CHAPTER 1

Managing in the Digital World

CHAPTER OBJECTIVES
After reading this chapter, you will be able to do the following: 1. 2. 3. 4. 5. Describe the characteristics of the digital world and the advent of the information age. Define globalization, describe how it evolved over time, and describe the key drivers of globalization. Explain what an information system is, contrasting its data, technology, people, and organizational components. Describe the dual nature of information systems in the success and failure of modern organizations. Describe how computer ethics impact the use of information systems and discuss the ethical concerns associated with information privacy and intellectual property.

CHAPTER OVERVIEW
This chapter helps the student understand the role of information systems as organizations move into the digital world, and how they have helped fuel globalization. The student will learn what information systems are, how they have evolved to become a vital part of modern organizations, and why this understanding is necessary to become an effective manager in the digital world. The student will also learn how globalization evolved, and what opportunities globalization presents for organizations. The importance of ethics as it relates to IS is discussed especially as it relates to information privacy, accuracy, property, and accessibility. A number of cases and illustrations are used, for example, Apple products and how they have evolved over time (such as the iPhone, Mac Air, iPod, and iPad).

CHAPTER OUTLINE
PREVIEW Managing in the Digital World: Apple INFORMATION SYSTEMS TODAY The Rise of the Information Age BRIEF CASE Technology at Starbucks Five IT Megatrends in the Information Age WHO’S GOING MOBILE The Evolution of Post-PC Devices EVOLUTION OF GLOBALIZATION Key Factors Enabling Globalization The Fall of the Berlin Wall

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