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Mkm Research

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Submitted By lykabartolo
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TARLAC STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
MARKETING MANAGEMENT

TO DETERMINE FACTORS WHICH INFLUENCED
FM STUDENTS
IN CHOOSING
MCDONALD’S MEAL

In Partial Fulfillment of the Subject Requirement
In
Marketing Research

Submitted by:
BARTOLO, LYKABETIZA M.
JAVIERTO, JEFFREY M.
MKM 2-3

Submitted to:
DR. ELIZABETH AMURAO

To determine factors which influenced 50 selected FM students in choosing McDonald’s Meal
BACKGROUND OF THE STUDY:
Ray Kroc started it all when he bought the franchise of a small burger joint owned by Dick and Mac McDonald, and opened his first restaurant in Des Plaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants, serving nearly 50 million people in over 119 countries everyday, making it the number one quick-service restaurant in the world.

George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country.

McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at value prices with excellent service. Well loved McDonald’s products like the Big Mac, Cheeseburger, World Famous French Fries, Egg Muffin, Apple Pie, Sundae and the Happy Meal, plus local favorites like Chicken McDo, Burger McDo and McSpaghetti are products of their passion to always give what their customers want. McDonald’s ensures high standards in all aspects of operations, promising our customers only the best meals in every restaurant at any time. Recently,

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