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Mini-Case Study the Mba Decision

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Submitted By BiggerBaub
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Ann Perkins,
The consumer market is really a complex area. I was surprised to learn that the tradesmen segment for Black and Decker is solely lacking. Whatever steps the company will take to offset the consumer market, it should be effective and done with careful consideration. It is almost impossible for me to imagine just the organization can continually sell tradesmen products. The competition appears to be gaining in the marketplace. I see less of Black and Decker products in the store than in recent years. Do you believe that the company is thinking about discontinuation of consumer products because of the fierce competition? According to Kohler and Keller (2012), understanding customer needs in new ways is the life blood of most manufacturing organizations.
Since businesses use teams of people and analytical tools when procuring items for business applications, would to say that most business acquisitions take longer (Perkins, 2014)? In the case of acquisition of farm equipment would this be the case? Black and Decker manufactures a large number of heavy duty products made just for farming. Dump carts, spreaders, blade aerators, tine dethatchers, tow rollers, cultivators, tillers and soil sharks are products which are costly. Is it possible that a farmer would pay cash for any of these products? According to Echambadi (2014), it is not wise to strategy for an organization to attempt to satisfy every segment of the marketplace. Do you believe that Black and Decker should narrow its overall market of products? Reference
Kohler, P., & Keller, K. (2012). Marketing management. (14th ed.). Upper Saddle, NJ: Jersey: Pearson Prentice Hall.
Perkins, S. (2014 May 19). Consumer and Business Markets. [Online discussion forum] Retrieved from https://class.walden.edu/webapps/portal/frameset.jsp?tab_tab_group

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