...Marketing Information Systems Robert R. Harmon Portland State University I. II. III. INTRODUCTION MARKETING DECISION SUPPORT SYSTEMS CUSTOMER MANAGEMENT SYSTEMS IV. V. PRIVACY AND THE MARKETING INFORMATION SYSTEM CONCLUSION GLOSSARY customer relationship management (CRM) Software applications manage the interaction of customers with an organization. They are used to increase the return on marketing efforts by enabling the understanding of the complete history of a firm’s interactions with its customers. CRM systems are able to target promotions to likely buyers, facilitate sales efforts, and deliver customer service. cybermarketing The convergence of the Internet, computers, information systems, telecommunications and the customer with the marketing process. data mart A scaled down version of a data warehouse that usually holds a subset of the entire data set in order to provide more focused and faster access to specialized data. data mining Computer-based exploration and analysis of large quantities of data in order to discover meaningful patterns and rules for the purpose of improving marketing, sales and customer service operations. data warehouse Electronic storage that is a repository where data from internal and external sources are collected, organized and stored for future analysis. enterprise resource planning (ERP): Software applications that integrate back-office systems for order processing, manufacturing, finance, accounting, and human resources...
Words: 9350 - Pages: 38
...Program Manajemen Keuangan Program Studi Manajemen-Fakultas Ekonomi Universitas Kristen Petra TAKE HOME TEST ------------------------------------------------- Manajemen Keuangan Internasional ------------------------------------------------- Submit via Lentera (softcopy): Senin 21 Maret 2016 pk 19.00 ------------------------------------------------- submit tertulis di kelas pertemuan: Selasa 22 Maret 2016 pk 10.30 TERDAPAT 4 SOAL DENGAN BOBOT NILAI MASING-MASING 25, BOLEH DIKERJAKAN TIDAK BERURUTAN NO NAMUN TIDAK BOLEH PARTIAL ! SOAL 1 Sebuah perusahaan di Philadelphia membeli mesin dari perusahaan Canada senilai USD150 dan menerima kredit dagang satu tahun. Mesin tersebut diangkut ke Philadelphia oleh perusahaan trucking Canada dengan membebankan biaya angkut ke perusahaan US sebesar USD10. Perusahaan US mengasuransikan pengiriman tersebut pada perusahaan asuransi US dan membayar premi sebesar USD3. Setelah pengiriman mesin ke Philadelphia, truk Canada tersebut melanjutkan perjalanannya ke Houston, dimana truk itu mengambil microcomputers yang dijual oleh perusahaan Texas ke perusahaan Mexico. Pengiriman ini yang bernilai USD170 diasuransikan oleh perusahaan asuransi US dengan premi USD4. Tidak ada kredit dagang yang diberikan kepada perusahaan Mexico. Hitung BOP untuk US dengan asumsi perusahaan Canada dan Mexico mempertahankan tabungan mereka di New York dalam mata uang dollar. SOAL 2 Berikut ini merupakan spot rates terhadap GBP yang diambil dari “Financial...
Words: 670 - Pages: 3
...offered by modern information technology (IT) and information systems (IS). Managing marketing information by means of IT has become one of the most vital elements of effective marketing. By collecting and sharing marketing information and by using it to promote corporate and brand image, IS offer new ways of improving internal efficiencies of the firm. Information systems allow dynamic marketing communication between personnel in corporate planning, accounting, advertising and sales promotion, product management, channels of distribution and direct sales. Information technology-based marketing information systems (MkIS) have been with us for many years. The importance of computers in marketing was highlighted by Kotler[2]. Traditionally, MkIS has been seen as a system to support marketing management in its decision making. In addition to the management perspective, MkIS can be an essential tool for the entire marketing organization. Some researchers have classified IS in marketing by the tasks for...
Words: 8377 - Pages: 34
...Marketing Intelligence & Planning Emerald Article: Improving Marketing Intelligence at Du Pont UK B.A. Tibbert Article information: To cite this document: B.A. Tibbert, 1987"Improving Marketing Intelligence at Du Pont UK", Marketing Intelligence & Planning, Vol. 5 Iss: 4 pp. 23 - 30 Permanent link to this document: http://dx.doi.org/10.1108/eb045756 Downloaded on: 16-10-2012 To copy this document: permissions@emeraldinsight.com Users who downloaded this Article also downloaded: * Andrea Carpignano, Chiara Nironi, Francesco Ganci, (2011),"Technological risk: a criterion for the optimisation of future EU energy supply scenarios", International Journal of Energy Sector Management, Vol. 5 Iss: 1 pp. 81 - 100 http://dx.doi.org/10.1108/17506221111120910 Lord Ezra, 1992"Energy, Politics and the Environment", Managerial Auditing Journal, Vol. 7 Iss: 2 http://dx.doi.org/10.1108/EUM0000000001777 Colin Turner, Paul D. Gardiner, (2007),"De-internationalisation and global strategy: the case of British Telecommunications (BT)", Journal of Business & Industrial Marketing, Vol. 22 Iss: 7 pp. 489 - 497 http://dx.doi.org/10.1108/08858620710828863 Access to this document was granted through an Emerald subscription provided by NANJING AUDIT UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines...
Words: 5354 - Pages: 22
...MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.3 Case ABB Electric Segmentation By Gary L. Lilien & Arvind Rangaswamy 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in My Documents during software installation. The data required for this case is located in the My Marketing Engineering directory (usually located within My Documents): ABB Electric Data (Customer Choice).xls 2. ABB Electric History In March 1970, ABB Electric was incorporated as a Wisconsin-chartered corporation with initial capital provided by ASEA-ABB Sweden and RTE Corporation. The new firm’s management was to operate independently of the parent company. The company mission was to design and manufacture a line of medium-sized power transformers to market in North America. The firm produced such electrical equipment as transformers, breakers, switchgears and relays used in distributing and transmitting electrical energy. Four main types of customers buy this electrical equipment: (1) investor-owner electrical utilities (IOUs), the largest segment; (2) rural electrification cooperatives (RECs); (3) municipalities;...
Words: 1843 - Pages: 8
...Link between Strategic management and leadership A leadership is the bridge between strategic management and their target. It’s because of a leadership that organisation gets their desired tasks and targets. Management is responsible for people and resources in a unit according to the rules or values that have already been set while the leadership set a direction to the people in the group. The aspect of leadership assumes importance in this age of cut throat competition as effective leadership paves the way by which an organisation achieves its various objectives. In this regard roles of the leader are important as they seek to exhort the employees to increase their participation in the management and effective evaluation of strategies in regards to the organisational goals (Barney and Barney, 2009). We can understand the link between strategic management and leadership by this example that good leadership and effective management are always the of success in any organisation so both of these are the skills which going side by side without management a good leadership can only satisfy for the time being not in a long term same as an effective management is nothing without the good leadership. When great leadership is jointed with effective management, you are able to set a direction and be able to allocate the resources the way you want. Not only that, you will achieve your goal the way you have thought and the way you want to achieve. When seen in the context of Qualbank...
Words: 11653 - Pages: 47
...carries out marketing research and also organizes advertising and product promotion. Information systems play a role in this department as well. This department has to act as a guide and lead the company’s other departments in developing, producing, fulfilling, and servicing products or services for their customers, with some input from other workers within the company on doing so. They rely on various technologies within the scope of marketing efforts. Computer based information systems can be employed. They aid in better processing and storage of data. The researchers can use this system to devise better methods of converting data into information, and also for a creation of enhanced data gathering methods. It also aids in enhancing an MKIS software and hardware components. This will improve the company’s marketing and decision making...
Words: 279 - Pages: 2
...right down the smallest detail, to prove the country's super-power status. The world's other declared rising super-power watched the parade closely. And India's calculations reflected this. India has over 13.25 lakh active military personnel compared with China's 22.55 lakh troops. China's Air Force has 9,000 aircrafts with 2000 fighter planes. The Indian Air Force has 3,000 airplanes with 790 fighter planes. China's combat power is guaranteed through its fleet of Russian Sukohi-30 MKK and indigenously built J-10 fighters. The Indian Air Force, on the other hand, has French built-Dassault Mirage 2000s and Russian Sukohi-30 MKI as the best aircrafts in its combat fleet. No indigenous fighters or aircrafts have been deployed by India so far. The Indian Navy is the world's eighth largest navy with a with a fleet of 145 vessels consisting of missile-capable warships, advanced submarines, the latest naval aircrafts, and an aircraft carrier in its inventory. It is experienced both in combat and rescue operations during wartime and peace, as seen from its wars with Pakistan in 1971, and the Tsunami that struck in December 2004. In comparison, China's Navy with its fleet of 284 vessels is quantitatively larger but lacking in actual war experience, which could undermine its strategic capability. China currently has no aircraft carriers in its naval fleet but is slated to build and induct an aircraft carrier by 2010. In strategic nuclear defence and delivery...
Words: 525 - Pages: 3
...We were a group of 4 people who presented the presentation in front of the respected lecturers. The presentation was about our chosen hotel that we presented. It was all about the four p’s, Marketing strategies, Promotional activities, MKIS that we used, but the main thing was to communicate effectively so that it can be clearly understood and heard by the audience. Effective communication is all about using the techniques in a best possible way such as pausing, varying volumes and speed to communicate points effectively. We had positive as well as negative points in our presentation and the way we started preparing it had some good and bad points. • Two situations when the team functioned effectively: - 1. Every group member of our group...
Words: 1224 - Pages: 5
...Marketing engineering work report By jiahang 2012.6. Team members 唐田伟 09093914 （leader） 任静 09093926 高承明 09093904 雷鹤 09093907 想开林 09093972 BrainCell Internet Advertising • Solver Introduction BrainCell is positioned to sell cell phones, call plans, and mobile services to end-user customers using the Internet exclusively as its unique sales channel (though it also will employ call centers to some extent, mostly for technical upport and billing questions). Partneri ng with one of the largest available communication networks in Europe, BrainCell follows the same business strategy for its cell phones that Internet banks use with their banking operations: reducing its operational costs through the absence of physical branches and local infrastructure and then using these saved costs to reduce prices and increase competitiveness. As a relatively new offering, one of the challenges facing the company is identifying and targeting prospective customers. Market research shows that the customers who are most likely to go to the Internet to fulfill their mobile communication needs tend to be well educated, wealthier than the average population, heavy Internet users, and already technically familiar and equipped with cell phones. Given this target population, it seems natural (and cost effective) to use the Internet as a key communication channel to advertise the offerings and launch a promotional campaign. BrainCell recently began to develop promotional...
Words: 4697 - Pages: 19
...Kudler Fine Foods Product Launch Kudler Fine Foods Product Launch Plan Introduction Kudler Fine Foods offers a variety of gourmet products including fine cheese, wines, and spirits. Kudler believes adding a premium gourmet chocolate line is beneficial to Kudler’s well-established theme; offering different types of chocolate, made with organic and nonorganic ingredients. This new product has an attractive price range for the customer’s demand. Kudler’s domestic and international expansion is highlighted in this product launch plan identifying the product description and positioning. It also provides information on targeting, market needs, and market potential and market growth. A domestic and international SWOT analysis is provided and market research indentifying the competition, the marketing objectives and strategies, pricing, marketing communication, and distribution strategies. For this launch plan, a budget and the marketing research strategy is also included. Product Description Chocolate is a luxurious treat. For many decades, it has been given as gifts to express love and affection for another person. Kudler enters the moderate market of fine gourmet chocolates. This new product is comprised of dark chocolate, milk chocolate, and white chocolates, assorted truffles and biscuits. The types of chocolate Kudler offers include: • Handmade chocolate: chocolates using spices, herbs, fruit flavors, coffees and tea flavorings including nuts and dried...
Words: 3507 - Pages: 15
...Case 1 ABB Electric Segmentation Group 7C Context ¡ ABB is a producer of electrical equipment. ¡ ABB established a new marketing strategy based on analytical techniques (MKIS)to improve its results. ¡ ABB management segmented its marketing into 4 categories using Choice Modeling : Loyal, Competitive, Switchable and Lost. ¡ ABB has been given a budget for a supplementary direct marketing campaign aimed at 20% of the companies in the region composed of 3 districts. Outline 1. Customer targeting with limited data 2. Choice-based model 3. Limits of the model and suggestions I. Customer targeting with limited data • Introduction to the market • Limited data targeting : no geographical distinction • Limited data targeting : customers targeted The Market ¡ Market size : $ 102 759 ¡ ABB’s share : $ 21 524 ¡ 4 mains actors in the market : ¡ ¡ ¡ ¡ ABB GE Westinghouse Edison Edison# 26%# Market'distribu-on' ABB# 21%# ¡ 88 companies ¡ Goal : Attract 20% of the customers (i.e. 18 companies) Wes-ngho use# 29%# GE# 24%# Limited data targeting – No geographical distinction ¡ The best targets seem to be district 2 (customers of Westinghouse and Edison) and district 3 (customers of GE) as they represent the biggest market share when combined. ¡ However, all districts present a high heterogeneity of their clients (from $226 to $10997 for the district 2). ¡ Objective : increase market share by targeting “big whales” i...
Words: 1399 - Pages: 6
...maintaining a great quality of product, Lumicore hopes to achieve the following; In the first year of Business gain 2% market share of the domestic paint market. Taking market share from traditional paint suppliers in the UK Launch of unique exquisite range in 2014. Create distribution network with key customers such as B & and home base. Sponsoring s sports team to increase brand awareness of the company. 1. Front cover 2. Executive Summer 3. Contents 4. - 5. Background 6. Pestel Analysis 7. Pestel Analysis 8. Market Segmentation 9. Market Segmentation 10. Main Customers and Competitors 11. Primary Data and Product Offering 12. Marketing communication and Logistical operations 13. MKIS, Market research and SWOT Analysis 14. Summary of recommendations 15. Financial projections and conclusion 16. Bibliography 17. Appendix Background In this report I will be discussing Brazilian Paint manufacturer Lumicore which is owned by parent company lumichech which is based in brazil. Lumicore paints manufactures a range of products these being, paints, pigments and coatings. The company is looking to open up operations in the...
Words: 4190 - Pages: 17
...PESTEL ANALYSIS FOR IRAN Despite political and economic ups and downs and uncertainties IRAN remains one of the Middle East top countries when it comes to the growth potential. With largest young population IRAN is considered one of the best export markets in the region. POLITICAL: Unique factor is that it is religious and Islamic. The political system of Islamic republic is based on 1979 constitution. Accordingly it is duty of Islamic government to furnish all citizens with equal and appropriate opportunities. The white revolution which is a step taken with a view to strengthening the foundation of the despotic regime and to maintain the economic links. The tax environment for foreign businesses is highly risky. The corporate tax rate has been lowered to a flat 25% from the previous maximum of about 60. The fiscal year starts on March 21 and ends on March 20 of other year. TYPES OF TAX 1 Income tax 2 Islamic taxes 3 Real estate taxes 4 Capital gain tax 5 Indirect taxes ECONOMICAL FACTORS: Inflation rate for IRAN is 13.50% for year 2010 while in 2009 it was 25.60%. It is transition economy with large public sector and estimated 50% of economy centrally planned. A unique feature is the large size of religious foundations whose combined budget makes up more than 30% of central government. Unemployment rate is 11.80%. According to official estimates some 3.5 million working age Iranians are currently unemployed. The jobless rate is high among women and youth of...
Words: 1487 - Pages: 6
...LCCI International Qualifications Certificate in Marketing Level 2 Extended Syllabus Effective for examinations to be held from Series 3, 2010 For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk INTRODUCTION Education Development International (EDI) is a leading international awarding body that was formed through the merger of the London Chamber of Commerce and Industry Examinations Board (LCCIEB) and a leading online assessment provider GOAL. EDI now delivers LCCI International Qualifications (LCCI IQ) through a network of over 5000 registered centres in more than 120 countries worldwide. Our range of business-related qualifications are trusted and valued by employers worldwide and recognised by universities and professional bodies. Certificate in Marketing Level 2 Aims The aims of this syllabus are to enable candidates to develop: the marketing concept the fundamental techniques applied to the marketing of products and services. Target Audience and Candidate Progression This qualification is designed to be of benefit to those who are: new to marketing as a business function in the marketing profession and responsible for undertaking marketing activities under supervision. wishing to take the first steps towards a recognised qualification wishing to acquire a foundation in marketing at a tactical level candidates of other business subjects who wish/need to gain a basic insight into the...
Words: 4460 - Pages: 18
