Potato chips are very popular around the world, which makes the potato chip market a great business move for companies that can create a great product and be somewhat different from the others that already control a share of the market. Globally, potato chips are more than a $16 billion a year industry. Simply Real Food is the next company to put a great tasting healthy snack alternative on the market. SRF will be entering the potato chip market with a product that is made of natural ingredients and with no preservatives and free from saturated fats. This concept of product development would sell to SRF currently targeted audience which are outdoor enthusiasts, families, and consumers who are interested in good all natural foods made from scratch; food that make body feel better and have you performing at your peak, by not eating overly processed foods; health conscious people.
Simply Real Natural Potato Chips are ideal food for people who are interested in consuming small fixed meals because it does not require preparation. The potato chips will be sold in 5 and 11 ounce (oz) packets. These are convenient for consumers in terms of size and prices. These two sizes are the introductory sizes but other larger sizes will be introduced based on market performance and demand of the two and market need. Lays and Ruffles Potato Chips Baked would be the market competition. With Lays and Ruffles potato chips being national brands from the Frito Lay Company, each of the brands have

* 0g Trans Fat * Gluten Free * Baked * No Gluten and Milk Ingredients * No Milk Ingredients * MSG Free * Onion Free * Contains Soy Ingredients

Which are great, but this is nothing unique; with so many brands thirty three to be exact (not including the different flavors) being produced by one company. Simply Real Natural Potato Chips offer a lot more, being