Coca Cola’s International Strategy

Table of Contents

Introduction …………………………………………………………………………...…. 3
Coca-Cola’s International Strategy ..............................................................……….……. 4
Effective branding…….............................................................................................…….. 4
Quality Production ………...…...……………………………………………...………… 6
Good marketing Strategy……………………………………………………...…..………6
Global availability………………………………………………………………..………..7
Consistent innovation………………………………………………………………...……7
Communication across cultures…………………………………………………...………8
Assessing the environment………………………………………………………..………9
Interdependence Social Responsibility and Ethics……………………..……….……….11
Conclusion ………………………………………………………………….…….….….10
Bibliography…………………………………………………………………..................10

Introduction

Managers of multinational organisations need to be able to manage businesses internationally. One needs to possess knowledge and skills beyond those of usual business expertise to be in a position to manage at the international level. For instance, managers in multinational firms are required to understand the various regulations in the countries in which the organisation operates. They also need to understand the values and customs, as well as the laws in the various societies in different countries. The ability to execute transactions in various nations is also essential. Communication is of high importance in international management. It can emphatically be mentioned that communication varies from one society to another one and from one nation to another (Bilgin & Wührer 2013). Communication is a factor that can contribute to the success of a business organisation or the failure of the business. Therefore, an international manager should be able to understand