...MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 MKT 315 WK 3 Quiz 2 Chapters 3,4 MULTIPLE CHOICE 1. For channel managers, which of the following is a variable in the external environment? a. Interest rates b. Emerging competitors c. Birth rates d. Inflation rates e. All of the above 2. For the channel manager, the external environments can be ranked, from most important to least important, as: a. Economic, competitive, sociocultural, technological, legal. b. Legal, competitive, technological, economic, sociocultural. c. Economic, legal, competitive, technological, sociocultural. d. There is no single sequence for all industries at all times. e. All are equally important. 3. The channel manager must analyze the external environment in terms of its impact on: a. Target markets. b. Facilitating agencies. c. Intermediaries. d. All channel participants. e. Retailers and brokers. 4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except: a. Wood Products, Inc. b. Public warehouses, trucking firms, and other Midwest facilitating agencies. c. All Midwest furniture retailers. d. Consumers...
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...MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE 1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels? a. The warehouse clubs attract thousands of customers each year. b. Companies can sell last year’s style/model easily at the warehouse club. c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent. d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers. e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name. 2. The emphasis on channel design strategy is to help the firm gain ___________. a. lower variable costs b. a more efficient operation c. strong channel members that will help the firm gain sales d. a recognizable name and image among buyers e. a competitive sustainable advantage 3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except: a. Market density. b. Market behavior. c. Market...
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...MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-quiz-3-chapters-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 MKT 315 WK 4 Quiz 3 Chapters 5,6 MULTIPLE CHOICE 1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false? a. Windowing was established to help the movie industry maximize total revenues. b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release. c. Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important...
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...MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-10-quiz-8-chapter-15-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 MKT 315 WK 10 Quiz 8 Chapter 15,16 MULTIPLE CHOICE 1. According to the text, the Internet has had ________ impact on the design and management of marketing channels. a. little b. a major c. no d. an overwhelming e. some 2. Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today. a. bandwidth b. interstate highway system c. distribution landscape d. cyberspace salespeople e. franchise system 3. Which of the following terms cannot be considered as synonymous with “electronic marketing channels” as stated in the text? a. Computer marketing b. Facebook commerce c. Social commerce d. Electronic commerce e. Internet commerce 4. Which of the following must be present to define electronic commerce as portrayed in the textbook? a. Purchases can be made via interactive electronic means b. The consumer must use a personal computer c. The consumer must also make use of the telephone d. Orders can only be placed by using e-mail e. Payments must be made using smart cards 5. If sellers list their products on the Internet and if customers who locate these products at the firm’s Web site still have to use...
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...MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-7-quiz-5-chapters-10-11/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11 MKT 315 WK 7 Quiz 5 Chapters 10,11 MULTIPLE CHOICE 1. Amazon.com has begun to pressure manufacturers to use less wasteful packaging because: a. Thousands of workers are injured each year opening the hard, clear plastic packaging. b. The packaging is bad for the environment. c. With sales of over $35 billion annually, it has to clout to pressure manufacturers. d. Customers have complained about the use of excessive packaging. e. Having a large advertising budget. 2. To a channel manager, the elements of the marketing mix do all of the following except: a. They can inhibit the performance of the marketing channel. b. They can enhance the performance of the marketing channel. c. They are tools for securing channel member cooperation. d. They are viewed as resources for the channel manager. e. They do not affect the performance of other channel members. 3. The channel manager’s efforts to manage the marketing channels effectively should focus on: a. Creating synergy among the four components of the marketing mix. b. Motivating channel managers. c. Understanding advertising and promotions that attract customers. d. Developing the firm’s marketing objectives. e. Using good communication skills with channel members. 4. For the channel manager...
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...MKT 315 WK 9 QUIZ 7 CHAPTER 14 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-9-quiz-7-chapter-14/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 9 QUIZ 7 CHAPTER 14 MKT 315 WK 9 Quiz 7 Chapter 14 MULTIPLE CHOICE 1. Which of the following is a false statement about the Deere & Company and its independent dealers? a. John has nearly 3000 independent dealers. b. John Deere's new CEO, Robert Lane, says its dealers are part of the Deere family and can never be replaced. c. Dealers need to achieve targeted levels of sales. d. John Deere dealers are needed to proved technical service to their customers. e. The Dealers are part of the logistical programs to provide parts to John Deere customers. 2. According to the text, the evaluation of channel member performance is: a. Of less importance than employee evaluation. b. More important than employee evaluation. c. Of equal importance to employee evaluation. d. Easier to do than employee evaluation. e. Done far more frequently than employee evaluation. 3. Which of the following is not a factor affecting the scope and frequency of channel member evaluations? a. The level of expertise of the channel managers b. Relative importance of channel members c. Degree of manufacturer’s control over the channel members d. Nature of the product e. Number of channel members 4. The degree of control the manufacturer has over its channel members plays __________ in determining the scope and...
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...MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-quiz-6-chapters-12-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 MKT 315 WK 8 Quiz 6 Chapters 12,13 MULTIPLE CHOICE 1. One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is: a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products. b. P&G's marketing team had failed to gain sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e. How its promotions compare to its competitors. 3. ___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Exponential marketing b. Integrated marketing communication c. Expanded promotion d. Advertising materials e. Persuasive advertising 4...
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