...MISSION & VISION STATEMENTS FedEx & Google Mission & Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT “Mission statement is a description of what an organization actually does – what its business is – and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement “connecting people” is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for...
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...An organization’s mission statement is its reason for existence. It often reflects the core values and beliefs of the upper management in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. A good mission statement inspires employees and provides a focus and direction for setting lower level objectives. It guides employees in making decisions and establishes what the organization does. Mission statements are crucial for organizations to prosper and grow. Its primary purpose is to guide the entrepreneur and assist in refining the planning process. By developing a strategic plan that incorporates the mission statement, entrepreneurs are more likely to be successful and stay focused on what is important. Vision is the foundation for the mission statement. The vision provides a strategic direction, which is the springboard for the mission and its related goals. A vision statement differs from a mission statement. Vision statements are a view of what an organization is striving to become. They guide an organization into the future while mission statements are a reflection of the present. Organizations go through many changes and can face times of confusion and uncertainty. Changes are not always expected or easy, so a well thought out vision statement will help everyone stay focused and meet the organization's goals. In this fast changing technological...
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...McDonald’s Fighting To Be ‘Relevant’ To Customers, CEO Concedes January 23, 2014 6:46 PM Share on email604 View Comments McDonald’s fries. (Photo credit should read JOERG KOCH/AFP/Getty Images) Related Tags: CEO, earnings, McDonalds, Rivals, Value CBS Chicago (con't) Affordable Care Act Updates:CBSChicago.com/ACA Health News & Information:CBSChicago.com/Health NEW YORK (AP) — McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings like Mighty Wings. “We’ve lost some of our customer relevance,” CEODon Thompson conceded Thursday on a call with analysts. The Oak Brook, Ill.-based company reported disappointing sales for its fourth quarter, as fewer customers visited its established restaurants. Guest counts at those locations fell nearly 2 percent globally and 1.6 percent in the U.S. in 2013, according to a regulatory filing. And McDonald’s expects some challenges to persist this year. To win back traffic, Thompson said the chain willfocus on speedier service, better value offerings and raising “awareness around McDonald’s as a kitchen and a restaurant” that prepares high-quality food. It’s expanding prep tables and plans to beef up staff during peak hours for better execution. It is also bringing in a new U.S. marketing chief, Deborah Wahl, formerly with homebuilder PulteGroup and automakers Chrysler and Ford. After outperforming rivals for years, McDonald’s Corp....
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...BMGT- 495 Strategic Management Part 1 For my analysis of mission and vision statements and company’s strategic direction paper, I decided to use Netflix. Netflix mission statement is "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets" (Netflix, 10-K Item 1). Netflix vision statement is “Becoming the best global entertainment distribution service Licensing entertainment content around the world Creating markets that are accessible to film makers Helping content creators around the world to find a global audience” (Farfan, 2012). Netflix is currently the largest the largest online video service. In 2013 Netflix reported that it reached 31.9 million paying customers (Pressman, 2014). Netflix is seeing success but the organization is also facing challenges. Experts are concerned about Netflix keeping their growth. Netflix lost the rights to stream at the end of 2013 versus the movies Netflix gained. Gone are easily recognizable favorites such as "Titanic," "Top Gun" and "Braveheart." New arrivals consist of far less exciting fare such as "Hansel & Gretel: Witch Hunters" and "Jack Reacher," a Tom Cruise...
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...The purpose of this report is to state a mission, vision and core values for the international oil& gas company Kulczykoil Ventures Inc. (KOVI) and to discuss their implications. To this end, the report includes the following: overview of the company and my role in the company, recommended mission statement and vision, defined core values and companies’ strengths and examples of how KOVI’s mission, vision and core values impact its corporate culture and public image and how is company performance is aligned with stated mission and vision. The company overview is provided in the Appendix 1. The quick research of company corporate information showed that KOVI doesn’t have stated Mission, Vision, corporate values, company strengths and strategic goals are not clearly defined. The following mission, vision and core values are recommended. KOVI’s mission statement: As an international energy explorer and upstream company Kulczykoil intends to exploit and produce commercial hydrocarbons in underexplored regions utilizing sound fiscal management and fair ethical standards to all its’ stakeholders, company personnel, join venture partners, impacted communities and most importantly both the Host and Home governments. Company vision: The company’s success is predicated upon the core employees ability to understand the organization’s goals and objectives and to collectively work together as a team to achieve and provide economic value to the enterprise and increase the value...
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...Vision, Mission and Philosophy Statement Vision: To be active in an educational environment and build a partnership with the staff, the community, and the parents so we can have a better educational experience and a brighter future for the children. Work with families of the children to create inspiration for lifelong learning so every child can learn and grow in a rich environment as well as a playful and safe educational environment. Mission: Our mission is to provide each child a quality education that they can learn in their own way and at their very own pace and to ensure they receive the help they need to learn and to grow. A young child’s work is play and we encourage them to do so through the various curriculums that we provide. We encourage children to enjoy the love of learning and seek their curiosity through play. Learning is seen as an active process where children can explore, manipulate, communicate, and discuss in different learning centers and group activities. Learning occurs when a curriculum is using all the domains of development such as physical, social, emotional, and cognitive developments. Children are our first and last priority. Philosophy: We believe that play is most important way which children learn. All children learn at their own pace and are individuals and that they learn best through educational experiences that are developmentally appropriate for their age. Parents are very important in the learning process of their children. A dedicated...
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...Vision Statement To be a world-class energy company in gas utilization Effective Elements Shortcomings Forward-looking Have some wiggle room Flexible Not graphic Generic Not directional Not focused Not Indicate good business sense Not memorable My Opinion : 1. The vision statement (that would be a world-class company) that is too broad and vague. 2. The core business mentioned in the field of gas utilization is less clearly illustrates the direction of the business enterprise 3. Do not give a positive image that can convince the prospects for future business 4. Not memorabel, because there is no specific thing delivered 5. Not illustrates that this company is a state enterprise, which must carry the vision of social (change agents) 6. Statement of the vision does not provide a clear direction how to achieve the desired expectations of future Mission Statement To enhance the value of the organization for stakeholders by: • Strengthening the core business in natural gas transportation and trading • Developing gas manufacturing businesses • Developing operational, maintenance and engineering businesses associated with oil and gas industries • Profiting from the Company's resources and assets by developing other businesses Effective Elements Shortcomings Identifies the firm’s product or services. states that run the company's core business is the transportation of natural gas mission of the government as majority...
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...Developing a Mission, Vision and a Value Statements. Developing a Mission Statement 1. Basically, the mission statement describes the overall purpose of the organization. 2. If the organization elects to develop a vision statement before developing the mission statement, ask “Why does the image, the vision exist -- what is its purpose?” This purpose is often the same as the mission. 3. Developing a mission statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational mission. 4. When wording the mission statement, consider the organization's products, services, markets, values, and concern for public image, and maybe priorities of activities for survival. 5. Consider any changes that may be needed in wording of the mission statement because of any new suggested strategies during a recent strategic planning process. 6. Ensure that wording of the mission is to the extent that management and employees can infer some order of priorities in how products and services are delivered. 7. When refining the mission, a useful exercise is to add or delete a word from the mission to realize the change in scope of the mission statement and assess how concise is its wording. 8. Does the mission statement...
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...BUS 510 Week 2 Assignment 1 Developing a Vision and Mission Statement To Buy This material Click below link http://www.uoptutors.com/bus-510-stayer/bus-510-week-2-assignment-1-developing-a-vision-and-mission-statement The Township of Goodness Falls is a medium-sized town in a rural part of the state. The township is facing several issues and the mayor feels that before raising taxes to cover these items, the time is now to get out in front of the issues by forming a fundraising committee or looking for an established nonprofit agency to help search for grants to help the city and the police department. The city needs to look for a grant, or grants, to pay for police equipment and computer training for the entire force. The police badly need four (4) new computers, twelve (12) bulletproof vests, eight (8) telephones and two (2) motorcycles (or horses) to catch criminals on foot. Once an agency is selected or a committee is formed internally, the township will also need funding for eighteen (18) street lights for a high-crime neighborhood and there is a suggestion to form a task force to count the broken windows in another neighborhood and begin the process of getting those repaired or replaced. This morning, someone else added that the fire department would soon need a new fire truck. For this assignment, pretend that you work for a nonprofit organization in this township and you are already on a standing committee for community development. You have just heard about the city’s...
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...POlytecnic university of the philippines open university Lopez, quezon The School Improvement Plan of Maulawin National High School towards the Attainment of its Mission and Vision Statement –An example of OD in the 21st century A Term Paper Submitted to Professor Rufo N. Bueza In Partial Fulfillment of the Requirement in Organizational Development and Leadership Effectiveness (MEM 643) Andrew C. Imperial October, 2013 ABSTRACT Every public school in the Philippines is mandated to have a three-year School Improvement Plan (SIP). It is a document which embodies what a school wants to achieve and the manner with which to achieve it. Mission and Vision, which the SIP contains, are one of the essential parts of the SIP. School Vision will provide the direction and leadership toward collaborative actions, steer the administration, teachers and the stakeholders to act in one course, serve as guide with the critical point such as dreams, goals and aspiration of the institution while the School Mission is something that describe the path that the school chooses to take to become what it wants to be as expressed in the vision statement. This term paper describes the issue on the process on school improvement planning that includes an instrument by which the community can hold a certain school accountable for student performance. The goal of every school improvement plan should be to reach every student. In order to accomplish this, school administrators and staff must focus on...
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...Comments Home > Business > Entrepreneurship > Business Planning Mission Statements Versus Vision Statements Written by: S Wood • Edited by: Elizabeth Wistrom Updated Aug 25, 2011 • Related Guides: Mission Statement A question that some students and practitioners of management have is, “What’s the difference between mission and vision statements?” While a mission statement highlights the purpose, a vision statement paints the future goals of the company. Mission and Vision Statements – The Difference between the Two Corporate Guides company purpose and destination Unfurl the difference between mission and vision statements with this view: A mission statement tells what the company does or aims to accomplish. In comparison, a vision statement indicates the eventual milestone the organization would like to reach. Aim of Mission and Vision Statements: These are the strong foundations to architect and implement business plans. The statements are also powerful business tools to propagate the message of corporate purpose and plans to employees, customers and others. The mission and vision declarations steer everyone in the company in the same direction to fulfill its objectives. The mission and vision statements also hold the mirror to the values of the company. Further, the declarations help instill confidence in and gain the commitment of employees to work for its purpose. The mission and vision signposts should also motivate the employees to perform well. Construction...
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...What's the benefit of a mission or vision statement? By Ron Robinson, President of ABARIS Consulting Inc. February 4, 2002 What is a mission statement? According to Bain & Company, mission statements are one of the most frequently used management tools. Organizations spend thousands of hours and dollars developing mission statements and then more resources again on public relations to unfold them to their stakeholders. This is not surprising when you review the often-stated benefits of mission statements: • To communicate the direction of the organization. • To help make day-to-day operating decisions. • To keep the organization focused. • To motivate employees. Many authors have a variety of beliefs of what should be included in a mission statement. Ireland and Hill (1992) state that the mission statement should include the organizations goals, purpose, product and market scope and philosophical views. Davies and Glaister (1997) believe that it should include the organizations statement of purpose and inspirational view for the future. While Jamieson and Justice (1999) state that the framework for the development of a mission statement should begin with the organizations primary purpose, target market, core products or services, critical values and measures of success. One of the better practical definitions has been provided by Bartkus, Glassman and McAfee (2000) who basically state a mission statement is a statement to communicate a description of the firm to its...
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...The Business Vision and Mission Learning Outcomes After studying this unit, you should be able to do the following: ➢ Describe the nature and role of vision and mission statements in strategic management ➢ Discuss why the process of developing a mission statement is as important as the resulting document ➢ Identify the components of mission statements ➢ Discuss how clear vision and mission statements can benefit other strategic management activities ➢ Evaluate mission statements of different organisations ➢ Write good vision and mission statements What Do We Want to Become? It is especially important for managers and executives in any organization to agree upon the basic vision that the firm strives to achieve in the long term. A vision statement should answer the basic question, “What do we want to become?” A clear vision provides the foundation for developing a comprehensive mission statement. Many organizations have both a vision and mission statement, but the vision statement should be established first and foremost. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. Several example vision statements: ➢ The Vision of the National Pawnbrokers Association is to have complete and vibrant membership that enjoys a positive public and political image and is the focal organization of all pawn associations. - National...
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...Contrast Vision and Mission Statement” INTRODUCTION: “If you fail to plan you plan to fail” this magnificence statement reflects how is important to have a plan whether for your life or your entrepreneurship. Also, if you do not know what you want to get is, you won’t achieve any things; simply in other meaning, properly you will not achieve success by coincidence. Therefore, you have to determine what you want before creating your plan, which will lead us to talk about the mission and vision in order to achieve our goals. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. Over the last few years, there has been a substantial body of business research leading to the inescapable conclusion that those companies that specifically state where they are going and why do remarkably better than those who do not. Accordingly, organizations that do not take the time to develop missions are often ineffective. This paper describes the nature and importance of organizational vision and mission statements. Guidelines are presented for preparing vision statement and mission statements, with comparing and contrasting between vision and mission statements, supported...
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...Chapter 2: The Business Vision and Mission CHAPTER 2 THE BUSINESS VISION AND MISSION I. WHAT DO WE WANT TO BECOME? It is especially important for managers and executives in any organization to agree on the basic vision that the firm strives to achieve in the long term. A. Importance of a Vision Statement 1. A vision statement should answer the basic question, “What do we want to become?” A clear vision provides the foundation for developing a comprehensive mission statement. 2. Many organizations have both a vision and a mission statement, but the vision statement should be established first and foremost. a. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. b. The next table provides examples of several vision statements. Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. General Motors’ vision is to be the world leader in transportation products and related services. PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Dell’s vision is to create a company culture where environmental excellence is second nature. Page 1 of 7 Chapter 2: The Business Vision and Mission II. WHAT IS OUR BUSINESS? A. Mission Statements 1. Peter Drucker says that asking the question, “What is our business...
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