Katheryn Mason
MKT 320-020
October 27, 2015
The Diffusion on Izon Wi-Fi Video Monitor
Relative Advantage
This product beats its competitors because it has a relative advantage. It is a much better product than old security systems because it is more up to updated with today’s standards and is easy to use. It provides a camera inside and outside of your house that you can access anytime, anywhere. You are able to control Regular security systems; you can only set them and disarm them. The Izon provides different features, like being able to control electrical things around your house when your not home. People would feel safer with this product and would be more willing to purchase it because of all the great features it offers compared to old security systems.

Compatibility The compatibility of this product is perfect for people today all over the world and is unbelievable. So many people are concerned about their own safety along with the safety of their families. This product makes that part of life easy for people because they can monitor their home whenever they feel the need. I think it would and is very successful in today world because it’s a new technology that people are interested in. Everyone who owns a home and has a family will do whatever they can to protect them and this product is the perfect product for that need! It is also extremely inexpensive so more people are willing to test it out. This product would be great for early adopters because once many see what this product offer they want to purchase it. It deals with easy access and the use of your smartphone, which is extremely popular today. Technology and making sure loved ones are safe are two very big factors in many peoples lives. This product makes sure you can do that easily and at a cheap expense.

Complexity This product is rated very low when it comes to complexity. All you