Individual
Sales Promotion Techniques |Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

• Discounts and deals • Increasing industry visibility • Price-based consumer sales promotions • Attention-getting consumer sales promotions

Format your paper consistent with APA guidelines.

Post your paper as an attachment. | | There are several sales promotion techniques that affect and retain consumers. The four main key sales promotion techniques are discount and deals, increasing industry visibility, price based consumer sales promotion, and attention getting consumer sales promotion. Incentives to get the retailers to purchase the company’s product so that later consumers will purchase the product are known as discount and deals. Merchandising allowance, this is a reimbursement to the retailer for supporting the company’s product. An example is that during super bowl some stores allow Budlight to set up an extravagant floor display, in return the store receives some type of reimbursement for that support. One other type of deal is case allowance; this means the more of the product the retailer orders the lower price they will pay for each product. An example would be if a retailer orders 75 bags of chips from Frito Lay the retailer might pay 95 cents for a bag, but if they buy 125 bags of chips from Frito Lay they may only pay 89 cents a bag. This is an incentive to purchase a larger quantity. The second method is increasing their visibility in the industry, this is done to heighten the sales from a manufacturer to the retail buyer and it is a great way to get noticed. Manufacturers send informational packet to their current and possibly