...1.0 Summary This report aims to help us to know the Mini (BMW) using the marketing principle. This report including the core product that the Mini offers, the reasons of BMW prepared to invest to have the Mini in its range, how the core product translated into different style of products, the advantages and disadvantages of using an existing brand name and the reason of the mini has been successful in the US. Report also has the company introduction and the product details. It tells us the difference between the Mini and competitors, such as safe and reliable, trendy yet iconic, small but sporty-ish, fun and individualistic, statement of wealth/status, staid and classic, understated power, history, great star effect, outstanding services, the contribution of environmental protection and reliable quality Through the report we know how the BMW Company use markets to sell the Mini to the consumers. 2.0 Introduction The Mini is a small car that was made by the British Motor Corporation (BMC) and its successors from 1959 until 2000. At its first lunched in 1959, lots of people were attracted by its small, fashion, sport, safe and easy move. And its space-saving front-wheel-drive layout (which allowed 80% of the area of the car's floorpan to be used for passengers and luggage) influenced a generation of car-makers. Its owners included The Beatles, Mick Jagger, Peter Sellers and Twiggy and it played a star role with Michael Caine in the movie The Italian Job. As an aside, it also...
Words: 4126 - Pages: 17
...Let’s MOTOR. ® Find a MINI Dealer at MINIUSA.COM * BOOT TO BONNET NO COST MAINTENANCE. MINI also wants to ensure the proper performance of your vehicle, so we offer No Cost Maintenance standard for the first 3 years or 36,000 miles. WARRANTY.* At MINI, our commitment to quality and customer satisfaction is clearly demonstrated by a 4-year/50,000-mile New Passenger Car Limited Warranty and a 12-year/unlimited-mileage limited warranty against rust and corrosion perforation. * ROADSIDE ASSISTANCE PROGRAM. The MINI Owner experience continues out on the road. You are only a toll-free phone call away. The MINI Roadside Assistance Program is available 24 hours a day, anywhere in the U.S., Canada or Puerto Rico. The program offers towing, lock-out service, on-site assistance and even custom computerized trip-routing services. And for a nominal fee, the MINI Service Card extends this service after the New Passenger Car Limited Warranty for as long as you wish. * BE part of the family. For a list of terms and conditions for all the good stuff above, visit MINIUSA.COM/SERVICE **MINI received the highest numerical score among mass market brands in the proprietary J.D. Power and Associates 2010–2011 Sales Satisfaction Index (SSI) StudiesSM. 2011 study based on responses from 24,045 buyers, measuring 19 mass market brands and measures satisfaction of new-vehicle buyers who purchased or leased their vehicles in May 2011. Proprietary study results are based on experiences and...
Words: 3629 - Pages: 15
...The current 3 Series model is a market leader in a mature market sector. Its high market share leads to a high cash flow rate, and its position in a mature market means that investment supports in areas such a product and process development is low. The 5 series too, is comfortably positioned as a cash cow. It is a mature product, placed and sold in a less volatile market than the 3 series. This means that the 3 and 5 series family of products have extremely high profitability, due to their high level of sales, and the low level of expenditure needed to maintain the sales levels. The 7 series however is a model in decline in terms of its lifecycle. It is found at the ultimate destination of all products, a ‘dog’. The production does have market share, but its desirability is waning and its performance relative to its competitors is not what it once was. The market for the 7 series however, is still performing well. This means that BMW should, and will review the model with a view to re-launch in the near future. The above products are all fairly settled. Many of them have been being manufactured for many years now with several re-designs and re-launches. BMW has however recently begun expanding its portfolio, and the result of this is some new star and problem children. One of these stars is the X5. The X5 is a new market area for BMW. The 4x4 market can be extremely profitable, especially the ‘On road’ 4x4 products. This market is very large and growing, and BMW have made an...
Words: 2298 - Pages: 10
...MINI CASE #1 Issue Identified How to account for the expected loss resulted from redemption of the debt obligations in the period that it announces its intent to call the debt for redemption? ASC References ASC 470-50-40-2 states that “ a difference between the reacquisition price of debt and the net carrying amount of the extinguished debt shall be recognized currently in income of the period of extinguishment as losses or gains and identified as a separate item.Gains and losses shall not be amortized to future periods. “ ASC 405-20-40 states that “a debtor shall derecognize a liability if and only if it has been extinguished. A liability has been extinguished if either of the following conditions is met: The debtor pays the creditor and is relieved of its obligation for the liability. Paying the creditor includes the following: Delivery of cash Delivery of other financial assets Delivery of goods or services Reacquisition by the debtor of its outstanding debt securities whether the securities are cancelled or held as so-called treasury bonds. The debtor is legally released from being the primary obligor under the liability, either judicially or by the creditor. ASC 470-50-55-9 specifies that “the following situations do not result in an extinguishment and would not result in gain or loss recognition under either paragraph 405-20-40-1 or this Subtopic: An announcement of intent by the debtor to call a debt instrument at the first call date In-substance defeasance ...
Words: 1377 - Pages: 6
...MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy...
Words: 7795 - Pages: 32
...Mini Case BUS 401: Principles of Finance Chapter 11 Mini Case A. Due to flows being an item that the firm obtains and can reinvest, Caledonia should concentrate on cash flows verses accounting profits. When cash flows are being evaluated, the firm’s benefits and costs can be reviewed in a better manner. Since firms are more interested in benefits for the shareholders, they are only interested in the cash flows after-tax. Incremental cash flows are reviewed the most because firms are more concerned with their increased values when the project’s marginal benefits are being evaluated. B. When reviewing cash flow items, depreciation is not one of them. But depreciation to play a role in the differential cash flows of the project because of its effect on taxes. Overall expenses are increased by the expense of depreciation. Depreciation reduces accounting profits which also impacts cash flow by reducing taxes. C. Since firms are more concerned with incremental after-tax cash flows only, sink costs are typically ignored. Regardless of the results in regards to a project, sink costs have happened and are not considered incremental cash flows. J. Because the NPV is greater than zero and the IRR is greater than the rate of return, than the project should be accepted. K. The total project risk, also known as the project standing alone risk, disregards the statistic that the majority of the projects risk will be diversified away as the project...
Words: 599 - Pages: 3
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Search Home Page » Business and Management Mini Case - Mckenzie Corporation's Capital Budgeting In: Business and Management Mini Case - Mckenzie Corporation's Capital Budgeting CFEA3230 Advanced Managerial Finance individual assignment: MINI CASE - McKENZIE CORPORATION'S CAPITAL BUDGETING Prepared by :- RUBBIATUN ARDAWIYAH bt ABDUL HAMID CEA 080147 Prepared for:- Profesor Madya Dr. Rubi Binti Ahmad Date of submission :- 25 april 2012 MINI CASE - McKENZIE CORPORATION'S CAPITAL BUDGETING Sam McKenzie is the founder and CEO of McKenzie Restaurants, Inc., a regional company. Sam is considering opening several new restaurants. Sally Thorton, the company's CFO, has been put in charge of the capital budgeting analysis. She has examined the potential for the company's expansion and determined that the success of the new restaurants will depend critically on the state of the economy next year and over the next few years. McKenzie currently has a bond issue outstanding with a face value of $34 million that is due in one year. Covenants associated with this bond issue prohibit the issuance of any additional debt. This restriction means that the expansion will be entirely financed with equity, at a cost of $8.4 million. Sally has summarized her analysis in the following table, which shows...
Words: 302 - Pages: 2
...Mini Case #2 JetBlue: losing the Magic Touch? 1. What type of generic business strategy is JetBlue pursuing: cost leadership, differentiation, or integration? A differentiation strategy seeks to create higher value for customers than the value that competitors create, by delivering products or services with unique features while keeping cost at the same or similar levels. A cost-leadership strategy, in contrast, seeks to create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling the firm to offer lower prices to its customers. And integration strategy is a combination of differentiation and cost-leadership strategy. In this case, JetBlue is pursuing integration strategy because JetBlue reproduced many of SWA’s cost-reducing activities such as flying point-to-point to directly connect city pairs. It also predominantly uses one type of airplane, the Airbus A320, to lower its maintenance costs. And in addition, it flies longer distances and transports more passengers per flight per than SWA, further driving down its costs. So far, all these strategies have to do with cost-leadership. JetBlue also incorporated the differentiation strategy in their model. They executed the differentiation strategy by offering value-enhancing features include high-end 100-seat Embraer regional jets with regional jets with leather seats, individual TV screen with movies, Live TV, Fox TV, and Direct TV programming, 100 channels of...
Words: 638 - Pages: 3
...----- Chapter 5 : Basic Stock Valuation :: MINI CASE------------ C) Assume that temp force has a beta coefficient of 1.2, that the risk-free rate (the yield on T-bonds) is 7 percent, and that the market risk premium is 5 percent. What is the required rate of return on the firm’s stock? Using SML to calculate temp force’s required rate of return: rs = rRF + (rM – rRF)bTemp Force = 7% + (12% - 7%)(1.2) = 7% + (5%)(1.2) = 7% + 6% = 13%. D) Assume that Temp Force is a constant growth company whose last dividend (D0, which was paid yesterday) was $2.00, and whose dividend is expected to grow indefinitely at a 6 percent rate ? 1) What is the firm’s expected dividend stream over the next 3 years? Temp Force is a constant growth stock, and its dividend is expected to grow at a constant rate of 6 percent per year. Expressed as a time line, we have the following setup. 1 + g = 1.06 To get D1, D2, and D3: rs = 13% 0 1 2 3 4 g = 6% | | | | | D0 = 2.00 2.12 2.247 2.382 1.88 1.76 1.65 . . . 2) What is the firm’s current stock price? We could extend the time line on out forever, find the value of Temp Force’s dividends...
Words: 958 - Pages: 4
...As mentioned in the introduction of the mini case, Hobby Horse Company, Inc. (HH) experienced a tough year in 2011. HH opened up a number of new stores but experienced a poor Christmas season. Christmas season is the biggest sale period for retail stores. As a result, bad Christmas sales performance played a big part of HH’s loss for year 2011. As we computed the financial ratios for HH, we can see the effects from new stores openings and poor sales performance. First of all, return on asset (ROA) is a ratio used to measure how efficient a company generates profit using its assets, which is the invested capital. We noticed that HH’s ROA was increasing from 2006 to 2010. However, HH’s ROA for 2011 dropped dramatically from 18.41%(year 2010) to -1.57%. This shows that HH’s assets are not working efficiently enough to cover cost of assets. HH’ managers obviously failed to convert the money from investors into net income. This is not a good sign to the company because it means that the company is running to generate losses but not profits. Same pattern happens with HH’s return on capital(ROC) and return on equity(ROE). Both ROC and ROE were going up in the period of 2006 to 2010, however, in 2011, both dropped to -2.74% and -7.25% respectively. These datas show that HH was not generating profits but losses for every dollar from its investors. In other words, there is something wrong with the way HH’s managers manage business. According to the Du Point System, we know that ROA...
Words: 1134 - Pages: 5
...Mini Case – Groupon Online coupon businesses have begun to boom recently in not only big cities in the U.S. but also in smaller areas around the country. With the growth of this business, though, comes competition, which is a major problem facing big online businesses such as Groupon and Living Social. Although these are the two largest rivals in the business right now, there are hundreds of other companies that have tried to take a piece of the pie by offering their own online coupons. Companies such as Groupon and Living Social have to find a way to get customers to buy from them, but also to get them to return and not just go to the next best competitor; return customers, which is another major problem those compaies face. Tim O'Shaughnessy, the founder of Living Social has been trying to stay ahead of the curve by making sure he hires in the right people that will not only work with the company’s core values but also live their personal lives through the company’s core values too. By doing this, companies such as Living Social and Groupon can differentiate themselves from the other competitors. For a company to have a winning strategy they must pass three different types of tests; the fit test, the competitive advantage test and the performance test. Living Social has grown to around 200 cities across the U.S. which allows their competitors to rival them in many different areas. The company must take a look at the three winning strategy criteria to make sure that...
Words: 1584 - Pages: 7
...com/2012/10/09/tech/mobile/ipad-mini-gahran/index.html?hpt=hp_c2 Everyday businesses are changing and thinking of new ways to improve their companies. In order to expand their companies, many business owners use strategic planning to achieve more growth. Many companies have benefitted by using strategic planning, and Apple is one of those benefitting companies. Ever since Steve Jobs founded Apple, it has been on the up rise. They have been on the rise of new and innovative technology that becomes the next number one thing on people’s want list. Recently there has been talk that Apple is to release and smaller version of their ever-popular Ipad. The new Ipad will most likely be around “…7 to 7.8 inches [and] there will probably be Wi-Fi only and at least two carrier-specific 4G models.” This is a good example of how companies practice strategic planning because Apple is trying to expand its’ target market and …”most importantly, to appeal to the small-tablet consumer market…” When talking about strategic planning. This is a great example of expansion. As talked about in chapter 7, expansion is when you are trying to introduce your existing customers to new products. Apple may also be trying to reach new customers by diversification. This is where you introduce new customers to new products. As stated above, Apple is trying to appeal to the small-tablet market. This smaller tablet will be more convenient, and easier to manage for a lower price. Apple coming up with the new Ipad mini also displays...
Words: 547 - Pages: 3
...About a week ago after driving my Mini Cooper for a short distance the EML light in the car would come on and the car would hesitate. The car then would loose pressure dropping the speed from normal speed limit to no more than 5 – 10 mph. After parking the car, I noticed that the fan would come on and remain on for an extended period. When I lifted the hood of the car, I noticed that the coolant supply would be low. Replacing the coolant supply did not seem to fix the problem. I attempted to figure out the problem with an experiment. I drove the same speed around the block multiple times. The third or fourth time I noticed a difference. When I drove the car approximately a mile, the temperature gage would increase activating the EML. Then the car would hesitate, loose pressure, and decrease in mph. It seemed to be a direct correlation with an increase in temperature, the EML light coming on, losing pressure, and the decrease in mph. So to make sure there were not any confounding variables, I drove the car slowly to ensure speed was not a factor. Decreasing the speed did not change anything. I was able to make the same observation. I took the car to the auto repair shop. The repair person informed me that there was a leak in the coolant system. The leak caused an increase in the cars temperature. The increase in the cars temperature activated the EML light. The car would loose pressure. When the car lost pressure, the protection mechanism would activate to prevent any real...
Words: 297 - Pages: 2
...The mini cooper is a nationally loved vehicle so why not design an R/C unit to resemble it? It is sold in a variety of colours and has different generation of models ranging from the mini Austin to the popular Mk VII, this allows diversity! ‘Diversity + Manufacture = $$$PROFIT$$$’ (Rule of profit – buy cheap, sell high) Plastic granules are fed into the hopper, the plastic then melts from the emitted heat. Just like a syringe the melted plastic is injected to a mould creating your desire shape. This was used to create the car shell, chassis, driving gear, axel and the cover for the battery and motor. Plastic granules are fed into the hopper, the plastic then melts from the emitted heat. Just like a syringe the melted plastic is injected to a mould creating your desire shape. This was used to create the car shell, chassis, driving gear, axel and the cover for the battery and motor. Manufacture is another key word in engineering; it basically means how to get the part for the unit from raw material to material that is needed. It can be broken down into 3 categories: material, method of process and labour. Different materials have different methods. A popular one for polymer is injection moulding. Your desired metal is pushed through a die making a wide metal become long and thin. This can save material cost and is fully automated. This was used to create the pulling rod and wiring for the circuits...
Words: 466 - Pages: 2
...Introduction: BMW is a famous company in the word. It owned many brand like Rolls-Royce, mini. BMW created by Karl Rapp in 10/1993 Analysis Task1: Objectives of BMW: Up to the year 2020, BMW Group intends to strengthen its position within the global motor vehicle market by increasing sales to more than two million automobiles per year. BMW’s strategic objective is to ensure that: The BMW Group is the leading provider of premium products and premium services for individual mobility. (http://www.ukessays.com/essays/marketing/the-corporate-strategies-and-objectives-of-bmw-marketing-essay.php) 1: PIRO 2: Value chain Processes are the ways that an organization uses it resources to generate value. These stem from the many discrete activities a firm performs in designing, producing, marketing, delivering and supporting its product and service. For instance, BMW has implemented a corporate finance structure with an international focus to reduce its exposure to local and foreign capital market fluctuation. As explained through the value chain, BMW's process are illustrated Process has been the development of technology and innovation across multiple section of the BMW business. This has been assisted through strategic alliances formed with suppliers to increase BMW's purchasing and manufacturing competency. Furthermore, research and development has been able to take advantage of the market research and analysis with regards to customer behavior and purchasing patterns to...
Words: 624 - Pages: 3
