...favor winter driving. In addition, she must decide which mediums to choose for her 2010 marketing campaign. Analysis Porsche is an established luxury car manufacturer, who has recently opened a Canadian office. Canadians affluent communities consider Porsches the most prestigious Cars. Porsche customers are high-income individuals. Alternatives Porsche can choose to abandon the marketing plan for winter equipment, and avoid possibly wasting money. Alternatively, if Porsche chooses to create a marketing campaign, it must be decided whether to target the mass-market, or a high-income audience. Criteria The marketing campaign must stay within the 500,000-dollar budget. Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010. She is faced with the task of marketing winter equipment to Canadian consumers who prefer to keep their Porsches indoors during winter. Jasmin knows from an engineering standpoint, that Porsche vehicles are suitable for winter conditions. She intends on connecting with the Canadian audience in hopes of altering their behaviors and perceptions on winter driving. It...
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...Cycling – Creating the New Norm Martina Kahn Western Governors University WGU Student ID # 000390369 Cycling – Creating the New Norm Sitting down, whether in a vehicle, office or home, has become the principal offender in a worldwide obesity and diabetes pandemic that is damaging healthcare systems to the breaking point and increasing health risks to millions of overweight people. Administrations everywhere consider solutions that are economically feasible, easy to implement and improves patient health all at the same time. Together, they may have discovered their answer in a simple piece of engineering able to resolve all of these issues; the bicycle. However, research suggests that American society is not cyclist friendly due to drivers and/or cyclists not always being properly trained. Also, there is a need for bike lanes and laws that require road sharing. For the last five decades, only motorized vehicles have been considered in street designs throughout our country. Driver focused polices, education, and behaviors are an important part of the cycling safety encounter. Revolution in road and cycling infrastructure design is also needed as our population keeps growing. Care needs to be taken and investments made to ensure that everyone has a safe place to travel. In many ways, there has never been a better time to be a bicyclist. If you thought there were more bicyclists on the roads lately, you’d be right. Biking is thriving. The number of cyclists are growing...
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...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
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...the impact on human activities of forces that span national boundaries. These activities can be economic, social, cultural, political, technological, or even biological, as in the case of disease. Additionally, all of these realms are connected through capitalism. Globalization, as defined by McMichael is “integration on the basis of a project pursuing "market rule on a global scale.” Under McMichael’s definition of capitalism, the availability of food is becoming a major issue. And that is driven by a number of factors. Both the ability to grow enough food especially under a changing climate, as well as increases in population and greater demand for food from an increasing discerning population that wants more meat in their diet. This is driving up demand for food and that is basically pushing up prices which not only affects the ability to buy the diversity of food that we want to eat, but it particularly affects people in the developing world for whom food is a major cost in their finances. The evolution of food production plays a big role in its current role in the capitalist economy. Farmers no longer produce food for others to eat, but rather, corporations produce food as something for people to buy. Food is a commodity. And they will only produce what people will buy. More of the best land is being used to produce commodities that have a large market, but that are slightly nutritious, which results in unnecessary waste. Production of other non-food crops is crucial as well...
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...literature – looking at the major approaches to change management, namely, the planned, emergent and contingency approaches – as background to the issues raised in other papers in this theme of the book. As in the Management In The 90s (MIT90s) study, a very broad definition of the term IT is used to include: computers of all types, hardware, software, communications networks and the integration of computing and communications technologies. The paper will then examine change management within the context of Information Systems (IS) theory and practice. This will lead to a discussion of an emerging model by Orlikowski and Hofman which will be briefly reviewed to provide insight into the types of models which are likely to provide a focus for research in the area in the near future. The model also provides a strong and interesting framework against which to view some of the papers that follow in this theme of the book. 1. Introduction As we approach the twenty first century there can be little doubt that successful organisations of the future must be prepared to embrace the concept of change management. Change management has been an integral part of organisational theory and practice for a long time, however, many theorists and practitioners now believe that the rate of change that organisations are subjected to is set to...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...University of Edinburgh, UK Corresponding Author: Rachel A. Howell, Centre for the study of Environmental Change and Sustainability, School of Geosciences, The University of Edinburgh, Drummond Street, Edinburgh EH8 9XP, UK. Email: r.a.howell@sms.ed.ac.uk Investigating the LongTerm Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior Rachel A. Howell1 Abstract To assess the effectiveness of climate change communications, it is important to examine their long-term impacts on individuals’ attitudes and behavior. This article offers an example study and a discussion of the challenges of conducting long-term investigations of behavioral change related to climate change communications (a vital and underresearched area). The research reported is a longitudinal panel study of the impacts on UK viewers of the climate change movie The Age of Stupid. The heightened levels of concern, motivation to act, and sense of agency about action that were initially generated by the movie did not measurably persist over the long term. The results also show that behavioral intentions do not necessarily translate into action. Data analysis raised issues concerning the reliability of participants’ causal attributions of their behavior. This and other methodological challenges are discussed, and some ways of avoiding or lessening problems are suggested. Keywords climate change communications, proenvironmental behavior, behavioral change, behavioral intentions, public attitudes Article...
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...STUDENT MARKETING PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning 5. Marketing Program * Product Strategy * Price Strategy * Promotions Strategy * Place Strategy 6. Financial Data and Projection * Break- Even Analysis 7. Organization 8. Implementation Plan 9. Evaluation 10. Appendices 1. Background Executive Summary/Company Description In 2009 the personal care industry is evolving at its highest rate. In fact, today’s societies put emphasis on their appearances which, more now than ever, represents a strong judgmental basis. Within this industry is a market that occupies a strong place: the hair care market. Just as consumers worry about their skin, they also worry about their hair. In brief, this particular market consists of shampoo, conditioners and styling agents. The largest subsector within hair care is shampoo, which is also experiencing a sector growth since 2003. Under such circumstances, the present marketing plan will focus particularly on All-natural Shampoo. It...
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...Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to...
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...Market Research On Fashion & Sustainability Submitted by Ishita Bhatia Under the supervision of Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt. of India) GH-0 Road, Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in December, 2013 Fashion & Sustainability BackGround Myth: Sustainable Fashion is just wearing natural, organic or green fashion. Truth: Sustainable Fashion is about being * Eco friendly * Socially-Responsible * Commercially feasible * Animal-Cruelty Free Sustainability and responsibility are two sides of one and the same coin. Today Apparel Industry stands as a big medium of innovation and smart up cycling. Sustainability becomes more crucial if one has to deal with it in the apparel sector in order to manage excess and wastage. This systematic research aims to find out about all the sustainable measures practiced by companies producing such articles. Acknowledgement I would generously like to thank my Mentor Jagriti Mishra for her continual support, feedback and constructive discussions. I owe my secondary research to Ebsco, DELNET Google Scholar, Nift Resource Center and Library and the whole FMS department of NIFT, Gandhinagar. table of contents Background study 3 acknowledgement 4 table of contents 5 1 INTRODUCTION 7 1.1 Statement of the problem 8 1.2 Objectives 8 ...
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...this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. TABLE OF CONTENTS Introduction Chapter 1 Metabolism and how it Works Chapter 2 Nutrition Tips for Pre and Post Workout Chapter 3 Sprinting and Its Effectiveness Chapter 4 Exercise to Accompany Sprints Chapter 5 The Calories Burning Process and the Amount Chapter 6 The Low Intensity Workout Misconception Conclusion Introduction Summer is just around the corner and you are feeling like you have gained some extra pounds through the winter. If you are looking for that bikini body and you want it fast in time to enjoy your summer with friends and family, this eBook is will take you through some problems that most people face when trying to lose weight and then give you solutions in details. We will be mainly focusing on how you can use the metabolism rate of your body so that you are able to lose weight even when you are out of the gym or the track you use for working out. The eBook will be covering all the necessary things that can lead up to fast weight loss, this will include the exercises that you should do, the type of nutritious foods that...
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...IMPORTANT INFORMATION ABOUT THIS PUBLICATION The information in this manual is not copyrighted and may be reproduced or translated by the user as needed. Every effort has been made to provide, in this publication, the most current and accurate information as of July 1, 2009. Misprints or outdated information that may appear within these pages will not override or supersede changes that have occurred in the law, promulgated rules and regulations or policy that has been initiated since the printing date. Where You Can Obtain a Copy of this Publication This publication is available at every Driver Service Center location across the state. This publication is also available online at the Tennessee Department of Safety website: tn.gov/safety Written comments/concerns about this publication should be sent to: Tennessee Department of Safety Driver Services Division PO Box 945 Nashville, Tennessee 37202 Service Locations to Obtain or Renew Your License: To provide the best possible service, the Department of Safety has Driver Service Centers located throughout the state, open on different days, with expanded operating hours. We have offices open Monday through Friday, Monday through Thursday, as well Tuesday through Friday; to allow for expanded hours of operation to accommodate our customer’s needs and schedules. To find the nearest location with the service days and operating hours that best fit your needs, go to our website at tn.gov/safety or by calling toll-free 1-866-849-3548....
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...IMPORTANT INFORMATION ABOUT THIS PUBLICATION The information in this manual is not copyrighted and may be reproduced or translated by the user as needed. Every effort has been made to provide, in this publication, the most current and accurate information as of July 1, 2009. Misprints or outdated information that may appear within these pages will not override or supersede changes that have occurred in the law, promulgated rules and regulations or policy that has been initiated since the printing date. Where You Can Obtain a Copy of this Publication This publication is available at every Driver Service Center location across the state. This publication is also available online at the Tennessee Department of Safety website: tn.gov/safety Written comments/concerns about this publication should be sent to: Tennessee Department of Safety Driver Services Division PO Box 945 Nashville, Tennessee 37202 Service Locations to Obtain or Renew Your License: To provide the best possible service, the Department of Safety has Driver Service Centers located throughout the state, open on different days, with expanded operating hours. We have offices open Monday through Friday, Monday through Thursday, as well Tuesday through Friday; to allow for expanded hours of operation to accommodate our customer’s needs and schedules. To find the nearest location with the service days and operating hours that best fit your needs, go to our website at tn.gov/safety or by calling toll-free 1-866-849-3548....
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...This work would not have existed without the close cooperation of the University of Minnesota School of Physics and Astronomy and Department of Curriculum and Instruction. We have incorporated the suggestions of many faculty members from both Physics and Education at the University of Minnesota and other institutions that have communicated with us at workshops, meetings, and by e-mail. This work has depended on the efforts and feedback of many graduate student teaching assistants in the School of Physics and Astronomy over the years. Much of this development is directly based on the research of the graduate students in the University of Minnesota Physics Education Program: Jennifer Blue, Tom Foster, Charles Henderson, Mark Hollabough, Ron Keith (deceased), and Laura McCullough. We are indebted to our colleagues in the Physics Education community for their ideas, insights, and research. Finally we would like to thank Arnold Arons for his inspiration and guidance that has lasted a lifetime. Table of Contents Chapter 1. Introduction How to Use This Book...
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...strategic analysis through a market and resource based view prevent the founding of companies with an unsustainable business strategy?” Abstract The Resource-based and Market-based views (RBV and MBV) are two theoretical frameworks which try to find an optimal structure for business strategy by focusing on key strategic points to gain the maximum output or return. During the peak and later upheaval of what is often called the “dot.com bubble” – business models, valuations and strategies were questioned with regards to their anchorage to reality and building endurable businesses. Based on a wide investigation of literature and reports within the Resource-based and Market-based view combined with first-hand interviews and second hand research, we have tried to find to what extent these strategies could or would have prevented investments in IT-ventures lacking the prerequisites for long term competitive advantage. The initial indications and rationale was that the information and frameworks would provide a structured strategic analysis that, if correctly used, could have prevented the poor investments and even lessened the impact of the crash. However, our conclusions are that a strategic analysis, using the MBV and RBV frameworks, would not have been able to give a correct strategic recommendation since the analysis would have been largely based on incorrect assumptions. Furthermore the analysis would not in an efficient way make us aware of the inflated valuations...
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