...MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus. 2. Comprehension refers to a consumer’s awareness and interpretation of reality. 3. Learning can occur without even trying. 4. Perception represents a subjective reality. 5. The first stage of the perceptual process is comprehension. 6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention. 7. Sensation describes a consumer’s immediate response to information. 8. Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something. 9. Comprehension is the consumer’s attempt to derive meaning from information received. 10. Consumer perception involves two phases: sensing and organizing. MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from...
Words: 544 - Pages: 3
...MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-10-quiz-9-chapter-14-15/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 MKT 305 WK 10 Quiz 9 Chapter 14,15 TRUE/FALSE 1. Permanent goods are goods that are consumed over long periods of time. 2. A refrigerator is an example of a durable good. 3. Nondurable goods are consumed quickly. 4. Product turnover refers to the number of times a product or service is consumed in a given time period. 5. All services are nondurable goods. 6. Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience. 7. The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral. 8. Meaning transference begins with culture. 9. According to the textbook, satisfaction should be the key outcome variable for marketers and consumers. 10. Value creation is the reason for a firm’s very existence. MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-10-quiz-9-chapter-14-15/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 10 QUIZ 9 CHAPTER 14 & 15 MKT 305 WK 10 Quiz 9 Chapter 14,15 TRUE/FALSE 1. Permanent goods are goods that are consumed over long periods of time. 2. A refrigerator is an...
Words: 713 - Pages: 3
...MKT 305 WK 7 QUIZ 6 CHAPTER 10 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-7-quiz-6-chapter-10/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 7 QUIZ 6 CHAPTER 10 MKT 305 WK 7 Quiz 6 Chapter 10 TRUE/FALSE 1. A relevant group is a group of individuals who has significant relevance for a consumer and who has an impact on the consumer’s evaluations, aspirations, and behavior. 2. Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group. 3. Group members share a set of expectations, rules, and roles. 4. A focal group is a group that includes members who have frequent, direct contact with one another. 5. Social ties in secondary groups are very strong. 6. Professional organizations and social clubs are examples of secondary groups. 7. Brand communities are groups of consumers who develop relationships based on shared interests or product usage. 8. A formal group is a group in which a consumer formally becomes a member. 9. A nonconformity group is a group that has no membership or application requirements, and codes of conduct may be nonexistent. 10. An aspirational group is a group in which a consumer desires to become a member. MKT 305 WK 7 QUIZ 6 CHAPTER 10 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-7-quiz-6-chapter-10/ Contact us at: SUPPORT@ACTIVITYMODE...
Words: 655 - Pages: 3
...MKT 305 WK 11 QUIZ 10 CHAPTER 16 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-11-quiz-10-chapter-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 11 QUIZ 10 CHAPTER 16 MKT 305 WK 11 Quiz 10 Chapter 16 TRUE/FALSE 1. Consumer misbehavior is behavior that violates generally accepted norms of conduct. 2. Consumer misbehavior may be viewed as a subset of a more general topic, human deviance. 3. All consumer misbehavior is illegal. 4. The focal motivation for consumer misbehavior is value. 5. Other consumers may suffer while misbehaving consumers break societal norms and laws. 6. Moral equity represent beliefs regarding an act’s fairness or justness. 7. A consumer’s moral beliefs are comprised of two components: norms and relativism. 8. Relativism refers to beliefs about the violation of written or unwritten laws. 9. Equity reflects beliefs about the social acceptability of an act. 10. When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist. MKT 305 WK 11 QUIZ 10 CHAPTER 16 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-11-quiz-10-chapter-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 11 QUIZ 10 CHAPTER 16 MKT 305 WK 11 Quiz 10 Chapter 16 TRUE/FALSE 1. Consumer misbehavior is behavior that violates generally accepted norms...
Words: 535 - Pages: 3
...MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-8-quiz-7-chapter-11-12/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12 MKT 305 WK 8 Quiz 7 Chapter 11,12 TRUE/FALSE 1. Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. 2. Situational influences change the desirability of consuming things but don’t change the value of these things. 3. Situational influences can be classified into one of two categories: utilitarian and hedonic. 4. The term situational factors is sometimes used to refer to situational characteristics related to time. 5. Time pressure is represented by an urgency to act based on some real or self-imposed deadline. 6. Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations. 7. Seasonality refers to regularly occurring conditions that vary with the time of year. 8. The challenge for those who sell seasonal products is to position the product more as an everyday option. 9. Periodical cycle refers to the rhythm of the human body that varies with the time of day. 10. Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming. MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12 To purchase...
Words: 697 - Pages: 3
...MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-4-quiz-3-chapter-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 MKT 305 WK 4 Quiz 3 Chapter 5,6 TRUE/FALSE 1. Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs. 2. Human motivations are oriented toward two key groups of behavior: steady-state and self-improvement. 3. Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream. 4. Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal. 5. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs. 6. In Maslow’s hierarchy of needs, safety and security needs are basic needs for survival such as food and drink. 7. Esteem needs are needs for personal fulfillment. 8. Utilitarian motivation is a desire to acquire products that can be used to accomplish things. 9. Secondary motivation involves a desire to experience something personally gratifying. 10. Drinking soft drinks because one really likes the taste is driven by hedonic motivations. MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-4-quiz-3-chapter-5-6/ Contact us at: SUPPORT@ACTIVITYMODE...
Words: 649 - Pages: 3
...MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-6-quiz-5-chapter-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 MKT 305 WK 6 Quiz 5 Chapter 8,9 TRUE/FALSE 1. Consumer culture is commonly held societal beliefs that define what is socially gratifying. 2. The primary function of culture is to facilitate communication among members of that culture. 3. Rules that specify the appropriate behavior in a given situation within a specific culture are called cultural standards. 4. Cultural sanction refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior. 5. Role expectations are the specific expectations that are associated with each type of person. 6. Role expectations for a given role, such as a student or service provider, appear to be universal across cultures. 7. Environmental factors are the physical characteristics that describe the physical environment and habitat of a particular place. 8. Eating turkey on Thanksgiving in the United States is an example of a tradition. 9. Core societal values (CSV) represent a commonly agreed upon consensus about the most preferable ways of living within a society. 10. Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family. MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 To purchase...
Words: 688 - Pages: 3
...MKT 305 WK 9 QUIZ 8 CHAPTER 13 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-9-quiz-8-chapter-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 9 QUIZ 8 CHAPTER 13 MKT 305 WK 9 Quiz 8 Chapter 13 TRUE/FALSE 1. Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem. 2. A feature is a performance characteristic of an object. 3. A benefit is a perceived favorable result that is derived from the presence of a particular feature. 4. Not all evaluative criteria are equally important. 5. Relevant criteria are the evaluative criteria that are related to the actual choice that is made. 6. Determinant criteria remain constant across situations. 7. Affective criteria include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative. 8. Rational criteria pertain to functional or economic aspects associated with an alternative. 9. Bounded rationality describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing. 10. With affect-based evaluation, consumers evaluate products based on the overall feeling that is evoked by the alternative. 11. Emotions and mood states play a big role in affect-based evaluations. 12. With benefit-based evaluation, alternatives are evaluated across a set...
Words: 469 - Pages: 2
...MKT 305 WK 5 QUIZ 4 CHAPTER 7 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-5-quiz-4-chapter-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 5 QUIZ 4 CHAPTER 7 MKT 305 WK 5 Quiz 4 Chapter 7 TRUE/FALSE 1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions. 2. “I really like my Suburu” is an example of the belief component of attitudes. 3. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive. 4. The utilitarian function of attitudes is based on the concept of reward and punishment. 5. The knowledge function of attitudes allows consumers to simplify decision making. 6. The utilitarian function of attitudes works as a defense mechanism for consumers. 7. The elaboration likelihood approach to attitude suggests that affect, behavior, and cognition form in a sequential order. 8. According to the high-involvement hierarchy, beliefs about products are formed last. 9. The hierarchy of effects in the low-involvement hierarchy is affect-behavior-belief. 10. Impulse purchases can be explained from the behavioral influence hierarchy. MKT 305 WK 5 QUIZ 4 CHAPTER 7 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-5-quiz-4-chapter-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 5 QUIZ 4 CHAPTER 7 MKT 305...
Words: 389 - Pages: 2
