Teleflora: Dove Plus
Technology has become more and more relevant in everyday life. It is helping companies of all kinds come up with more efficient ways to do things and allowing them to come up with products and services to better their company. The floral industry is very under the radar but it is a booming industry in America. There are holidays and celebrations every day that call for a floral arrangement. It is crucial for florists to stay organized and on schedule. Therefore, they need systems that will keep them on task. Also here is a lot of competition in the floral industry. So florists are continuously trying to find innovative ways to stay ahead of the competition. Teleflora is a wire-out service that allows florists to allow their customers to make orders throughout the world, if need be. For example, if someone came in and they wanted to send flowers to their grandma but she lives across the country, the florist can send it out by a system within the Teleflora service called dove plus. Dove plus is a POS system that allows florists to enter the customers’ information, look for florists around the world where they need the flowers to be sent to. They can also receive orders from florists around the world. Before this software was invented, most florists were limited to local customers/orders. This system allows florists to expand their customer database all across the world. Dove plus also helps florists save money, and become more efficient.
The software system Dove plus system helps florists saves time and money because all order are sent over the internet. Since the orders are sent over the internet, it eliminates the purpose of having to waste time on the phone getting the order. Traditional florists’ business mainly used to come from phone calls. Talking from personal experience, each phone call used to take on average, 10-20 minutes. With a system like Dove plus, it eliminates the hassle of all of that. The order comes in through the system with the customer and recipient’s information and when to make the delivery. After the delivery is made there is a confirmation page where one confirms it has been delivered the sending florist knows it has been sent. For outgoing orders, instead of calling numerous florists to see which florist is best and available in the area the customer wants to send it to, the florist can just look at the frequently updated directory found in dove plus. Simply put the town and state to where it needs to be sent and all the florists that are connected to Teleflora will come up. After that, the florist just needs to enter the customer’s information and the details of the order and hit send. This takes an average of 5 minutes or less to complete. This also saves florists money because they can avoid the phone charges of constantly being on the phone with customers and also helps them make a profit for when their customers come in for orders out of the area. Usually florists will suggest places that are not in their area to their customers but will not make money on those orders. With this system, since they are sending their customers to other florists, the sending florist gets 20% .
This also helps florists broaden their customer database. Traditional florists are mostly limited to their local customers. There is so much competition in the floral industry that it is very hard to even attempt to expand. With Teleflora’s dove plus system, it makes it so much easier without the hassle of marketing. Dove plus does it all so the florist just has to wait for the orders to come in. Anywhere there is internet, florists can get orders from all over the world. If the customers like what they see, they almost always come back. Also with dove plus, everything is stored so florists have all their order history with a click of a button. For example, if someone sent an order in for a birthday, the florist can remind them the next year. It is an efficient way to broaden their customer database without having to spend money on marketing for it.
In conclusion, technology is a big part of our world now. Companies are taking full advantage of this and finding innovative ways to make more efficient products and services. Teleflora’s Dove Plus system is an innovative way to help florists broaden their customer database as well as help them become more efficient while saving money. Dove Plus is becoming a necessity in every florist. It is a great software that has been invented in our technology world.
Works Cited
The Dove Network. Los Angeles, California:Teleflora , 1934. Print.