Free Essay

Mksp India

In:

Submitted By sahinsaha
Words 16634
Pages 67
Empowered lives.
Resilient nations.

POLICY PAPER
Empowering Women in Agriculture:
Closing the Gender Gap through
Mahila Kisan Sashaktikaran Pariyojana (MKSP)

POLICY PAPER

Empowering Women in Agriculture:
Closing the Gender Gap through
Mahila Kisan Sashaktikaran Pariyojana (MKSP)
ANANDI
www.anandi-india.org

Empowered lives.
Resilient nations.

CONTENTS
Acknowledgements................................................................................................................................................. 3
Executive Summary.................................................................................................................................................4
I. Introduction.......................................................................................................................................................... 8

1.1

1.2 Gender Gaps in Agriculture................................................................................................................ 10

Agriculture and Livelihoods................................................................................................................ 10

1.3 Positioning ‘Women’s Empowerment as a Transformative Process.....................................13

II. The Mahila Kisan Sashaktikaran Pariyojana (MKSP)........................................................................... 16

2.1 Opportunities and Challenges in Programme Design...............................................................17

2.2 Scale and Outreach of the Programme............................................................................................ 19

III. Gender Responsive Framework for Analysis of Good Practices.................................................. 20

3.1 Building Women’s Collective Strength............................................................................................21

3.2 Designing Spaces to Create Voice and Agency...........................................................................21

3.3 Acknowledging and validating knowledge and information of women farmers...........22

3.4 Enhancing women’s access, control, ownership to productive resource Rights ...........22

IV . Gender Transformative Practices in Livelihoods..................................................................................23

4.1 Collectivizing Women Farmers: Learnings from MKSP and MSSRF...................................23

4.1.1 Principles of Intersectionality and Multi-Dimensional Poverty ...................................23

4.1 2 Building Autonomous Women’s Organisations ............................................................... 24

4.2 Designing Spaces and Tools for Women’s Voice and Agency: Experiences

The Case of Indira Kranthi Patham...................................................................................................27

4.4 Enhancing Women’s Access, Control and Ownership to Productive

of Anandi and UN Women.................................................................................................................. 26

4.3 Using Women Farmers’ Knowledge to Formulate Programme Strategies:

Resource Rights: Following the Journey of Kudumbashree ............................................... 29

4.5 Women set the Agenda in the Tejaswani Rural Women’s Empowerment

Programme: Make Food Security a Priority ..................................................................................31

V. Lessons for Gender Equality Outcomes from the MKSP Review .................................................32

5.1 Social Mobilisation: Inclusion and Identity / Voice and Agency...........................................32

5.2 Women’s Access and Control over Productive Resources: Labour,

Land and Water.......................................................................................................................................33

5.4 Engendering Livelihoods.....................................................................................................................35

5.5 Partnerships for Scaling up................................................................................................................ 36

Annexure 1...........................................................................................................................................................37

2

5.3 Building Women Farmers’ Institutions........................................................................................... 34

Works Cited....................................................................................................................................................... 38

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

ACKNOWLEDGEMENT

Th

e principal authors of the paper are Sejal Dand, Jahnvi Andharia and Sita Mamidipudi from ANANDI
Gujarat and the paper was ably edited by Ms. Ajita Vidyarthi. We would like to thank ACCESS Development Services for the opportunity to put out our lessons learnt from our engagement with the MKSP, and Ms. Puja Gour for her excellent coordination. We thank
Ms. Subhalakshmi Nandi, Ms. Suhela
Khan and Ms. Ajita Vidyarthi from UN
Women for their constant support and critical inputs without which we would not have been able to undertake this short review. Mr. Alok De from NRLM provided valuable inputs and his interest in engendering MKSP has been a source of motivation for us to undertake this review. Dr. Jnanesh Jha from NRLM provided and compiled

data for the MKSP outreach used in the paper as well as other material which we donot fully use in this short time. The paper draws upon our field engagement with Jeevika and in particular we would like to thank Ms.
Archana Tiwari, Mr. Manoj Kumar and the block teams of Saraiyya, Wazirganj and Kurhani from Jeevika Bihar for their substantial field inputs. This policy paper relies on examining the program documents and documentation of select case studies of project implementation agencies of the MKSP.
It is a limited review of the programme from the framework of empowerment of women and we hope it offers some key learnings to the community of practice engaged with supporting the struggle for livelihoods with dignity for millions of women farmers in rural
India.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

3

EXECUTIVE SUMMARY

Th

e Mahila Kisan Sashaktikaran
Pariyojana
(MKSP) was launched as a sub component of the
National Rural Livelihood Mission
(NRLM) in 2011 with a focus on empowering women in agriculture by strengthening community institutions of poor women farmers to gain more control over the production processes and manage the support systems, enhance access to inputs and services from government and others.
Women represent more than 40% of the global labour force and 43% of the global agricultural labour force. The
NSSO (2009-10) shows that in India
79% of women continue to be engaged in agriculture and allied activities as against only 63% of men. Women’s reported participation in the labour force in rural areas of India decreased from 36.8% in 1993-94 to 27% in 200910 according to NSSO data. Today, the share of agricultural labour is larger than the share of cultivators, a trend observed for the first time in the past
40 years. Also, female wage rates are only 50-75% of male wage rates. 12% of all rural households in India are now female headed with small holdings.
It is not only the extent of women’s dependence on agriculture for livelihoods, but the nature of their engagement with farming that has also significantly changed. Micro

4

studies show that women are engaged in the majority of agricultural operations of work, including the production of major grains and millers, land preparation, seed selection, sowing, applying manure, fertilizer and pesticide, weeding, transplanting, threshing, winnowing and harvesting.
Women also take on almost all the primary processing, storage and cooking of food as subsistence farmers. Such subsistence farming produces one-half of the food grains and three-quarters of the pulses in rural India.
The gender gaps in literacy, health status and low levels of asset ownership of women in general and rural poor in particular are resultant outcomes of the deep-rooted discrimination that rural women face. The opportunities for decent work and wage employment are only expanding for a small section of women in the service sector, while the bulk of the women in the production sectors continue to be unpaid or in the unorganized sector without any social protection. The lack of basic infrastructure in rural areas for water and sanitation such as piped water supply and toilets, energy especially the lack of subsidized cooking fuel add to the tedious, time consuming and back breaking work of women.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

The context of MKSP is of deep distress in the agriculture sector marked by agricultural labour overtaking cultivators in the last census, persistent and pervasive food insecurity plaguing food producers, rapidly depleting share of agriculture in the GDP, farmers’ suicides and growing absence of men in the fields leading to the feminization of agriculture.
In this paper, the MKSP is reviewed from the lens of women’s empowerment for gender equality. Women’s empowerment has been conceptualized in different ways, but almost always at the root of the notion of empowerment is the idea of ‘power’. ‘Empowerment’ is understood as the transformation of unequal power relations, be it in gender, caste, class or any other axes of marginalisation, as well as in the distribution of and control over resources.
In the way that empowerment is understood, it is a process as much as it is an end, and it encompasses various dimensions of women’s lives, whether the economic, political or the social facets. The paper presents six case studies of which five are being implemented as part of the MKSP projects. These cases offer lessons in the four key dimensions of empowerment – building women’s collective strength, designing spaces to create voice and agency, acknowledging and validating knowledge and information of women farmers, enhancing women’s access, control, ownership to productive resources. In order to build collective strength, the case study of MSSRF Maharashtra highlights the means for identifying women farmers on the multiple dimensions of poverty. The case study of Jeevika Bihar’s ‘Procurement
Samitis’ highlights the need to provide opportunities for women to

engage with markets, take decisions regarding investments to be made for productive resources as a strategy to build autonomous women’s organizations. The case study of the
ANANDI-UN Women pilot highlights a strategy to design spaces and tools to enable critical reflection on gendered identities, division of labour and the composition of livelihood baskets.
In Andhra Pradesh, the strategy for agricultural extension employed by
Indira Kranthi Patham as a part of its community-managed sustainable agriculture (CMSA) programme acknowledges and validates the knowledge and information that women farmers have. The programme’s pedagogy privileges women’s local knowledge creation and transfer.
The case study of Kudumbashree in Kerala enhance women’s access, control and ownership to productive resources in key ways. In Kerala, the land-leasing programme initiated by
Kudumbashree leverages its existing multi-tier organizational structure to strengthen women’s voice and agency.
Using its collective strength to effect power relations within the community, women’s federations negotiate terms of land leasing through local selfgovernments with large landowners.
The Tejaswani programme in Dindori
Madhya Pradesh also reinforces women’s use, ownership and control over natural resources by promoting sustainable cultivation practices for millet, the traditional staple crop of the Baiga community. The success of all of these programmes has been in building and strengthening women’s federations and collective action around issues of livelihoods.
The lessons from the MKSP review for gender equality outcomes are organized around five themes: Social mobilization, women’s access and control over productive resources, building

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

5

women’s collective institutions, engendering livelihoods and partnerships for upscaling. MKSP is one of the first programmes of the government that recognizes the increasing feminization of agriculture and the role of women in farming.
It does not make formal ownership of land the basis for working with women farmers, by also reaching out to women who are from land-owning households, landless women, sharecroppers, collectives who are leasing land and women practicing livelihood allied to agriculture. Participation in the programme however is not adequate to bring recognition to women farmers.
Changing normative and institutional beliefs for the recognition of women farmers requires forums for critical reflection and collective action to challenge systemic patriarchies to make a dent on gender discrimatory beliefs and practices. Gender discrimination is lived and experienced in intersection with other social identities producing multiple vulnerabilities. The MKSP has successfully mobilized women in the program,and requires to build in measures that address other axes of marginalization to ensure protection of women’s rights to productive resources and bodily integrity.
The MKSP concerns itself with the household and not the woman farmer.
However, the household is not a neutral, cooperative unit – it is characterized by gendered decision making, control over women’s labour, incomes and sexuality, unequal distribution of assets and resources. Outcome measurement in terms of improvement of farm productivity or agricultural output, while important, are not necessarily measures of whether women have access, control or ownership over these incomes accrued due to program inputs 6

In order to effectively channelize women’s energies towards a transformative agenda, evidence from all the case studies points to the formation of women’s collectives as a successful strategy. The MKSP is also designed around creating and strengthening women’s farmer collectives. However, the program becomes prescriptive on the ground with its insistence of membership only through savings and creditbased SHGs, which cannot be assumed to be solidarity-based collectives. Women farmers need their own forums to discuss, reflect and act on their concerns. Since
NRLM and MKSP already have a well laid-out three-tier structure, these forums can easily be built in to these structures without compulsorily linking them to savings and credit groups. MKSP has an opportunity to upscale through partnerships with other large government programs such as Tejaswani, Mahila Samakhya and MAVIM which have built strong women’s collectives.
The MKSP has great potential to increase women’s use, control and ownership of resources, especially labour, land and water. Land-leasing initiative by collectives of women agricultural labour facilitated in
Kudumbashree is one strategy it could promote, while initiatives towards access to commons and water through convergence with other departments requires sustained facilitation The agricultural technologies promoted by the program such as low-cost sustainable agricultural programs such as CMSA or System of Rice Intensification (SRI) require strategies to address strategic gender needs to be built in to them. These prac-

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

tices, for instance, labour-intensive, and women do not have effective control over labour. The introduction and adoption of drudgery reduction tools developed for gender specific operations in agriculture envisaged in the program objectives require to be systematically integrated, monitored and documented. Creation of tools banks for women farmers proposed by PIA’s have the potential to be dovetailed into the program strategy as an essential component.
Women farmers’ livelihoods are a composite of their work for production, care work and access to entitlements in cash and kind, including social protection schemes. MKSP also needs to expand into identifying and demonstrating technologies in areas of forest produce, small ruminants, poultry, horticulture in which form

significant portion of large number of women’s livelihood baskets and contribute to nutrition security.
In conclusion, conceptually, empowerment has come to mean the transformation of unequal relations of power that determine the nature of the social structure, whether through gender, caste, class or any other axes of marginalization. Women are also challenging the multiple patriarchies they face, evolving their aspirations and exercising agency. Yet institutional mechanisms are slow to respond. In this regard, the MKSP is a welcome move in acknowledging and systematically investing in knowledge, technology, resources and agency of women farmers. The programme is in a privileged position to rise to occasion and make substantive equality its long-term goal.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

7

P. Sainath tells the story of Leelabai, a woman farmer from Yavatmal who he met during a visit to investigate agrarian distress led farmer suicides.
Her husband is a much celebrated farmer credited for record yields in cotton and soybean even in years of crop failures. But as Sainath discovers, it is not her husband but she who manages the thriving farm. Not only does she have excellent planning skills, growing food crops as well as cash crops, but over the years she has also managed to locate the best lands to acquire 40 acres. Sainath sums up,
“In a society where the man is always regarded the farmer and “head of the household,” the credit inevitably went (and still does) to Ashanna. As with women cultivators across most of India, Leelabai is seen as a “farmer’s wife” and not a farmer in her own right. Like anywhere else, women do the bulk of farming work here too, with little recognition of their massive contribution. Ashanna is a symbol of success in agriculture in these parts.
But Leelabai is the architect of that success. To his credit, he recognises it.
As for Leelabai, she is clear about it.”
Leelabai is an exception in more ways than one. She is aware about her

8

contribution, clearly identifies herself as a woman farmer, takes decisions on not only all agricultural operations but also on land purchases and sale. And this successful farmer also worries about the way forward for agriculture.
On
agriculture
Leelabai
says:
“Something has to happen. Farming cannot continue as it does now. These costs of cultivation, no one can bear.
We must have cheaper inputs. And we must get a better price for our cotton and soybean. If there is no change, we’ll all be lining up in the queue after
Namdeo Gandhewar.”
Sainath did not set out to meet her at the outset but she made herself be heard, not as a victim but as a leader who set course for the future of farming in the area. This story provides the raison d’etre for a scheme like the “Mahila Kisan Sashaktikaran
Pariyojana”. There are many more women farmers who require their voices to be heard, for only when women farmers are empowered does agriculture have any hope of being revived and rural livelihoods become sustainable. Women farmers need recognition- starting with the self but more importantly from the society and the state.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

I. INTRODUCTION

Th

e Mahila Kisan Sashakthikaran
Pariyojana (MKSP) programme of the Government of India under the National
Rural
Livelihoods
Mission, in which about 2 million rural women engaged in agriculture are being empowered through multiple interventions, marks a new beginning where women farmers are identified as primary stakeholders in heralding a national agricultural revival. MKSP aims to improve the status of women in agriculture and bridge the gender gap that still exists in the Indian agrarian world to bring about systemic change in the sector. The data available on evidence of the impact of the MKSP is limited. This policy paper relies on documentation and case studies of project implementation agencies of the MKSP, field interactions and interviews of relevant stakeholders of the programme. It is a review of the programme from the framework of empowerment of women, and offers key learnings from good practices and recommendations for the way forward.
The paper will try to look at evidence on whether MKSP has been successful in opening up women’s access to resources and services required to enhance agricultural productivity and confer other benefits in the women’s empowerment framework.
Through case studies of Indira Kranthi

Patham,
Kudumbashree,
MSSRF,
Jeevika Tejaswani and ANANDIUN Women which are all projects supported by the MKSP, the paper analyses good practices of MKSP for the empowerment of women farmers.
It discusses the positive lessons and points out the current gaps in the programme. The document also raises the question of whether more needs to be done in order to realize the goal of empowering women in agriculture within the context of wider emerging realities of women farmers in India.
The first section of the paper discusses the gender gaps in agriculture in India, the shifts in the approach towards women farmers and lays out the concept of empowerment. Within this context, the second section discusses the origins, scale and scope of the project. The third section analyses the good practices and key learnings emerging from projects of the MKSP through case studies from Andhra
Pradesh, Kerala, Madhya Pradesh,
Maharashtra and Bihar from the empowerment lens. The authors draw upon their unique position of active partners in the roll out of the
MKSP project which has provided an opportunity to interact with senior bureaucrats and officials at the national and state level and other stake holders to shape their observations. The final

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

9

section draws lessons from the good practices, critiques the design and strategies of the programme and makes recommendations for the way forward.

1.1 Agriculture and Livelihoods
833.5 million people or 68.8% of India’s population lives in its 6.4 lac villages as per the country’s 2011 Census. For the vast majority in India, 54.6% of total workers or 263 million people, agriculture continues to be the biggest source of livelihood. However, the
Census marks the extent of rural distress and crises in agriculture with a decrease in 8.6 million cultivators since 20011.
Today, the share of agricultural labour is larger than the share of cultivators, a trend observed for the first time in the past 40 years. This trend is pointer to both growing landlessness of farmers and also their extreme vulnerability.
NC
Saxena argues that
Indian
agriculture is in a serious crisis2. He finds three distinct features in the present agricultural scenario that distinguish it from the earlier ‘green-revolution’ phase – agricultural stagnation, change in policy from investments to subsidies and credit squeeze. The average growth in the Tenth Five Year Plan period in agriculture is 2.5% as opposed to the rest of the economy which had a growth rate of 7.6%. This fell even further in the
11th FYP period which saw a growth rate of 3.7% against the rest of the economy which had an 8% growth rate. Even the share of agriculture in the economy which was 23% in the 9th FYP period fell gradually to 14.1% in 2010-113. The share of the sector which supports the largest number of livelihoods in the country reflects the growing inequity in incomes between the farm and non-farm sector, between urban and rural India.

NC Saxena argues that any increase in agricultural GDP during the last seven years has been because of higher relative prices, not higher production.
He finds this trend true especially in the case of food grains, wherein food production increased only at 0.7% annually between 1996-2010 as against
3.5% in the 1980s. Saxena also argues that stagnant agricultural production has resulted in a slower increase of real agricultural wages from 4.68% during
1981-91 to 2.04% in 1991-99 to just 0.6% in 1999-2005 (Eswaran et al., 2009 in
Saxena 2012).
Another feature that distinguishes the two phases is the shift in policy since the 1990s, which has been to secure an increased production through subsidies on inputs such as power, water, fertilizer and by increasing the
MSP rather than through building new capital assets in irrigation, power and rural infrastructure. Saxena questions the equity, efficiency and sustainability of the current approach. “This has shifted the production base from lowcost regions to high-cost ones, causing an increase in the cost of production, regional imbalance and an increase in the burden of storage and transport of food grains.”

1.2 Gender Gaps in Agriculture
The effect of the crisis in agriculture on women’s livelihoods is significant.
Loss of viability of production, reduced public investment, decelerating and gendered wages, degradation of resources has specifically affected women who are responsible for household food security. Aruna Kanchi argues that women’s work related burdens are likely to get intensified because they are now responsible

http://www.downtoearth.org.in/content/farmers-have-decreased-farm-labourers-increased-censusreport dated May13,2013 accessed on 25 November, 2014. Economic Survey 2010-11 in Saxena 2012.
3
Planning Commission of India 2013
1

2

10

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

for ensuring household food security under adverse economic conditions with little or no rights, authority, access to or control over resources required for enhancing production and household income, and no authority over what they produce.
Women represent more than 40% of the global labour force and 43% of the global agricultural labour force.
This share varies from 20% in Latin
America, 50% in Eastern Asia and subSaharan Africa4. In India, as per the
NSSO (2009-10), 79% of rural women are engaged in agriculture and allied activities as against 63% men. 81% of women agriculture workers are from
Scheduled Castes, Scheduled Tribes and Other Backward Castes, and 83% are from landless, marginal or small farm households. Between 199394 and 2009-10, women’s reported participation in the labour force in rural areas of India has decreased from
36.8% to 27% (NSSO). However, the measure of labour force participation rate has been critiqued by feminist economists for not capturing the extent and nature of women’s work and it has been estimated that more than
50% of female agricultural workers are unpaid family workers5. The abysmally low labour force participation rate of 27% never the less speaks of the absence of rural women in the formal economy. Furthermore, female wage rates are only 50-75% of male wage rates and are “insufficient to overcome poverty6”. The Twelfth Five Year Plan highlights that 12% of all rural households are now female headed with small holdings, practicing agriculture for sustenance. The Agriculture Census of
India 2010-11 reports that the average

size of an operational holding is only
1.23 hectares, with farms less than
2 hectares comprising 85% of all holdings and 44.5% of the area. The bulk of these lands are rain fed and has suffered severe degradation over the years. In fact, only 30% of the total area under cultivation in India is irrigated. The Agricultural Census data clearly bears out the fact that
Indian agriculture is dominated by small and marginal farmers, majority of whom are women and largely engaged in subsistence farming for self- consumption. However, some of the farmers have to sell their produce immediately after harvest at low prices and buy the same products later at high prices. These farmers are also the ones who require the maximum investments to augment their meagre resources, but have the least access to irrigation, energy or financial services.
Another significant issue is that men’s role in farming, especially subsistence farming is decreasing at a rapid pace.
Able bodied men are choosing wage employment over subsistence farming.
They are migrating to urban and peri urban areas, leaving women to care for the family and the farms almost single handedly. Micro studies show that women are engaged in the majority of agricultural operations of work, including the production of major grains and millers, land preparation, seed selection, sowing, applying manure, fertilizer and pesticide, weeding, transplanting, threshing, winnowing and harvesting. Women also take on almost all the primary processing, storage and cooking of food. Such subsistence farming produces one-half of the food grains and three-quarters of the pulses in rural India7.

FAO 2011
Kanchi 2010
6
Planning Commission of India 2013
7
Dand 2010
4

5

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

11

Women’s
Access
to
Resources
and Assets: The State of Food and
Agriculture 2010-11 argues that there is a productivity gap between men and women farmers and attributes this to the gender gap in access to productive resources and assets. The
FAO notes, “Closing the gender gap in agriculture would generate significant gains for the agriculture sector and for society. If women had the same access to productive resources as men, they could increase yields on their farms by 20%-30%. This could raise total agricultural output in developing countries by 2.5-4%. These potential productivity gains are just the first round of social benefits that would come from closing the gender gap. When women control additional income, they spend more of it than men do on food, health, clothing and education for their children. This has positive implications for immediate wellbeing as well as long-run human capital formation and economic growth.” For women, access to productive assets usually comes through membership within the household.
Many feminist economists demonstrate that household wellbeing may not necessarily translate into individual wellbeing. Articles 15 and 16 of
CEDAW must be read in this context
- “Recognise women’s rights to own, inherit and administer property in their own names;” “Provide equal rights for both spouses in respect to ownership, acquisition, management, administration.8” For individuals and within households, ownership of, access to and control over productive assets determines their wellbeing.
“In its productive capacity, an asset generates income and facilitates

access to capital and credit. It also strengthens a household’s capacity to cope with and respond to shocks by enhancing its ability to diversify income and ease liquid constraints. While there is widespread agreement that women’s asset ownership is important from a gender equity perspective, till date little data has been available on their access, ownership and control of assets.” It is also argued that the ownership of assets corresponds to lower incidence of domestic violence9 and higher mobility of women10.
The Karnataka Household Assets
Survey
collects individual-level sex-disaggregated data on asset ownership. The survey itself shows the obvious – that men own and control a significant portion of productive assets in the country. However, the study also shows how individuals acquire assets and the nature and extent of the asset gap. The study looks at various physical and financial assets including household consumer durables, jewelry, livestock, principal residence, building and other construction, agricultural land, vehicles, televisions and call phone. The study finds, “Women are least likely to own their residence and agricultural land and most likely to own jewellery, livestock, agricultural tools and certain consumer durables.
In general, women do not own assets by themselves; they co-own assets with some or all household members.
Jewellery is the only asset that they own individually and which shows a reverse gender gap. Since jewellery is often pawned or sold during economic crises, it leaves women assetless and more vulnerable even as it provides a coping strategy for households11.”
Prevalent gender gaps are resultant

UN 1980. Panda and Agarwal 2007 Swaminathan, H, JY. S., Lahoti, R 2011
11
ibid
8

9

10

12

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

outcomes of the deep-rooted discrimination that rural women face. Be it the higher mortality rates of girls and women, lower primary and secondary school enrollment rates for girls, unequal access to economic opportunities, less decision making or control over resources within households12, women face discrimination in all stages of their lives. In India, women account for
48.46% of the country according to the
2011 Census. The literacy rate among females aged 6 and above increased from 65% in 2001 to 74% in 2011 but it is still 15 points less than for men.
While there has been a gain in the sex ratio from 933 to 940 from 2001 to 2011, child sex ratio has fallen by
13 points from 927 to 913 females for every 1000 males. The gap between male and female infant mortality rate is stark with 49 for girls as compared to
46 for boys. The under-five mortality rate for girls in India is also very high at
64 per 1,000 live births as compared to 55 per 1,000 live births for boys13.
The World Development Report 2012 notes, “Gender gaps persist where girls and women face other disadvantages.
For poor women in poor places, sizeable gender gaps remain. And these disparities are even larger when poverty combines with other forms of exclusion, such as remoteness, ethnicity and disability.”
The lack of basic infrastructure in rural areas for water and sanitation such as piped water supply and toilets, energy especially the lack of subsidized cooking fuel add to the tedious, time consuming and back breaking work of women. The extensive use of woodfuel or biomass used in the cooking has short and longer term impacts on women’s health.

The absence of social protection schemes like universal food security, maternity benefit and pensions, increased privatization of health services and education is linked to gender roles and in most cases the burden is largely borne by woman in terms of her rest and care.
These gender disparities also have consequences on the mobility and bodily integrity of women. The National
Crime Records Bureau shows that the total number of reported crimes against women increased by 29.6% between 2006 and 2010. The NFHS
3 also reported that 1 out of every 3 women between the ages of 15 and 49 has experienced physical violence, and
1 out of 10, sexual violence. The median age of marriage for women according to the same survey is between 16.5 and 18.3 years. It is in this context that one must see the more than 90% of women in the country who continue to struggle in the informal, unorganized sector with no legislative safeguards14.

1.3 Positioning ‘Women’s Empowerment as a Transformative Process
In this paper, the MKSP will be reviewed from the lens of women’s empowerment for gender equality outcomes. Women’s empowerment has been conceptualized in different ways, but almost always at the root of the notion of empowerment is the idea of ‘power’.
From a gender equality perspective,
Srilatha Batliwala’s definition of empowerment15 suggests a process of transforming the relations of power between individuals and social groups, shifting social power in three critical

The World Bank 2012 Planning Commission of India 2013
14
Saxena 2012
15
Batliwala 1993
12

13

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

13

ways:


By challenging the ideologies that justify social inequality (such as gender or caste)



By changing prevailing patterns of access to and control over economic, natural and intellectual resources •

By transforming the institutions and structures that reinforce and sustain existing power structures
(such as the family, state, market, education, and media).

She argues that ideological and institutional changes are critical to sustaining empowerment and real social transformation. Transformation therefore is at the core of the understanding of empowerment.
Several women’s movement scholars and activists identify ‘empowerment’ as a transformative process that challenges not only patriarchy but also the structures of class, race, and ethnicity, which determine the condition of women and men in society. In the Indian context, it is regarded as challenging caste and religion too (Batliwala, 1993; Kabeer,
1994).
Kabeer (1994)16 places her analysis of empowerment more specifically within gender analysis, asserting its central place in any efforts to achieve gender equity. She defines empowerment as ‘the expansion in people’s ability to make strategic life choices in a context where this ability was previously denied to them’
(Kabeer, 2001)17. She conceptualises empowerment in terms of changes in three inter-related domains: resources,

which form the conditions under which choices are made, agency or the ability to define one’s goals and act on them, and achievements, which are the outcomes of choices. Change in each of these dimensions contributes to, and is strengthened by, changes in the others. Jo Rowlands (1997) draws on
Foucault’s notion of power and further argues that ‘empowerment is more than participation in decision-making; it must also include the processes that lead people to perceive themselves as able and entitled to make decisions’18.
Carr, Chen and Jhabvala19 aver that in the South Asian context, women’s empowerment cannot be achieved without organising. Within feminist spaces, the role of women’s collectives, feminist leadership and movementbuilding in the context of rights and empowerment emerged from the birth of global women’s organisations like Development Alternatives with
Women for a New Era (DAWN)20 and
Association for Women’s Rights in
Development (AWID)21 in the early
1980s. These institutions emerged in the backdrop of the UN international conferences and UN Decade for the
Advancement of Women. Both DAWN and AWID were platforms of feminist activists, researchers and practitioners who highlighted the role of organising women in collectives, and building collective bargaining power by lateral sharing and networking, in the face of the macroeconomic onslaught of food and fuel crises, financial liberalisation and environmental destabilisation, which severely impacted women, their work and their wellbeing. Collectives or ‘women’s solidarity groups’ were considered as pillars of empowerment.
Sejal Dand (2003) views empowerment

Kabeer 1996
Kabeer 2001
18
Rowlands 1997
19
Carr, Chen and Jhabvala 1999
20
www.dawnnet.org
21
www.awid.org
16
17

14

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

as “...a broad-based and multidimensional process which takes place on different levels. The starting point of this process is to create time and space for women to reflect on their reality...This process gains legitimacy and meaning particularly in collective action which increases women’s strength…. A learning environment must be created which provides a broader vision and supports women to really decide on their own path of development and their own struggles.
The strength of collective action grows from the local to the global by creating forums to enable networking between groups”. In recent years, in a review of contemporary definitions of ‘empowerment’, Harris (2007) says that in the World Bank Sourcebook on Empowerment (Narayan, 2002), empowerment is defined as the
‘expansion of assets and capabilities of poor people to participate in, negotiate with, influence, control and hold accountable institutions that affect their lives’. According to
Harris (2007)22, there are therefore four key elements in this definition – access to information, inclusion and participation, accountability, and local organisational capacity.
The World Development Report however, again draws (2012)23, attention to the ‘intrinsic value of gender equality’. According to Razavi
(2011)24, not only the ‘agency/voice’ of individual women ‘bargaining’ with

men within households (although this is central to the conceptual framing of the report), but women’s engagement in collective action and associations, and the role of women’s movements and feminist groups in moving the agenda forward, complemented by the positive contribution of international human rights instruments such as the Convention on the Elimination of all forms of Discrimination against
Women 197925 (CEDAW)26 are critical to the conceptual framework.
In summary, we conclude that the essence in the understanding of ‘empowerment’ has been transformation of unequal power relations, be it in gender, caste, class or any other axes of marginalisation, as well as in the distribution of and control over resources. In the way that empowerment is understood, it is a process as much as it is an end, and it encompasses various dimensions of women’s lives, whether the economic, political or the social facets. Critical to this journey of empowerment is the value accorded to women’s voice, agency and agenda-setting power. Further, almost all conceptualisations of empowerment envisage transformations in individuals, in collectives as well as in institutions, whether in formal or in informal domains. While empowerment is about the process of transformation, it is also about the achievement of gender equality, and the transformation of power relations.

Hariss 2007 World Bank (2012)
24
Razavi, Shahra (2011)
25
www.un.org/womenwatch/daw/cedaw
26
CEDAW highlights the importance of indicators of equality not only as policies, law or institutions that have been created to give opportunities to women, but in what all these laws and policies have achieved in terms of gender equality.
22
23

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

15

II. THE MAHILA KISAN
SASHAKTIKARAN
PARIYOJANA (MKSP)

Th

e context of MKSP, as described above, is one of deep distress in the agriculture sector, marked by increasing numbers of agricultural labourers and dwindling numbers of cultivators, persistent and pervasive food insecurity plaguing our food producers- farmers, rapidly depleting share of agriculture in the GDP, growing farmer suicides and a steady shift of rural men from farm to other activities leading to a feminization of agriculture. It was in response to the acute distress of the “suicide widows” of Maharashtra, who would be left with debt ridden households, get dispossessed of their lands, disowned by their marital families and forced into waged labour, that Dr. M S Swaminathan, Chair of the
Farmers Commission, suggested the need for intervention with the women farmers. The need for a national programme for the empowerment of women farmers, especially single women was proposed by Dr. M S

Swaminathan during his tenure in the Rajya Sabha27. The Mahila Kisan
Shashaktikarn Pariyojana was later announced with a start- up fund of
100 crores by then Finance Minister,
Mr. Pranab Mukherjee in his budget speech in 2010-11.
Dr. Swaminathan also tabled the
‘Women Farmers Entitlement Bill
(2011) in the Rajya Sabha. The Bill was particularly significant for expanding on the definition of farmers28, by reflecting on the special activities undertaken by women in agriculture, and providing recognition to women as farmers. In India, the word farmer, being highly gendered, has historically been seen to represent the land owner and “male” farmer. The word is not only an occupational category but a social category encompassing class, caste and sex. The definition in the Bill
(2011) highlighted that (a) “agriculture means and includes, all activities related to cultivation of
crops, animal husbandary, poultry, livestock rearing,

Personal email correspondence with Dr Mina Swaminathan, MSSRF, 3rdDecember, 2014. The proposals made in the Rajya Sabha were based on experiences of the MS Swaminathan Research Foundation’s programme on organizing women farmers into collectives that would be based on solidarity, resist gender discrimination and prevent further violence on women as well as find ways to make agriculture more cost effective. 28 http://kractivist.wordpress.com/2012/06/20/the-women-farmers-entitlements-bill-2011/ downloaded on
27 November, 2014
27

16

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

apiculture, gardening, fishing,
aquaculture, sericulture, vermiculture, horticulture, floriculture, agro-forestry, or any
 other farming activity carried out through self-employment, tenurial cultivation, share-cropping, or other types of cultivation including shifting cultivation, collection, use and sale of minor or non-timber forest produce by virtue of ownership rights or usufructory rights;

(b) “agricultural activity” means any activity related to agriculture;

(c) “farmer” means any person who is, individually or jointly with any other person
(i) engaged in agriculture directly or through the supervision of others; or
(ii) contributes to conservation or preservation of agriculture related varieties or seeds or breeds of farm animals; or

(iii) contributes through traditional knowledge to any type of innovation,
conservation or to propagation of new agricultural varieties or to agricultural
cultivation methods or practices or to the practice of crop-livestock integrated
farming system; or
(iv) promotes agro-processing, and value-addition to primary products. The National Policy for Farmers
(2007)29 had also expanded the definition of farmers by encompassing all activities related to agriculture and allied sectors, thereby opening a window for women to be rightfully recognized as farmers.

2.1 Opportunities and
Challenges in Programme
Design
MKSP was launched as a sub component of the National Rural
Livelihood Mission (NRLM) in 2011 with a focus on empowering women

in agriculture by strengthening community institutions of poor women farmers to gain more control over the production processes and manage the support systems, enhance access to inputs and services from government and others.
The outcomes of MKSP aim at improved food and nutrition security of women and their families, increased incomes with sustainable agriculture practices to improve the quality of assets, access to productive resources such as land, credit, information, reduced drudgery of women farmers through use of gender friendly tools, and improved visibility of women farmers in the region by strengthening their institutions and supporting entrepreneurship. The basic objectives translated through various guidelines of MKSP are to30
(1) Create sustainable livelihood institutions of women around agriculture and allied activities;
(2) Create sector-specific geographyspecific sustainable package of practices; (3) Create a wide pool of community resource persons for scaling up livelihood interventions in the entire country;
(4) Promoting and enhancing food and nutritional security at Household and Community level;
(5) Sustainable increase in income from primary sector livelihoods
(Rs. 30,000 to 50,000 per annum);

The National Policy for Farmers (2007) defined a farmer as “a person actively engaged in the economic and/or livelihood activity of growing crops and producing other primary agricultural commodities and will include all agricultural operational holders, cultivators, agricultural labourers, sharecroppers, tenants, poultry and livestock rearers, fishers, beekeepers, gardeners, pastoralists, non-corporate planters and planting labourers, as well as persons engaged in various farming related occupations such as sericulture, vermiculture, and agro-forestry. The term will also include tribal families /persons engaged in shifting cultivation and in the collection, use and sale of minor and non-timber forest produce.”
30
Presentation provided by NMMUon 10th November,2014 New Delhi
29

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

17

(6) Drudgery reduction for women farmers; (7) Poorest of poor focus–specific initiatives for the PoP-landless, small and marginal farmers as project participants; (8) To enable women to have better access to inputs and services of the government and other agencies;
The MKSP marks a departure from agriculture programmes of the past where the focus was production centered instead of being farmer centered. The MKSP seeks food and nutrition security at a household level through improvement in women’s control over production processes and resources. It is also a programme that moves beyond providing information to women to creating institutions for women farmers for investments in livelihood activities and enhancing their assets. The funds earmarked in the programme are therefore to create the human and social capital, while physical, natural and financial capital will be made available through convergence with other programmes such as Mahatma Gandhi National
Rural Employment Guarantee Scheme,
Rashtriya Krishi Vikas Yojana, National
Food Security Mission, Agriculture
Technology Management Agency, etc.
Despite
being forward looking compared to most past government policies on agriculture, the MKSP suffers from numerous conceptual and operational challenges. Achieving convergence with other programmes and other ministries is one of the most prominent challenges of MKSP, especially with the absence of a clearly

31

18

spelt out strategy for convergence of services in the programme. On the ground, MKSP relies on the Programme
Implementing Agencies (PIAs) to drive its convergence agenda.
Furthermore, there is an implicit assumption in the programme that women’s collectives/institutions, formed under the NRLM programme, will be the vehicle to address the underlying causes of and forms of gender discrimination that prevent women from gaining control over production resources. The NRLM strategy for social mobilization31 is spelt out in the mission document as “universal mobilization of poor households into affinity-based thrift and credit groups of women.
Organizing all poor households would allow formation of aggregate institutions of the poor that will provide them with voice, space and resources.” The roots of the Self Help
Groups lie in the work done by the early women’s unions in India such as
SEWA and Working Women’s Forum to set up financial services for women through the process of Self Help based on principles of building women’s solidarity groups. Thrift and credit was a small part of the work of these solidarity groups as they continued to organize women workers from the unorganized sector for the recognition of their work and rights. By the turn of the century however the micro credit movement gained strength and soon enough the Self Help Groups only performed minimalist microfinance.
The investments in the empowerment approach remained only in name, and micro credit started being touted as a quick route to end poverty.

http://www.aajeevika.gov.in/nrlm/Briefing%20book%20V%202-%20for%20print.pdf
November, 2014

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

accessed

on

30

NRLM and MKSP do not explicitly state the goal of women’s empowerment for gender equality, nor do they carry any gender analysis in their strategy unlike say the education for women’s equality programme. It was only in some of the civil society organizations linked to women’s movements and a few state programmes such as Mahila Samakhya,
Tejaswini, Kudumbashree, and IKP/
SERP that substantial investments were made in building women’s solidarity for gender equality in the Self Help
Groups/ Sanghas/ Sanghatans.
Another important gap in MKSP is that it rests on the assumption that a lack of knowledge of agriculture technologies among owners of resource poor lands and households is primarily responsible for their inability to reduce costs of investments. The programme thus relies heavily on providing women with information, demonstration, proof of concepts (farmer field schools), for adoption of these technologies at the household level. There is a stark absence of thought in the current strategy regarding how women would negotiate the adoption of these technologies within the household as also on the time and labour cost of these technologies.

2.2 Scale and Outreach of the
Programme
In 2013-14 the central share for the total funds for MKSP has gone up to
548.78 crores. Its present coverage is in 14 states, 117 districts, 983 blocks and
17,000 villages, with 57 PIAs. Under the programme, the total number of proposals approved from 2011 to
2014 is 65. Figures 1 and 2 provide a detailed description of the number of PIAs across the states where the programme is operations and the corresponding state-wise budget.
Project summaries of all projects till date are placed in Annexure 1.
MKSP’s
investments are largely concentrated in Andhra Pradesh and
Kerala. In AP, 39.6% of the central share of MKSP is allocated to the state where 22 Zilla Samakhyas of the Indira
Kranthi Patham are implementing a project to promote communitymanaged sustainable agriculture and create a pool of Community Resource
Persons (CRPs) and agricultural extension workers. In comparison,
Jharkhand with 8 PIAs and an outreach of 7 districts has an investment of
.02% of the budget, and Odisha with
10 PIAs in 8 districts has an investment of 5.8% of the budget. This extensive concentration in a few projects misses the opportunity to identify women’s local technologies and nurture local women leaders and best practitioners.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

19

III. GENDER RESPONSIVE
FRAMEWORK FOR ANALYSIS
OF GOOD PRACTICES

In

this section we present cases where women farmers have been involved in different programmes across the states. These cases show evidence of the empowerment elements of MKSP as stated in the policy documents and offer early evidence to the potential they hold in different aspects of the empowerment strategies. Empowerment is understood as a transformative process and not just as a programme goal and the emphasis therefore is on substantive equality and not just
Figure 1: Statewise Distribution of PIAs under MKSP

20

2

Odisha

Himachal Pradesh

Jharkhand

Maharashtra

Madhya Pradesh

1 1 1
Gujarat

1

250

Assam

2

Rajasthan

Kerala

Karnataka

2

350
300

Chhatisgarh

2

Bihar

AP

2 2

3

west bengal

3

8

Figure 2: Statewise Budget (in INR Crore) of MKSP

200
150
100

50

0

AP
Bihar
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Rajasthan west bengal
Jharkhand
Chhatisgarh
Odisha
Assam
Gujarat
Himachal Pradesh

9

formal equality. This is in keeping with the principle of substantive equality as elaborated in the Convention to
Eliminate All Forms of Discrimination
Against Women (CEDAW) (1979), which recognizes that women are in an unequal position and need to be treated differently from men so as to overcome structural and systematic discrimination, strategies should be aimed at ensuring not only equal opportunities for women but moreover equal outcomes.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

In other words, securing women farmers’ right to livelihoods implies that women will be in a position to achieve their livelihood potential only when they enjoy security and freedom from violence, and have enhanced capabilities to exercise their choices with dignity. Towards this end, there ought to be recognition of the fact that on the one hand, women remain in an unequal position within their household, where they need to mediate and negotiate for their rights and entitlements, and on the other hand, there are pervasive structural factors that perpetuate gender discrimination, such as caste, class, asset gaps, market and trade factors and other institutional biases.
In addition, it is important to consider that some groups of women have traditionally suffered extreme gender inequalities perpetuated historically over generations32.
Of the six cases that are presented here five are being implemented as part of the MKSP projects. One case of the Tejaswini project from Madhya
Pradesh has been presented as it is a large state programme and offers lessons on the relationship between women farmers and food security. All cases offer lessons in the following four key areas of empowerment.

3.1 Building Women’s Collective Strength
All women’s empowerment theories promote collective action which requires creation of membership based organizations which will promote democracy, transparency, participatory decision making especially among the marginalised and vulnerable women.

Mobilising the most vulnerable such as landless, farm labour can be challenging as the women from these categories often also face time poverty over and above the income and resource poverty. Extra efforts need to be made to reach out to these women and develop mechanisms that are appropriate for them.
The MSSRF case study brings out the significance of targeting women who are landless, wage workers, from socially excluded communities.
Building
autonomous women’s organizations that can deal with state institutions, markets builds strength and lends itself to empowering outcomes. The Jeevika - Bihar Rural
Livelihood Programme presents how women have created mechanisms to access the markets and created checks and balances to avoid vested interests.

3.2
Designing Spaces to
Create Voice and Agency
Forming collectives have an intrinsic value for women and not just an instrumental value from a programme efficiency point of view. Spaces where women can share and support one another are important for them to express themselves, create ‘voice’, and define their priorities. This requires enabling the tools that will allow for critical analysis of their reality and where required taking up of action.
These actions lead to an increase in self-esteem and awareness, decision making, participation in institutions and collective action. The case of
ANANDI- UN Women project presents possibilities of how participatory action earning tools can trigger critical thinking and action.

Subhalakshmi Nandi (2014). Women Farmers and Gender Disparities: The Long Journey for Identity
Citizenship and Entitlements. Empowerment of Rural Women in Developing Countries. Concept Publishing
Company, New Delhi )

32

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

21

3.3 Acknowledging and validating knowledge and information of women farmers Gendered stereotypes about women incapable of intelligence often lead to patronizing attitudes and a denial of what the women know and what they want. Programme interventions must make an effort to listen to women and base their strategies on women’s needs. It is important for programmes to ensure that women’s access to technologies is not coupled with an increase in their drudgery. Investment in research and technologies must be in tasks that women most commonly do. Furthermore, the evidence on impact of introduction of technologies has been mixed – with men taking over tasks once mechanization is introduced, including sharing of tasks by men if mechanization brings with it elements of prestige and ease.
The case of Indira Kranthi Patham highlights how community women have led the transfer of knowledge as extension workers.

22

3.4 Enhancing women’s access, control, ownership to productive resource
Rights
From the women’s livelihood rights point of view one of the key aspects is that women have access and control over productive resources.
Women are most often engaged in laborious tasks that are invisible and underpaid. Gendered division of labour and notions of power have created a situation in almost all the natural resource management systems such that all critical assets are in the name of men. Ensuring that assets like land, equipment, water sources, animals are in the name of women puts formal decision making in their hands. Without essentializing, it may be added that women do tend to prioritise food security and sustainable livelihood options when given a real choice. Options such as collective land ownership, land leasing should therefore be promoted. The case of Kudumbashree is an example of how state policies have enabled resource rights for women and the
Tejaswini example of Madhya Pradesh demonstrates how women farmers chose to improve food security by continuing to grow the traditional nutritious millets despite learning modern ways of agriculture.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

IV GENDER TRANSFORMATIVE
PRACTICES IN LIVELIHOODS
4.1 Collectivizing Women
Farmers: Learnings from
MKSP and MSSRF

Th

is section has two dimensions: identification of marginalized women farmers for collective mobilization and maintenance of women’s autonomy for decision making regarding their own paths of development 4.1.1 Principles of Intersectionality and Multi-Dimensional Poverty33

The Mahila Kisan Sashaktikaran
Pariyojana initiated by MS Swaminathan
Research Foundation (MSSRF) in the year 2007 in the Vidarbha region of
Maharashtra
specifically targeted villages with recorded instances of farmer suicides. In every group that was formed in such villages, at least one member was the widow of a male farmer who had committed suicide.
The majority of its members today are from the most marginalized and vulnerable sections of the community.
The programme has 3,265 women members across 215 farmers’ groups

in 60 villages of Wardha and Yavatmal districts. Of these, 15% are single or widowed women, 55% are from
Scheduled Castes or Scheduled Tribes.
62% of women farmers in the groups are small and marginal farmers with landholdings of less than 5 acres, and
13% are landless.
Embedded in these dimensions are high levels of marginalization and vulnerabilities. By specifically reaching out to these categories of women the programme acknowledges that women farmers would need support to overcome several barriers.
Within
the women farmers’ programme, the organization mainly focuses on building institutions at the grassroots, promoting sustainable agriculture practices and enabling household food security. It facilitates the formation and management of women’s farmer’s groups and federations, builds skills and capacities of women and groups to engage with officials at different levels, effects linkages with line departments and creates awareness on different socio-

This section is based on ‘Breaking Ground: Initiative towards Empowering Women Farmers’ by R
Rukmani, KishorJagtap and Sonali Phate, a case study submitted to ACCESS Development Services for the SitaramRao Livelihoods Competition, 2014 and R, Rukmani. “Reflections of Women Farmers:
Programme for the Empowerment of Women Farmers.” MS Swaminathan Research Foundation, 2014.

33

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

23

political issues and rights including local self-governance. It also focuses on sustainable agricultural production, through practices like soil and water conservation, land preparation, seed management, Integrated
Nutrient
Management,
Integrated
Pest Management, harvesting and post- harvest handling of produce.
This is especially significant in the
Vidarbha region which predominantly grows cash crop in poor agronomic conditions. learning amongst women, through initiatives like community feasts or
‘vanbojan’. These events allow women identified as ‘best practitioners’ to share their experience and knowledge, and for other women farmers to observe in detail the agricultural practices of such women. Also, larger gatherings of women farmers ‘Mahila
Melawas’ are organized at the district level once or twice a year for women across the district to learn from each other and share their experiences.

The key learning for MKSP (within NRLM) is in the targeting of women farmers that the MSSRF consciously takes on.
MSSRF’s MKSP is a membership-based organization where women farmers organized into village level groups called ‘Jagrit Mahila Shetkari Samitis’.
The organization defines the criteria of membership thus:

4.1.2 Building Autonomous Women’s
Organisations35

“Membership into a women farmers’ group in a village requires that she should be a resident of the same village and should be actively engaged in farming, with or without ownership of land holdings. In addition to these basic requirements, the criteria for membership in groups ensure that farmers from the most marginalised sections of the society are included.
Single women (in particular, the wives of farmers who had committed suicide), the small and marginal farmers, the landless and women from the most deprived castes, become members of women farmers’ groups in MKSP.34”
In this context, the MSSRF focuses on addressing the self-development of each farmer within the empowerment framework and also facilitates access to entitlements from the government.
They also create forums for lateral

The implementation of MKSP by
Bihar’s BRLP-Jeevika has brought notable changes in the lives of women farmers. Detailed focused group discussions and personal interviews with members of the Sakhi and
Suraj Village Organisations (VO)36 in
Wazirganj Block of Gaya District, Bihar revealed that the programme has given opportunities to rural women to break many a barriers, learn numerous new skills and perform new tasks. Of particular significance among the many achievements of MKSP in Bihar is enabling women farmers to procure seeds and food grains, and engage with market structures through dedicated committees. Every VO has a ‘procurement committee’ (kharidari committee) with nominated members who are responsible for bringing samples from the market, bargaining and negotiating for the best rates and making purchases on behalf of other members prior to distribution.
This is accompanied by training of all members on seed technology, market prices and plantation techniques by
Village Resource Persons (VRPs),

ibid
This case study is written by Ajita Vidyarthi, UN Women based on her field interactions with Jeevika Bihar at Wazirganj block, Gaya district.
36
Sakhi VO has 11 SHGs with 10-12 members each. It was started in the year 2011.Suraj VO has 18 SHGs with
10-12 members each and has been running since 2009.
34
35

24

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

who then use this knowledge to make informed decisions about their purchases. It is evident that the objective behind training women farmers in procurement is not restricted to enhancing their market knowledge alone, but is oriented towards transforming gender as well as social relations in the village society. For example, majority of the procurement committee members had no prior experience in procuring directly from the market. Sita Devi of
Sakhi VO puts it succinctly when she asserts that “Hum aage badhenge to humara bhi maan badhega” (When I advance in skills and knowledge, my respect too will increase). She explains that “at first, my husband did not like the idea of my going to the market.
He would ask whether I thought he was failing in his duty and tasks. But
I believed that if I learned new skills and shouldered responsibility equally then I too would be respected. Now, thanks to the government programme,
I am confident about seed technology and often guide my husband regarding what to purchase.”

“My husband always seeks my advice and permission before working on our fields. He recognises me as a partner and a farmer of equal, if not more merit. It is through interactions and discussions that we have learnt so much. The more we get exposed, the more we will learn and progress.
Marketing and transacting in the VO is only one among the numerous things that we now believe ourselves capable of achieving.”- Meena Devi, VRP.

Benefits from the procurement committee, as expressed by respondents, ranged from monetary savings to convenience in purchases.
This was also expressed as true for older members of the VO who would otherwise find it difficult to complete market transactions. Members also referred to new found confidence in being able to make purchases and negotiate in the market, skills that they had only recently learnt.

“I am old and live alone with my aged husband. Purchasing from the village money lender or even from the market earlier used to be very cumbersome for us. Now, with the committee, we have to only make our requirements known and we get the grains on our doorstep. This is a boon for older people. Moreover, all payments have to be made only once in three months. We are not expected to pay immediately as used to be the case earlier.” – Parmila Devi

“My whole world (“sansaar”) changed after membership into the VO. My crop yields and family income have increased. But most importantly, my importance in the family has increased.”-Bindu Devi

The process: Procurement as envisaged under the programme involves three stages (discussion and noting of requirements, purchase of goods and their distribution) and comprises the participation of other committees such as the inspection committee and

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

25

post holders such as the VRPs. The process involves participation and cross checks to allow for women to play different roles.

4.2
Designing Spaces and
Tools for Women’s Voice and Agency: Experiences of ANANDI and UN Women
ANANDI (Area Networking and
Development
Initiatives), an organization based in Gujarat, India, has been in a partnership with UN Women
South Asia and the Ministry of Rural
Development, Government of India.
Through this partnership, UN Women and ANANDI have been seeking to strengthen gender perspectives in the National Rural Livelihoods
Mission (NRLM) and to gear the NRLM towards gender equality and women’s empowerment. Within the present SHG model adopted by the NRLM and MKSP, women’s collectives are increasingly becoming activity focused around livelihoods. These groups give women a space to acquire information, give women management experience and create visibility at the community level.
The process of empowerment through collectivization, however, also requires systematic and critical reflection facilitated by skilled animators. Through the pilots in the two states of Bihar and Madhya Pradesh, the State Rural
Livelihoods Missions are implementing a Gender and Livelihoods Training
Module developed by ANANDI and
UN Women based on the Participatory
Action Learning Systems (PALS) methodology has been developed.
PALS aims to empower people, particularly the very poor, as individuals and communities to collect, analyse and use information to improve and gain more control over their lives. It is a continually evolving

26

methodology based on diagram tools and participatory processes.
Four training modules have so far been disseminated to women in SHG groups and Village Organizations in the pilot districts. These modules specifically address women’s identity, social construction of gender, gender discrimination, entitlements and social protection. These training sessions are examples of guided facilitation where space for dialogue and lateral learning is created within the MKSP. Women evolve their own agendas and action points through these modules which also fosters the emergence of women leaders. What these women share in a training programme and meetings there after reflect upon their gendered realities. Certainly women are showing strength and confidence in discussing these issues when spaces are designed for them the share rather than giving messages and content which have been designed to educate them.
For MKSP-NRLM, addressing gender gaps in access to entitlements is a priority agenda. In the training module on entitlements and social protection, women shared their experiences of accessing entitlements. Data is consolidated visually through the ‘Mere
Haq Mere Pehchaan Patra’ tool, which gives the group an understanding of the community access to entitlements.
It is meant to politicize access to entitlements within the community, and allow women to collectively share and act upon it. The data emerging from
10 Village organisations comprising of 126 SHGs with membership of 1597 women in Gaya district, which is also an MKSP cluster indicates that the gap in access to basic entitlements is stark.
94.2% of women report not having job cards, 47.6% lack access to the public distribution system. Only 0.2% women farmers have access to bank credit at low interest rates through the Kisan
Credit Card. The data reflects the rights

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

that women farmers perceive they have access to within the household, community and state. For instance, while the data on the kisan credit cards is likely to be true as women across the country have negligible access to
KCC’s, the data on the poor access to
MGNREGS job cards was high inspite of high numbers of the cards being issued in the district. It was because women did not have ownership, possession or control over these cards.
Most women did not have information about the card/ scheme while others who had information reported that the possession of the cards being in the hands of the mukhiya or the rojgar sevak. A collective sharing and reflection in the session led several groups to make plans on how to access these cards and use them for seeking wage labour and investments on their own land.
Another exercise of PALS being piloted currently in three blocks of Bihar to trigger a discussion on women’s roles
& occupational identities has also led to women practicing how they will introduce themselves and plan a meeting with the agriculture extension worker in the village. Mantibai of

Saheli Village organization summed up the session aptly as “ Milkar hamara kaam roshan karenge, hamaree pehchaan bayange, tabhi to hamare hak payenge”. Together, we will bring to light our contribution/work, we will build our own identities , will we get our rights.

4.3 Using Women Farmers’
Knowledge to Formulate
Programme
Strategies:
The Case of Indira Kranthi
Patham
The Society for Elimination of Rural
Poverty (SERP), established by the
Government of Andhra Pradesh in
1998 with a mission to reduce and eventually eliminate rural poverty in the state, initiated a pilot programme called Velugu which then grew into a pan-state programme called Indira
Kranti Patham covering all 1098 blocks in 22 districts of Andhra Pradesh.
Community Managed Sustainable
Agriculture (CMSA) is a livelihoods focused programme within the Indira
Kranthi Patham that specifically deals with issues of increasing agricultural income, popularizing sustainable agriculture techniques, improving household nutritional security, and enhancing diversified agricultural production with a focus on women farmers, one that has informed the
MKSP.
Through women’s collectives – SHGs at the village, block and district levels,
IKP carries out various livelihoods programmes by women and for women through training, technology, finance and other inputs. It also takes up delivery of various state benefits and entitlements to the rural poor. These grassroots collectives of women form the building blocks of the programme
– there are now more than 11.6 million members in 10.54 lakh SHGs, which form 39,584 village organizations,

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

27

1098 block level organizations and
22 district level organizations. They also have 16 Mandal Samakhyas of fisherwomen, 125 of disabled women and 17 of Chenchu tribes.
Leveraging on its multi-tier backbone and communication structure, a key learning for MKSP through the
CMSA initiative is the pedagogy and communication strategy used to share knowledge. The overt aim of the programme is to shift the focus of agriculture away from capital and energy intensive crops that are harmful to soil, to more sustainable methods and techniques that are cost effective, based on local material that are environment friendly. As an alternative technology adoption programme, it keeps women at the center of its intervention, providing technology and knowledge inputs focused on women and creating a pool of women demonstration farmers, technology trainers, extension workers and agrientrepreneurs.
As ‘Community Resource Persons’ or
CRPs, women become peer educators or ‘demonstration farmers’, who provide demonstrable evidence on nonpesticide management, soil fertility management, 36ft x 36ft models, poly crop models, rain water harvesting,
SRI cultivation, farmers’ field schools and integrated farming systems. CRPs conduct Farmers’ Field Schools, or on site training for CMSA practitioners to show them how the techniques work on the ground. Each CRP adopts three villages and conducts training and hands on demonstration. There are hundreds of such women CRPs in the state, at state, district and block levels.
The pedagogy privileged women’s local knowledge creation and transfer through local means and

community managed institutions.
It also “successfully incorporated modern methods of communication and analysis and broke the myth that sophisticated technology can only be adopted by elites of the society and the rest will always depends on crude, traditional local empirically generated technologies, that are often perceived more like an art than a science.”37 It builds women’s capacities to use and disseminate technology, while also valuing their knowledge systems, increasing their mobility, their voice and creates positive self-image.
MKSP has adopted the strategy of identifying, training and deploying
CRPs/ master farmers from within the village to disseminate community managed sustainable agriculture (CMSA) technology throughout the programme.
This
strategy is purportedly to overcome the problem that conventional agriculture extension programmes had in their outreach to women, where the extension worker more often than not is a male government employee from outside the village/region. The norms for identification of CRPs that have emerged from discussions in a recent review meeting with MKSP partners require the woman so identified to be the following be a member of the
Self Help Group, and a progressive farmer who is preferably from a poor household. She should have received training on the practices of sustainable agriculture promoted by the Project
Implementing Partner and should have successfully demonstrated the application of best practices promoted by the PIA on her farm for at least two years. She must be agreeable to travelling within the region, have good interpersonal relationships in the group, be persuasive and good communicator and have basic literacy skills. ibid

37

28

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

In a discussion with the Budner Mahila
Sanghatan38, members summarized the role of a women’s Sanghatan (CBO
/ collective) “ to provide women the confidence and support to fight for justice with determination.” Further in the discussion on what constitutes a good CRP, they said that a CRP/ leader is someone who can help other women identify and understand the problem, mobilise other women to join the struggle collectively and fearlessly, be informed and aware about laws, programmes and institutions that would support women and be non judgemental, thoughtful and kind, enabling other women the space to speak up as also extend support to act on their concerns.
The critical difference in the guiding principles drawn up by the MKSP functionaries and the woman farmers of Budner Narmada Mahila Sangha emerge from the differences in the conceptualisation of the roles of the
CRPs in building a strong autonomous women’s organisation. The programme perceives the CRP to be an influencer in promoting sustainable farming practices service provider by reaching out to women farmers and providing services. The women’s federation sees the role of the CRP as someone who is a facilitator who combines her knowledge and experience in a process of transformation for a gender just society.

4.4 Enhancing Women’s Access, Control and Ownership to Productive Resource Rights: Following the Journey of Kudumbashree39
Between 1980 and 2007, Kerala’s paddy production was almost halved to 630,000 tonnes affecting food security in the state40. Large landowners previously cultivating paddy were increasingly choosing either to leave their land fallow due to unsatisfactory returns from cultivation, or shifted their focus towards production of cash crops like rubber or pepper. This resulted in a crisis of food availability in the state and also deprived hundreds of daily wage agricultural labourers, especially women, of their primary source of livelihoods.
To address this situation,Kudumbashree designed an intervention to improve livelihoods and ensure food security of landless women in Kerala through land leasing as a part of the State
Poverty Eradication Mission for
Kerala in 2004. Kudumbashree is a collective of women’s federations at village, block and district levels called
Neighbourhood Groups (NHGs), Area
Development Society (ADS) and
Community Development Society
(CDS). Government of Kerala and
NABARD set it up as the “community wing” of local self-governments.
The Kudumbashree intervention is supporting 242848 women to cultivate
123772 acres of land as a Project
Implementation Agency (PIA) of the
MKSP41.

Narmada Budner Mahila Sanghatan, a federation of SHG’s in Mandla district, MP promoted and supported by Pradaan. Focus Group Discussion held by Neeta Hardikar, ANANDi during the Gender Needs
Assessment of MP on 15 July 2013.
39
This section is based on Anand, Sonakshi, and Manish Maskara. Women Farmers: The Pillars of Food
Security in Kerala. Kudumbashree, 2014 a case study submitted to ACCESS Development Services for the
Sitaram Rao Livelihoods Competition, 2014; and Dand, Sejal, and Subhalakshmi Nandi. 2012.
40
Ensuring Food Security through Group Farming in Paddy cultivation, Working Paper series No.2,
Evaluation Division, Kerala State Planning Board, November 2012 in ‘Anand and Maskara (2014)’
41
Data provided by NMMU on November 10th, 2014
38

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

29

Members of the grassroots organizations within the existing multi-tier institutional structure at the village level were encouraged to take up lease land farming as individuals and groups. After leasing land, women selected the crops to be grown in the leased lands, usually food crops such as paddy, tapioca, tuber, carrot, blackeyed beans, brinjal, bitter gourd, but also crops which brought monetary gain such as bananas, ginger and turmeric. Women farmers were also trained by the Kerala Agricultural
University and the sale of the produce was also facilitated by the government of Kerala. Gram Panchayats converged with the MGNREGS to facilitate the availability of labour for land development and water conservation activities. Also, the programme gave the opportunity and incentivized a large number of women who were not from traditionally agricultural families to engage in agriculture as a livelihood.
Collective farming also allowed women to look outside of the household or family for labour on agricultural land.
By promoting land leasing by women’s groups, they “fostered consensus building among the women regarding the decisions related to farming. The group based farming nurtured the idea of peer learning with regards to agriculture. It also accounted to the division and distribution of labour on the lands… Group farming also enabled the cultivation of different kinds of food crops at the same time depending on the amount of land leased. In many ways, group farming led to the distribution of input costs, risks and profits. The produce from group based farming met both the consumption and production for

42

30

income needs of the households of the women.42”
The
key learning from the Kudumbashree programme for
MKSP is in the strength of collective bargaining. Women who are interested in taking land on lease forward their application to the district level federations (CDS). The
Gram Panchayat then mediates the terms between landowners and the
CDS for procuring fallow land from landowners on a lease basis either as a share of the crop harvested or on a fixed rent basis. This interface enables women’s collectives to negotiate the terms of land leasing by making the local self-government an intermediary between the subsistence woman farmer and large landowners. The scale enables women’s collectives to lease land on standardized rates between Rs. 4000-8000 per acre depending on the season and type of crop. MKSP does not identify strategies for the systemic changes it would usher in at the programme level. In
Indian programmes, rural land based livelihood programmes and MKSP itself recognize households as the relevant unit in agriculture. Intrahousehold dynamics have also been overlooked. Households themselves are institutions in which cooperativeconflict occurs, and as a result of which individual members’, including women’s access to resources and credit need to be negotiated. Many rural households are female-headed households, since men migrate out for work, leaving women predominantly to manage farming. In such a scenario, it is pivotal to understand that agriculture and farming processes

Anand and Maskara, 2014

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

cannot be viewed from a generic household lens, but rather need to be analysed from an individual and women-centric approach.

4.5 Women Set the Agenda in the Tejaswani Rural
Women’s Empowerment
Programme: Make Food
Security a Priority43
The Tejaswani programme is an initiative of the Government of Madhya
Pradesh, funded by the International
Fund for Agricultural Development
(IFAD). In six districts of the state including Dindori, primarily working through women’s self-help groups, the programme looks to enable poor women to make use of choices, spaces and opportunities for their overall wellbeing. The project works primarily through the ‘Nari Chetana
Mahila Sangh’, a women’s federation in
Mehandwani block of Dindori district, comprising 200 women’s Self Help
Groups and 3000 women.
The key learning from this programme for MKSP is in women setting the agenda for agriculture. In Dindori, the programme worked with Baiga women farmers who were cultivating millet (locally known as kodo-kutaki), the traditional food crop. Dindori is a predominantly tribal district of
Madhya Pradesh, wherein over 64% of the population belongs to the Baiga community. Baigas are mostly small and marginal farmers who customarily practice shifting agriculture and depend on collection of forest produce for their livelihoods. Through the women’s federation, the programme worked with groups of women farmers for the cultivation of millet. Millets

43

are the preferred traditional crop for consumption in this region. They are small seeded grasses with high protein, fiber and nutritional value. It has a short growing season, and grows well in drained loamy soils.
The programme worked with 1497 women for the initiative from 40 villages. While a majority of the women were from the Baiga community, some also belonged to Other Backward
Castes. Master trainers were identified in each of the 40 villages and trained to provide training to others in their
SHGs. The challenge was to get the community to shift to practices that will yield higher productivity and initially there was resistance. But the women farmers did well to take to the idea as it would make them more food secure and made dramatic increase in production. The women farmers were provided training on cultivation of millets. They were trained in land/ bed preparation, seed processing, sowing and transplantation, cropping system and intercultural practices and were also trained on integrated nutrient management, integrated pest management, vermi-compost, soil testing etc.
Each woman cultivated millets in half an acre of land using the practices they learnt through the programme, and the total land covered was
748.5 acres. Over the project period, from being an initiative to meet their subsistence needs and ensure household food security, and further a surplus production for the farmers and the women’s federation. From total productivity of 2245.5 quintals of millet in 2012, they produced 15000 quintals of millet in 2013.

This section is based on a case study submitted to the Sitaram Rao Case Studies Competition conducted by ACCESS development services - ‘Kodo-Kutki Way: Recognizing Roles of and Empowering Women
Farmers and Ensuring Food Security’, Madhya Pradesh Mahila Vitta Evam Vikas Nigam 2014.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

31

V LESSONS FOR GENDER
EQUALITY OUTCOMES FROM
THE MKSP REVIEW44
5.1 Social Mobilisation: Inclusion and Identity / Voice and Agency
• MKSP is ahead of the curve as it recognizes the largely invisible role of women in farming and does not make formal ownership of land the basis for working with women farmers. On the ground, it has successfully reached out to women who are from land owning households, landless women who are share croppers, collectives who are leasing land and women within animal husbandry from economically and socially marginalised communities.
• Participation in the programme however is not adequate to bring recognition to women farmers. On the ground, given the deep rooted stereotypes around women’s gender roles and division of labour, one finds that women themselves don’t recognize themselves as farmers. The local administration

and officials remain resistant to challenging normative beliefs about who a farmer is. For a policy idea to translate into action which will in turn lead to outcomes towards gender equality, considerable investment in terms of time and specific inputs is imperative.
Lessons learnt from investments made by PIAs in capacity building modules and the ANANDI- UN
Women Project being implemented in Bihar and MP with the State Rural
Livelihoods Missions- that trigger alternative thinking among women farmers combined with opportunity for collective action- need to become integral to all initial phase activities. • Gender discrimination is lived and experienced with other social identities of caste, class religion, marital status, age, disability, religion, etc., producing multiple vulnerabilities.
MKSP
has successfully mobilized the marginalized women in the

The lessons learnt from the MKSP programme are based on a few case studies of MKSP programmes documented by organisations for the Sitaram Rao case study completion, Landesa- UN Women documentation of best practices, and engagement of the organization in the UN Women supported pilots with Jeevika programme -Bihar SRLM and MPSRLM.

44

32

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

programme it requires to build measures that address these intersectional ties for transformation to occur at the community level. An example of this is from the MSSRF case study which builds-in a strategy for reducing the distress of farmer widows. Ensuring that all single women in MKSP programme areas get to participate and get priority for resources in the programme could be one programme strategy that is a design feature.
• MKSP, NRLM concern themselves with the household and not woman farmer in the household. The outcomes are being measured at the household level i.e. by measuring improvement in farm productivity, agricultural outputs. The implicit assumption is that households are neutral, and that labour on the farm is shared equally within the household as is the incomes accrued from the programme. The nature of changes in intra-household decision making, control over labour and incomes between men and women should be monitored and supported for sustainable gender-just outcomes.
• MKSP promotes decentralized planning by women’s collectives.
The planning itself needs to be seen as an incremental process and not a one-time activity. Capacity building on how to meet their needs will have to be made. Interface with the agriculture department, fisheries department, forest department needs to be designed at the block and district level with the women’ farmer’s collectives and the VO level. Moreover, women’s needs will change as they gain more exposure and experience. A mechanism to follow through on how many of the women’s plans actually got

approved and what was the extent of spending in the block and district level vis-à-vis the women’s plans needs to be tracked. Otherwise decentralised and participatory planning will remain on paper.
Examples of Kudumbashree on this count should be taken on board with the clause that a strong political will at the levels of the state government is instrumental in achieving any change.

5.2
Women’s
Access and Control over Productive
Resources: Labour, Land and Water
• Substantive equality requires not only an equality of opportunity but equality of outcomes. Increase in assets is an important measure of reducing vulnerability. In order to fully utilize the potential of a programme like the MKSP, investments need to be made in measuring how women’s roles, terms of their labour, access to and control of resources, increase in assets have changed, to mention a few parameters.
• A key programme initiative of MKSP is to promote sustainable local low cost agricultural technologies such as CMSA, SRI which do not account for cost of “women’s labour” and time. The phase of upscaling and replication of technologies across board in the programme without integrating gender analysis and policies for addressing strategic gender needs are critical for women’s well-being as well as the programme’s success. Moreover, the programme does not address the need for water resources in agriculture. EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

33

• MKSP mentions drudgery reduction as part of objectives of the programme. This is an important outcome from the point of view of empowering women farmers.
However, this does not seem to have adequate emphasis and detailing in the scheme so far. A plan needs to be in place with regard to creating awareness about existing tools available for drudgery reduction, supporting them through the adoption phase and handling the new equipment. Creation of
Tool Banks for women farmers and MGNREGS workers in every collective could be one way to kick start the process.
• Ensuring the registration of all women farmers who do not own land in their name as cultivators in the land documents through systematic sensitisation of revenue department is the first step towards giving security for land use. MKSP implementation areas could also ensure that there is guided intervention in recording women’s land rights during a mutation process. Capacity building of CRPs and VOs to facilitate women’s land rights during mutation are implemented as per law, and could be an effective strategy to prevent dispossession and secure women’s land rights.
• Over the last two decades, southern states in India have launched programmes with a clear focus on women’s empowerment, involving women very centrally in the programme such as Kudumbashree and SERP. These programmes have provided different opportunities,

mechanisms to become collectivized, to negotiate with the state, the market and other resource agencies. The land leasing initiative by Kudumbashree is a way forward in creating women’s access to productive assets, resources and sustainable livelihoods.
• When MKSP is launched in these states one sees that the convergence schemes work better both from the demand side (women labour collectives, joint liability groups, producer groups) at the level of the communities and also supply side (schemes run by Dept. of Rural
Development, Agriculture) at the level of state allocation of resources leading to better outcomes.

5.3 Building Women Farmers’
Institutions
• Women’s empowerment framework promotes formation of women’s collectives as an effective means to channelize women’s energies towards a transformative agenda.
The MKSP design takes this principle on board when it speaks of forming women farmers’ collectives. But the programme becomes prescriptive in translation on the ground, with insistence of membership through only savings and credit based SHGs, which cannot be assumed to be solidarity collectives. The activity, not the principles of organising, has become the principal means of recognising SHGs45.
• Making participation of women in
MKSP conditional to savings and credit activity serves no visible

Several studies examine the role of savings and credit-based self-help groups in transformative politics, concluding that they are not an effective means of including the most marginalized or vulnerable or transforming social relations. Kabeer 1994, Dand and Nandi 2012, Lingam 2008, studies by Nirantar
2007 are just a few.

45

34

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

purpose except probably excluding those who do not choose to engage with savings and credit activity or like many other programmes risk using the SHGs only as a conduit for programme delivery for disbursing credit/ inputs without leading to sustainable organization of women farmers. • Women farmers require their own forums to discuss, reflect and act on their concerns. Since NRLM and
MKSP have a well laid out strategy of a three tiered institutional structure, the options to choose primary membership in village level organisation (tier 2) and cluster level (tier 3) can easily be built in for those who are members of alternate collectives of women farmers. This allows women farmers to decide the forms of their organisations which best meets their needs. For credit needs, they may choose to become members of primary agricultural cooperatives or avail of the Kisan
Credit Card from the bank, form or join MGNREGS workers union or an agricultural labour union, form labour collectives, organize as Joint
Liability Groups for agriculture related enterprises, form producers or marketing cooperatives. The case study of procurement committees of Jeevika is an example of the opportunity for women farmers to engage with the markets and transact collectively transparently and democratically through the village level organisation.
• Increasing women’s use, control and ownership of community resources such as common’s, water, public institutions and services for equitable use of resources is the wider transformation that
MKSP could seed. For example, mapping, enabling and monitoring

increased access to productive resources in the community such as ponds, fallow land by the landless women’s collectives instead of the panchayats auctioning it to the highest bidder.

5.4 Engendering Livelihoods
• Women farmers’ livelihoods are a composite of their work for production, care work and access to entitlements in cash and kind, including social protection schemes. MKSP assumes that the institutional support for these rights will be provided by forming
SHG based three tiered institutions.
Creating demand for services, public action and awareness of entitlements require substantial investments in creating forums for dialogue and critical reflection, facilitating and nurturing leadership using principles of collective action
(self- help), such as negotiating with state institutions, public health services, food supplies, education or supporting women to resist, prevent violence.
• MKSP also needs to expand into identifying and demonstrating technologies in areas of forest produce, small ruminants, poultry and horticulture which form a significant portion of large number of women’s livelihood baskets and contribute to nutrition security. Investing in projects that show promise in local small scale
Agro processing units viable will also open the doors for greater opportunities for non- farm based employment. • Piloting a registration of women farmers/ women farmers’ collectives in District Rural Development
Agencies, Agriculture Departments,

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

35

etc. is an important contribution that the MKSP programme can make to bring recognition and leverage additional investments from the flagship programmes in these departments. The current women’s allocations in these departments are not meeting their targets nor are they meeting the demands of the women farmers. MKSP can also play an important role in ensuring that women farmers get subsidized bank credit by facilitating issuance of Kisan Credit Cards in their names. Similarly, facilitation is also required for membership in other decision making forums such as
Primary Agricultural Societies,
ATMA programme forums at block, district and state levels.

5.5 Partnerships for Scaling Up
• MKSP has been launched through voluntary organisations and select
SRLMs for “proof of concepts”
– Programme Implementation
Agencies which have expertise in working with communities at scale in agriculture and allied sectors.
These programmes are working using the “women in agriculture” approach. Similarly over the last three decades there are a large number of women’s organisations that have developed expertise on working with marginalised women with an empowerment approach. Partnering with these organisations to take up livelihoods on scale in their areas of operation, will not only assist in upscaling the programme but also bring in synergy of resources in the PIAs.

36

• MKSP has an opportunity to upscale through other such large programmes which have built women’s collectives, institutions such as the Tejaswini, Mahila
Samkhya programme which is operational in 11 states, Tejaswini in
MP, MAVIM in Maharashtra.
• While MKSP has chosen to work by building on previous work of state programmes and voluntary agencies, there needs to be a differentiated strategy to take into account the nature of women’s development. One size fits all approach will dilute the eventual outcomes of a well-intentioned project like MKSP. The Scaling up of the programme activities can follow both the extensive as well as the intensive approach. Voluntary
Organisations tend to engage more intensely with women in a smaller scale. Concluding remarks: Conceptually, empowerment has come to mean the transformation of unequal relations of power that determine the nature of the social structure, whether through gender, caste, class or any other axes of marginalisation.
Women are also challenging the multiple patriarchies they face, evolving their aspirations and exercising agency. Yet.\ institutional mechanisms are slow to respond.
In this regard, the MKSP is a welcome move in acknowledging and systematically investing in knowledge, technology, resources and agency of women farmers.
The programme is in a privileged position to rise to the occasion and make substantive equality its longterm goal.

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

ANNEXURE 1
Project Summary of All Projects till date
Name of
State
Odisha

No. of
Projects

No. of
NGO
Partners

No. of PIAs

No. of
No. of
Districts Blocks

Total
Budget
(in Rs.
Crores)

Central
Share
(in Rs.
Cores)

38.50

28.88

36307

289.90

217.43

1861628

No. of
Beneficiaries

7

10

7

8

25

23

3

23

22

653

Bihar

2

1

2

11

17

110.77

80.39

122500

Karnataka

3

3

3

3

5

24.46

18.34

19000

AP

Assam

1

6

1

7

12

14.39

12.67

14000

Chattisgarh

1

1

1

2

9

2.99

2.24

2200

Gujarat

1

5

1

5

14

26.62

19.97

42320

HP

1

1

1

1

2

2.71

2.03

2500

Kerala

3

1

2

14

152

140.52

66.42

180000

MP

4

3

3

7

16

45.04

24.78

30500

Maharashtra

1

1

1

2

3

5.8

4.37

3000

Rajasthan

1

7

1

7

19

11.24

8.43

25500

WB

1

1

1

4

11

13.51

10.13

60000

Jharkhand

8

8

8

7

14

18.13

13.59

28630

CSB Multistate

1

2

2

17

31

52.19

39.11

22038

58

53

57

117

983

796.78

548.78

2450123

Total
Projects

Source: NMMU, 2014

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

37

WORKS CITED
Anand, S., & Maskara, M. (2014). Women
Farmers: The Pillars of Food Security in Kerala. Kudumbashree.
Batliwala,
S.
(1993).
Women’s
Empowerment in South Asia: Concepts and Practices. New Delhi: Asian South
Pacific Bureau of Adult Education and
FAO.
Carr, M., Chen, M., & Jhabvala, R. (1999).
Introduction. In M. Carr, M. Chen, & R.
Jhabvala, Speaking Out: Women’s
Economic Empowerment in South
Asia (pp. 1-17). New Delhi: Vistaar
Publications.
Dand, S. (2010). Women in Subsistence
Agriculture: Vital Producers Still
Food Insecure. In PWESCR, Women’s
Productive Resources: Realizing the
Right to Food for All (Discussion
Papers in A Roundtable with the UN
Special Rapporteur on the Right to
Food). Chennai, India.

Harriss, J. (2007). Anatomies of
Empowerment: Observations on Civil
Society, Politics and Urban Governance in India. Economic and Political Weekly,
42(26).
Kabeer, N. (1994). Reversed Realities:
Gender Hierarchies in Development
Thought. New York: Verso.
Kabeer, N. (2001). Reflections on the Measurement of Women’s
Empowerment. In S. S. 3, Discussing
Women’s Empowerment - Theory and
Practice (Vol. 3). Stockhom: SIDA.
Kanchi, A. (2010). Women Workers in
Agriculture: Expanding Responsibilities and Shrinking Opportunities. ILO.
Landesa and UN Women. (2013).
‘Women
Transforming
Indian
Agriculture: Case Study of Indira
Kranthi Patham and Kudumbashree.

Dand, S., & Nandi, S. (2012).
Examining SHG’s through a Gender
Lens: Implications for Women’s
Empowerment. ANANDI Collective.
Food and Agriculture Organization.
(2011). State of Food and Agriculture:
Women in Agriculture, Closing the
Gender Gap for Development. Rome:
FAO.

38

Lingam,
L.
(2008).
Limits
to
Empowerment: Women in Microcredit
Programmes in South India. In I. Bakker,
& R. Silvey, Beyond States and Markets:
The Challenges of Social Reproduction.
London: Routledge
Madhya Pradesh Mahila Vitta Evam
Vikas Nigam. (2014). Kodo-Kutaki Way:

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

Recognizing Roles of and Empowering
Women Farmers and Ensuring Food
Security.
ACCESS
Development
Services.

Rukmani, R., Jagtap, K., & Phate, S.
(2014). Breaking Ground: Initiative towards Empowering Women Farmers.
MSSRF.

Panda, P., & Agarwal, B. (2007). Towards
Freedom from Domestic Violence: The
Neglected Obvious. Journal of Human
Development, 8(3), 349-388.

Sainath, P. (2013, July 17). When
Leelabai Runs the Farm. The Hindu.

Planning Commission of India. (2011).
Twelfth Plan Document Volume 2. New
Delhi: Government of India.
Planning Commission of India. (2013).
Twelfth Five Year Plan. New Delhi:
Sage Publications.
R, R. (2014). Reflections of Women
Farmers:
Programme for the
Empowerment of Women Farmers. MS
Swaminathan Research Foundation.
Razavi, S. (2011). World Development
Report
Gender
Equality
and
Development: An Opportunity Both
Welcome and Missed. UNSIRD.
Rowlands, J. (1997). Questioning
Empowerment: Working with Women in Honduras. Oxford: Oxfam Publishing.

Saxena, N. (2012). Women, Land and
Agriculture in Rural India. New Delhi:
UNWomen South Asia.
Sood, J. (2013, May 1). Farmers have
Decreased, farm labourers have increased: Census Report. Down to
Earth.
Swaminathan, H., JY, S., & Lahoti, R.
(2011). Karnataka Household Asset
Survey: Measuring the Gender Asset
Gap. Indian Institute of Management,
Bangalore.
The World Bank. (2012). The World
Development Report.
United Nations. (1980). Convention to
Eliminate All Forms of Discrimination
Against Women (CEDAW).

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

39

40

EMPOWERING WOMEN IN AGRICULTURE:
CLOSING THE GENDER GAP THROUGH MAHILA KISAN SASHAKTIKARAN PARIYOJANA (MKSP)

ACCESS Development Services
28, Hauz Khas Village, 1st Floor
New Delhi–110016, India
Tel :26510915, 26536435-36 Extn.:203
Fax :+91-11-26850821 e-mail : info@accessdev.org
Website:www.accessdev.org

Similar Documents

Free Essay

Smile

...Smile Foundation Presented by: Group 10  Prachi Jain (9220)  Shivani Karkal (9225)  Divya Naik (9232)  Monika Panchal (9235)  Urvara Patil (9237)  Ranjana Pawar (9240) 2 Presentation Layout       3 Shivani Karkal- About the NGO and its programmes. Monika Panchal- Programmes, Vision and Mission, Communication Objectives, Our Perspective. Ranjana Pawar- Use of Press and Media. Prachi Jain- Connecting with Audience. Divya Naik- Strategies Used Urvara Patil- Results and Evaluation. About the NGO   Formed in the year 2002 by a group of corporate professionals who decided to finance and support genuine grassroots initiatives targeted at providing education and health to underprivileged children. In the process, it became the first ever grantmaker and changed the face of thousands of lives. 4 Programmes 5   Mission Education: Mission Education is a national level programme from Smile Foundation which focuses on basic education for underprivileged children and youth. Smile Twin E-Learning: Its an effort towards creating a pool of employable youth from the underprivileged section through skill enhancement in tandem with market requirements. 6   Smile on Wheels: Operates by taking wellequipped medical van along with specialized doctors, nurses, medical staff, equipments and medicines to the identified villages / slums in a systematic manner. Swabhiman: It is designed to enable women to realize their full...

Words: 1271 - Pages: 6

Premium Essay

What

...India were both very advanced ancient civilizations. Both agricultural based civilizations made various technological advances. Although China and India shared many similarities, they had differences such as the social system, politics, and the importance of trade in the economy. The hierarchy of ancient China and India were similar with a noticeable sign of select individuals being considered “higher” then others. The caste system was strict in India and prohibited other classes from interacting with each other. China’s social system differed from India’s caste system, by not demonstrating a formal and strict social ladder. Where in India there existed over three hundred subcastes at one point, China had a simple three caste social ladder. Although the Chinese did not have as strong of a social ladder, there still existed “higher” people such as the bureaucrats. Bureaucrats and landowners were considered to be of a higher class then peasants, farmers, and merchants. Patriarchy was a very big factor in culture and social order in China and India. India’s strict caste system led to a more “flexible” and popular religion known as Hinduism. Many Indians preferred this religion over Buddhism, which the Chinese practiced, because the brahmans or priests strongly influenced the population. Brahmans and many other Indians did not like the idea of any being of any caste level achieving “peace” by their efforts, which Buddhism taught. The Chinese believed in Buddhism and reaching nirvana...

Words: 345 - Pages: 2

Free Essay

Demographics of India

...India Demographics Profile 2012 Home > India Population1,189,172,906 (July 2011 est.)Age structure0-14 years: 29.7% (male 187,450,635/female 165,415,758)  15-64 years: 64.9% (male 398,757,331/female 372,719,379)  65 years and over: 5.5% (male 30,831,190/female 33,998,613) (2011 est.)Median ageTotal: 26.2 years  male: 25.6 years  female: 26.9 years (2011 est.)Population growth rate1.344% (2011 est.)Birth rate20.97 births/1,000 population (2011 est.)Death rate7.48 deaths/1,000 population (July 2011 est.)Net migration rate-0.05 migrant(s)/1,000 population (2011 est.)Urbanizationurban population: 30% of total population (2010)  rate of urbanization: 2.4% annual rate of change (2010-15 est.)Sex ratioat birth: 1.12 male(s)/female  under 15 years: 1.13 male(s)/female  15-64 years: 1.07 male(s)/female  65 years and over: 0.91 male(s)/female  total population: 1.08 male(s)/female (2011 est.)Infant mortality ratetotal: 47.57 deaths/1,000 live births  male: 46.18 deaths/1,000 live births  female: 49.14 deaths/1,000 live births (2011 est.)Life expectancy at birthtotal population: 66.8 years  male: 65.77 years  female: 67.95 years (2011 est.)Total fertility rate2.62 children born/woman (2011 est.)HIV/AIDS - adult prevalence rate0.3% (2009 est.)HIV/AIDS - people living with HIV/AIDS2.4 million (2009 est.)HIV/AIDS - deaths170,000 (2009 est.)Major infectious diseasesdegree of risk: high  food or waterborne diseases: bacterial diarrhoea, hepatitis A and E, and typhoid fever  ...

Words: 562 - Pages: 3

Free Essay

Information Technology

...The Truth vs Hype of FDI There are always many facts of any realistic situation in today’s world, especially in a country like ours, where democracy is deemed above anything else, and where the right to freedom of speech and expression is used (and misused) over and over again. Unlike countries like U.S., where there are only two major political alliances (the Democratic and the Republicans), we have, in India, apart from the two dominating alliances, a host of other fronts, all of them persistently engaged in scuffles over every single agenda, sometimes not even paying much attention to what their stands mean, to themselves and to the country. Same has been the case with the issue of introduction of Foreign Direct Investment (F.D.I) in the Indian retail market. The government has decided to open up the Indian retail market for global players through F.D.I. in multi-brand retail with a 51% threshold (i.e. they can have only 51% equity in the investment) and 100% ceiling in single-brand retail. There are several versions of the possible outcome of this scenario floating in the different spheres of the country. But the different interpretations ought to be backed with rational reasons. Broadly, there are two different views with regard to the decision of the Indian government to allow F.D.I. in Indian retail market, one supporting it and the other opposed to it. The first argument is put forward by the government itself, quite obviously supporting its resolution. The government...

Words: 1003 - Pages: 5

Free Essay

M.M.Alam’s Health

...M.M.Alam’s Health; By Sadia Aslam It is in the air that Air Commodore (Rtd) M.M.Alam’s health is in critical situation. This courageous ex-fighter pilot is admitted in Combined Military Hospital. This sad news has struck me as M.M.Alam is the hero of Pakistan in the war of 1965. He is named as Ace pilot of Pakistan Air Force, because of his tremendous and unbelievable air fights in 1965’s war, when he hit down 5 fighter jets of Indian Air force in only one fly fight. In 1950’s Alam had been the part of Shaheen Air Scouts (SAS) Dhaka which aimed at the preparation of young blood to be served for PAF and make them air-minded at very tender age. There the young scouts did PT and parade at every Friday morning to keep them in accordance with the real training of military officers. After he joined PAF once during training , Alam performed a daredevil inverted flying for a very long time which scared even his own trainers in Air Traffic Control who ordered him to pull back and fly straight. This flying man was awarded with Sitara-i-Jurat as ace pilot by the Govt. of Pakistan. He is the person who born after centuries. He is the role model of youth of Pakistan giving the lesson to channelize their energies in such a way that give height to the name of their homeland as he did. We all are praying to Allah that he gets well soon and to give him some more years of good health....

Words: 268 - Pages: 2

Free Essay

Mananagement

...| JCB in INDIA | Case Analysis | | [Type the author name] | | When JCB planned their expansion to India in 1979, it was calculating the growth potential in the huge developing economy of India. JCB was forced to enter into a joint venture with Escorts because the prevailing laws at that time did not permit a foreign company to directly invest in India. Due to these restrictions, a JV was formed with Escorts for selling the construction equipments in India. JCB was reluctant to give away the technical know-how of their machines to the Escorts. The JCB did not have a majority stake in the JV as the law did not permit such an arrangement. The JCB was afraid that Escort would eventually become a competitor to them if they lose their competitive advantage in the technological capability. The JV had limited the expansion capabilities of JCB to a great extent. Product innovation and cutting edge manufacturing capabilities are the strengths of JCB. They were not ready to share this technology to an outsider which had greatly limited their future growth. Even if they license the Escorts to use their technology, JCB estimated that the Escorts could develop into a potential competitor if they have access to the technology. After 2005, the laws have been relaxed which helped JCB to acquire Escorts and gained full control over its operations in India. They have opened a second factory in China to help its expansion in India and China. Their expansion has helped them to gain...

Words: 312 - Pages: 2

Free Essay

Bric Report

...Introduction BRIC is used in economics to refer to the combination of Brazil, Russia, India, and China which make up over 42% of the world's population. These nations are going to play a major role in the future of global economy. BRIC or BRICs are terms used in economics to refer to the combination of Brazil, Russia, India, and China. General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. The main point of this 2003 paper was to argue that the economies of the BRICs are rapidly developing and by the year 2050 will eclipse most of the current richest countries of the world. Goldman Sachs argues that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. The thesis was proposed by Jim O'Neill, global economist at Goldman Sachs. These countries are forecast to encompass over thirty-nine percent of the world's population. Goldman Sachs predicts China and India, respectively, to be the dominant global suppliers of manufactured goods and services while Brazil and Russia would become similarly dominant as suppliers of raw materials. Cooperation is thus hypothesized to be a logical next step among the BRICs because Brazil and Russia together form the logical commodity suppliers to India and China. Thus, the BRICs have the potential to form a powerful economic bloc to the exclusion of the modern-day G8 status. Brazil is dominant in...

Words: 4264 - Pages: 18

Premium Essay

Marketing Strategies

...Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market. For instance, Kellogg’s, McDonald’s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs of Indian consumers and became successful. This research is an attempt to investigate why some international brands, that are successful globally, fail to attract significant market share in India. Keywords: Globalization, Global brands...

Words: 5782 - Pages: 24

Premium Essay

What Are Some Similarities Between Hinduism and Buddhism ?

...“Hinduism past and present,” by Axel Michaels, and “Experiencing the world’s religions,” by Michael Molloy. As we continue to read these books we will discover what their real similarities are and maybe how they come about. Both hinduism and buddhism originated in the Indian subcontinent and share a very long, but rather peculiar and uncomfortable relationship, which in many ways is comparable to that of Judaism and Christianity. The buddha was born in a Hindu family, just like Christ was born in a jewish family. Some people still argue that buddhism was an offshoot of Hinduism and the Buddha was a part of the Hindu pantheon, a view which is not acceptable to many Buddhist. It is however widely accepted that Buddhism gained popularity in India because it released the people from the oppression of tradition and orthodoxy. The teachings of the Buddha created hope and aspiration for those who had otherwise no hope of salvation and freedom of choice in a society that was dominated by caste system, predominance of ritual form of worship and the exclusive status of the privileged classes which the Vedic religion upheld as inviolable and indisputable. Long ago, over 1500 years ago, Hindu tradition accepted the Buddha as an incarnation of Vishnu. However strong rivalry existed between both traditions in the subcontinent for a very long time. The followers of Siva and the Buddha could...

Words: 780 - Pages: 4

Free Essay

Culture

...Culture literal meaning is what how you cultivate or build oneself. Cult or build in multi-directionally i.e in ethically socially even in all aspects of that lead human development. Every culture is enriched with some good and bad features. Indian Culture 1. India's great diversity of religious practices, languages, customs, and traditions are examples of this unique co-mingling over the past five millennia. 2. Indian scientists- "saints” researched in nature and developed technology for the betterment of human life. 3. The story of Indian art is also the story of the oldest and the most resilient culture on earth. 4. Indian culture of respecting elders and learning spirituality and life science gives us a way to live life and not like western people who live like animals- having sex with anyone including sisters, etc. forgetting parents and elders, doing anything they like. 5. We have our own form of exercise and medicine that is flawless compared to other science and has no side-effects. 6. Sanskrit is the mother of all languages, which is so complex and huge that many things can be described and learnt from it.  Western culture  1. Westerners place a high value on having fun. This doesn’t mean that they don’t care about serious issues. If they see someone upset, they will often assume that the person wants to be left alone, unless they are good friends. 2. Westerners can become intimate quite quickly in friendships, but that doesn’t mean...

Words: 347 - Pages: 2

Free Essay

The Rise of Contemporary Art in India

...The Rise of Contemporary Art in India Art in India, in all its forms, has always had a very important place in the lives of its people. Through the ages it has definitely seen and been through a myriad range of changes while still preserving its "Indian quality" to some extent. Right from the artworks found during the excavations at Indus Valley and Mohenjodaro to classical painters like Ravi Varma and then to modern painters like M.F Husain and S.H Raza, Indian art like all others has gone through evolution. Most people today are familiar with ancient Indian art which mainly includes mythological paintings, sculptures and exquisite carvings in temples and the like. In other words, the art that was being produced in pre-independant India is very different from the art that is being produced today. India was ruled by the British for a little over two hundred years. As we got closer to independence, the artwork in the region was being influenced by the presence of foreigners in the country in the sense that they had a say over what and who actually got recognition. Most of the art movements and groups that were founded during this time were heavily represented by the English. Also the art awards and honors were monopolized by them. The British authorities at the time felt that Indian crafts were to be paid more attention to than fine art. one of the main reasons for this was because they felt that Indian art was too influenced by Hindu mythology to be appreciated...

Words: 1463 - Pages: 6

Free Essay

Self Introdution

...and story life. And I said to my friends book story like my real life. So maybe they could think I was a liar. My home town was so small and there was not special. I think that is why I liked book a lot because I could go all over the world and all generations. When I was 15, I went to high school in other area. So I had to leave home. My mom and dad were so sad. But. I came from Korea. I came to America last year for teaching Korean kids at church. They invited me. And I am staying at my church member’s house. My family members are father, mother, three sisters and me. I was born as the youngest of four daughters. I became a Christian when I was second grade of university. I traveled in India for 2 months. At that time I decided to do mission of God. Finally I could go to India 2003 as missionary. I had stayed there for...

Words: 759 - Pages: 4

Free Essay

Article

...Kyiv National Economic University named after Vadym Hetman The analysis of the article: «5 Lessons From the Rise of the BRICs» Veronika Kozachok 4th Group Kyiv – 2014 5 Lessons From the Rise of the BRICs DEREK THOMPSON AND MAX FISHER Learning from the successes and stumbles of the world's great rising economies In 2001, Jim O'Neill, the chairman of Goldman Sachs asset management, famously predicted the four fastest-growing emerging markets for the decade. We know that foursome by the acronym BRIC: Brazil, Russia, India, and China. That the economic world remembers his prediction owes as much to the handiness of the acronym as it does to the accuracy of his forecast. China, India, and Brazil are among the most dynamic and exciting emerging powers in the world. Indeed, to call them "emerging" feels like a slight. India is the world's largest county, China the world's largest manufacturer, and Brazil the Western Hemisphere's most vibrant expanding consumer economy. (Russia, the runt of the group, is beset by awful demographics and a weak private sector outside of its natural resources). As investors and economic analysts cast about for the next batch of high-growth markets, let's pause to recall the lessons from the BRICs: (1) Work on the middle-income transition plan; (2) Trade, trade, trade; (3) state capitalism can work; (4) corruption kills; (5) strong civil society matters. (1) THE RISE OF THE MIDDLE CLASS Perhaps the broadest lesson from the...

Words: 3655 - Pages: 15

Premium Essay

It-Itesreport

...       Strong growth opportunities • The IT-BPM sector in India is estimated to expand at a CAGR of 9.5 per cent to USD300 billion by 2020. The sector increased at a CAGR of 25 per cent over 2000–13, 3-4 times higher than global IT-BPM spend • Leading sourcing destination India is the world’s largest sourcing destination, accounting for approximately 52 per cent of the USD124–130 billion market. The country’s cost competitiveness in providing IT services, which is approximately 3-4 times cheaper than the US continues to be its USP in the global sourcing market Largest pool of ready to hire talent • India’s highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its emergence as a preferred destination for outsourcing Most lucrative sector for investments • The sector ranks fourth in India’s total FDI share and accounts for approximately 37 per cent of total Private Equity and Venture investments in the country Source: NASSCOM; Aranca Research Note: BPM - Business Process Management, USP - Unique Selling Proposition 2013E • Growing demand Growing demand Strong growth in demand for exports from new verticals Expanding economy to propel growth in local demand • • Global footprints IT firms in India have delivery centres across the world; as of 2012, IT firms had a total of 580 centres in 75 countries India’s IT & ITes industry is well diversified across verticals such as...

Words: 3882 - Pages: 16

Premium Essay

Pakistan

...became its first Prime Minister. Pakistan became a dominion within the British Commonwealth of Nations. The boundaries of Pakistan emerged on the map of the world in 1947. This was accomplished on the basis of the Two-Nation Theory. This theory held that there were two nations, Hindus and Muslims living in the territory of the Sub-continent. Sir Syed Ahmad Khan was the first exponent of the Two-Nation Theory in the modern era. He believed that India was a continent and not a country, and that among the vast population of different races and different creeds, Hindus and Muslims were the two major nations on the basis of nationality, religion, way-of-life, customs, traditions, culture and historical conditions. The politicization of the Muslim community came about as a consequence of three developments: Various efforts towards Islamic reform and revival during the late 19th and early 20th centuries. The impact of Hindu-based nationalism. The democratization of the government of British India. While the antecedents of Muslim nationalism in India go back to the early Islamic conquests of the Sub-continent, organizationally it stems from the demands presented...

Words: 648 - Pages: 3