance between the parties. Offer An offer is an indication of a party’s willingness to enter into an agreement and be bound by stipulated terms. On 4 January 2006 Mr Chonja of FT sent an order via text message to GL for 21000 skins for iPod Shuffles, iPod Minis, iPod 4Gs and Xbox 360s, totalling $32099. Whilst it would appear to a reasonable person in the position of GL that FT intended the offer and that if accepted, a binding agreement would be made, there is another possible determination of whether an offer actually occurred. The facts reveal that in 2005 various dealings took place between FT and GL. GL may argue that text message is an unacceptable mode of communication to create an offer, given their ‘past dealings’ in which FT and GL corresponded by email. The issue is ambiguous given the facts, however this could definitely be argued in Court. We will, however assume that an offer has been made by FT. Futuretronics are essentially promising payment in exchange for the production of 21000 skins. This is not just a mere ‘puff’ as in the US case of Leonard v...
Words: 1620 - Pages: 7
...PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909 this company reached to 24 states of America with more than 250 dealers. The very first packing of Pepsi was in 16.5 ounce. In 1932 Pepsi cola has introduced its new packing in 12 ounce. In 1950 Pepsi Cola has started its new Advertising Campaign with the name of "Refresh without Filling". It also changed the chemical formula and decreased its sweetness and calories. With the efforts of the Sales & Marketing Department, Pepsi got so much fame that it established new plants at a rate of thirty per annum. In 1985 the design of the bottle has been changed after 20 years. And a new and attractive packaging has been offered with two new flavor i.e., Teem & Mirinda. Today Pepsi is available in more than 160 countries of the world including Soviet Union & China. HISTORY OF PEPSI COLA: 2001 Pepsi puts "a little twist on a great thing," introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored...
Words: 15353 - Pages: 62
...Project Report on Pepsi Cola International by Commerce Solutions in Internship Report, Pepsi, Project Report Executive Summary Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke's basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken." We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. Table of Contents Titles Page # 1. Introduction 01 2. Mission and vision statement 01 3. Facts about company 02 4. Pepsi in Pakistan 04 5. Product in spot light 09 6. Market analysis...
Words: 8277 - Pages: 34
...Chapter 3 Analysis of Financial Statements ANSWERS TO END-OF-CHAPTER QUESTIONS 3-1 a. A liquidity ratio is a ratio that shows the relationship of a firm’s cash and other current assets to its current liabilities. The current ratio is found by dividing current assets by current liabilities. It indicates the extent to which current liabilities are covered by those assets expected to be converted to cash in the near future. The quick, or acid test, ratio is found by taking current assets less inventories and then dividing by current liabilities. b. Asset management ratios are a set of ratios that measure how effectively a firm is managing its assets. The inventory turnover ratio is sales divided by inventories. Days sales outstanding is used to appraise accounts receivable and indicates the length of time the firm must wait after making a sale before receiving cash. It is found by dividing receivables by average sales per day. The fixed assets turnover ratio measures how effectively the firm uses its plant and equipment. It is the ratio of sales to net fixed assets. Total assets turnover ratio measures the turnover of all the firm’s assets; it is calculated by dividing sales by total assets. c. Financial leverage ratios measure the use of debt financing. The debt ratio is the ratio of total liabilities to total assets, it measures the percentage of funds provided by nonequity holders. The times-interest-earned ratio is determined by dividing earnings before...
Words: 6114 - Pages: 25
...1. INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail...
Words: 9255 - Pages: 38
