hysical Evidence – The last element in the service marketing mix is a very important element. As said before, services are intangible in nature. However, to create a better customer experience tangible elements are also delivered with the service. Take an example of a restaurant which has only chairs and tables and good food, or a restaurant which has ambient lighting, nice music along with good seating arrangement and this also serves good food. Which one will you prefer? The one with the nice ambience. That’s physical evidence. Several times, physical evidence is used as a differentiator in service marketing. Imagine a private hospital and a government hospital. A private hospital will have plush offices and well dressed staff. Same cannot be said for a government hospital. Thus physical evidence acts as a differentiaton.

We will use different types of cleanup projects to keep free from dump si that our beach will be looks more freshen up. We wil attempt to mimic natural beaches with fountains that imitate surf and mask city noises, and in some cases can be used as a play park. We wil give different types of facility to increse physical e physical vidence of our recreational beac

• the establishment of a water quality classification system; • the obligation upon the national or appropriate regulatory authorities to maintain a listing of all recognized recreational water areas in a publicly accessible location; • the definition of responsibility for establishing a plan for recreational water safety management and its implementation;
• independent surveillance and provision of information to the public;
• the obligation to act, including the requirement to immediately consult with the public health body and inform the public as appropriate on detection of conditions potentially hazardous to health; and
• a general requirement to strive to ensure the safest achievable recreational water use conditions;

.we will also follow some guidelines for our beach

1: Drowning and injury prevention
2: Sun, heat and cold
3: Faecal pollution and water quality
4: Free-living microorganisms 5: Microbial aspects of beach sand
quality