Marketing Mix – Milo
Executive Summary This is to examine the company Nestlé and its chocolate based and malted drinks, under the brands of Nesquik and Milo. As end of December 2012, Nestlé have a recorded revenue of $98.2m which is a substantial growth of 10.2%, compared to 2011 and occupies over 90% share of the malt-based segment within its category. This report covers detailed information about one of their famous Australian made product, Milo. It will entail an understanding of marketing aspects of Milo and will include a SWOT analysis and its Marketing Mix. (4 P’s). This report will elaborate the company’s marketing strategy and will explain the understanding of where Nestlé and its product, Milo, stands. It has been said that Milo saw a 2% growth over the first half of 2013, according to the Nielsen RetailScan data, with strong communication of nutritional message with in-store visibility and support.

TABLE OF CONTENTS

Company overview………………………………pg 2 Market overview…………………………………pg 2 Target overview…………………………………pg 2 About Milo…………………………………………pg 2 Product…………………………………………….pg 2 Place……………………………………………….pg 6 Promotion..………………………………………pg 6 Price……………………………………………….pg 7 Conclusion………………………………………pg 8 References………………………………………pg 9

1 – Marketing Mix: MILO

By: Britt Oponda

Company Overview Nestlé S.A is the worlds largest consumer-packed-goods company with its headquarters founded in Switzerland. Nestlé was a company that was formed with two merging companies, Anglo-Swiss milk and Henri Nestlé’s very own company, Farine Lactée, which developed milk-based food for babies who were unable to feed from their mothers. The company grew significantly throughout the first and second world war, which ultimately expanded its offerings of products beyond condensed milk products and baby formulas. Nestlé today, offers a much broader