MIT Assignment
2013
Rukayya Maina Ahmed
Admission #:0613240476
Bachelor of Business Studies (BABS): BABS-1
LSC Dhaka Campus

Contents Abstract 3 Introduction 3 Information systems 3 The Company 3 The roles information system plays in organizations pursuit of competitive advantage: 3 Competitive Strategies 3 Cost leadership 3 Differentiation 3 Innovation Strategy 3 Growth (including mergers and acquisitions) 3 Strategic Alliance 3 Business Eco-systems and Co-opetition (Competition & Cooperation) 3 The Competitive Forces Model 3 Information systems can improve overall performance of business units by promoting synergies and core competencies 3 Core competencies 3 Network-based strategies 3 Sustaining competitive advantage 3 Performing strategic systems analysis 3 Managing strategic transitions 3 Product differentiation 3 Focus on market niche 3 Strengthen customer and supplier intimacies 3 Conclusion 3 Recommendations 3 References 3

Abstract:
Daily life today requires the use of information technology systems. Endeavour such as education, manufacturing, research etc, treat information systems as a need. Information system (IS) combines hardware, software, infrastructure and trained personnel to facilitate planning, control, coordination, and decision making in an organization.

Gaining competitive advantage is critical for company survival and success. Therefore, development and implementation of strategies to effectively counter the competitive forces is required. The solution is the application of Management Information System (MIS) as a critical enabler of competitive strategies like cost leadership, differentiation, innovation, growth, and alliance.

Companies should regularly analyze, identify and develop advantages using tools such as Porter’s Five Forces and value chain models to identify