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Mitsubishi

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Submitted By normalboy1
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Introduction

Report introduction
The following report will be based on Mitsubishi Japan; it will contain details on what they are currently doing. The main focus of the report will be on automobile as this is the chosen segment of the company.

Company background
Mitsubishi have been establish since 1870 and is involved in not only the automobile industries but also in electronics and electrical products ranging from air conditioners, hydraulic equipments, ships, aircrafts and even missile and space related products.

Country background
Japan was chosen as it is the founding country of Mitsubishi and thus has a rich history to it. Japan itself also has a wide and unique culture but however won’t be discussed in here.

SWOT analysis

This report is going to talk about the Strengths, Weakness, Opportunity and Threats of the company Mitsubishi motor band name , High market share internationally and Huge portfolio

Strengths
Brand name: Mitsubishi, being an international company has built a famous made and also a trustworthy name.

High market share internationally: Mitsubishi holds a huge amount of market share compared to other companies due to their quality yet low priced products and thus widely affordable.

Huge portfolio: Mitsubishi has a huge range of products and thus is able to provide income even if one product fails.

Weaknesses
Past record: Mitsubishi had a recall of vehicles in 2012 due to faulty oil seal, this caused their reputation along with a decrease of trust from their customers. (BBC News, 2012)

Natural disaster: Japan is prone to earthquakes and so when such disaster happens, the factories along with the economy will be affected and thus sales along with production will drop. (J. Mark Ramseyer, 2011)

Opportunity
Foreign market: China has been developing very fast and has a high demand of transportation vehicles and

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