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Minitrex Crm

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Submitted By alavalamanohar
Words 853
Pages 4
Contents
INTRODUCTION 3
DISCUSSION QUESTIONS 5
REFERENCES 7

INTRODUCTION

Customer relationship management (CRM) is a business strategy that put focus for meeting the needs of your customer. It does this by utilizing advanced technologies to organize, automate and integrate the marketing sales and customer service components of the business.

CRM enables the company or enterprise to understand the customer value and there by combines the information of different divisions to a single document or file which makes the file easier to access faster and in turn brings profits to the company. CRM systems should be designed in such a way to compile information on customers across different channels right from lead generation to end at every point of contact between the customer and the company internally within the team and across all mediums like company's website, telephone, live chat, direct mail, marketing materials and social media.

In general every business organization maintains a customer data in different departments, but without collaboration with departments it is highly difficult to maintain the relationship with the customer and same happened to Georges Degas. By maintaining customers complete information in one file and helps to benefit in cost reduction.

At present the main problem at MINITREX is that no department shares the customer information with one another. It has two departments and four divisions of tower. Jon Bettman, VP of marketing tower is responsible for selling and promoting array of products. Harold Blumfen, VP of insurance tower divided his group into industry-specific teams to design short-term insurance products to meet client's needs. Mariella Hopkins, VP of finance, she combined big banking services with small company flexibility. Every tower is working

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