...marketing 337 principles of marketing ------------------------------------------------- spring 2012 ------------------------------------------------- Class: MKT 337 04840 Time: TTH 8:00-9:15 am Location: GSB 5.142A Professor: Jae-Eun Namkoong E-mail: jae-eun.namkoong@phd.mccombs.utexas.edu Office: CBA 5.334J Office Hours: TTH 9:30-10:30 Textbook and Articles (Both are Required) * Marketing, 10th Edition; by Kerin, Hartley, Berkowitz, and Rudelius; published by Irwin/McGraw Hill (ISBN = 978-0-07-352993-6). Do not try to get by with the 9th edition. A copy of the 10th edition is on reserve in the Perry-Castañeda Library. There is also the e-Textbook option (http://www.coursesmart.com/). * Articles for class discussions are available on Blackboard: http://courses.utexas.edu. Course Objectives This course is designed to introduce business students to the fundamental aspects of marketing: how firms discover and translate customers’ needs and wants into strategies for providing products and services. For students majoring in marketing, this course is intended to provide you with a foundation on which to build subsequent marketing courses and work experience. For students majoring in other business disciplines, this course is intended to help you understand the objectives of marketers with whom you will interact professionally. For all students, the course is intended to enhance your appreciation of the different marketing activities that...
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...GLOBAL M&A MARKET REVIEW FINANCIAL RANKINGS 1H 2014 1H 2014 GLOBAL M&A FINANCIAL ADVISORY RANKINGS CONTENTS 1. Introduction 2. Global Market Commentary 8. Global M&A Activity by Region 9. Global M&A Activity by Industry 10. Global Announced Deals 11. Cross Border Announced Deals 12. Global Private Equity Announced Deals 13. North America Announced Deals 17. Latin America Announced Deals 19. EMEA Announced Deals 30. APAC Announced Deals 38. Disclaimer The Bloomberg M&A Advisory League Tables are the definitive publication of M&A advisory rankings. The tables represent the top financial and legal advisors across a broad array of deal types, regions, and industry sectors. The rankings data is comprised of mergers, acquisitions, divestitures, spin-offs, debt-for-equityswaps, joint ventures, private placements of common equity and convertible securities, and the cash injection component of recapitalization according to Bloomberg standards. Bloomberg M&A delivers real-time coverage of the M&A market from nine countries around the world. We provide a global perspective and local insight into unique deal structures in various markets through a network of over 800 financial and legal advisory firms, ensuring an accurate reflection of key market trends. Our quarterly league table rankings are a leading benchmark for legal and financial advisory performance, and our Bloomberg Brief newsletter provides summary highlights of weekly M&A activity and top deal trends. Visit {NI LEAG...
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...Questions: 14-24 and 14-51, 17-1 and 17-24 Problems (Show your work.): 14-52, 17-40, and 17-49 Chapter 14: 24. What is the purpose of the dividends received deduction? What corporations are entitled to claim this deduction? What dividends qualify for this deduction? The tax deduction received by a corporation on the dividends paid to it by companies in which it has an ownership stake. Generally Corporation pays taxes on its income before distributing dividends. So if this deduction is not allowed the corporation paying dividend pays taxes, the corporation receiving dividends pays taxes on it again and the shareholders receiving this pays tax again so it leads to triple taxation. U.S. corporations are generally entitled to a deduction for dividends received from certain other domestic corporations. If the recipient corporation owns less than 20% of the distributor's stock, the recipient corporation is allowed a deduction of 70% of dividends paid out of distributor's tax earnings and profits (E&P). When the recipient of the dividend has at least 20% but less than 80% ownership by vote or value in the distributor, an 80% DRD is allowed under Sec. 243(c). Finally, Sec. 243(a)(3) allows a 100% deduction for "qualifying dividends," when a corporation receives dividends from another corporation that is a member of the same affiliated group. 51. What is the purpose of the reconciliation of taxable income with book income? Generally, Sec. 446 requires taxable income to be computed...
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...February 04, 2015 IUBAT–International University of Business Agriculture and Technology Spring Semester January 05-April 08, 2015 Day Section Class Schedule 8:30-9:30 CSC 103 (Sec-A) SM #402 CSC 103 (Sec-B) MSS #407 CSC 103 (Sec-C) KD #408 CSC 103 (Sec-D) GM #421 CSC 103 (Sec-E) DAS #501 CSC 103 (Sec-F) PB #502 CSC 103 (Sec-G) DMAH #503 09:3510:35am CSC 103 (Sec-B) MSS #407 CSC 103 (Sec-C) KD #408 CSC 103 (Sec-D) GM #421 CSC 103 (Sec-E) DAS #501 CSC 103 (Sec-F) PB #502 CSC 103 (Sec-G) DMAH #503 CSC 103 (Sec-H) HR #606 ENG 101 (Sec-A) SR #607 ENG 101 (Sec-I) NZM #504 ENG 101 (Sec-J) ENG 101 (Sec-I) NZM #504 ENG 101 (Sec-J) ART 102 (Sec-N) KK #506 ART 102 (Sec-S) MAH #507 ART 102 (Sec-O) SAC #508 ART 102 (Sec-U) NKD #402 CSC 103 (Sec-H) HR #606 ENG 101 (Sec-B) SR #607 ENG 101 (Sec-D) ATMSA #405 ENG 101 (Sec-H) NF #603 ENG 101 (Sec-G) SR #607 ENG 101 (Sec-C) LAM#604 ENG 101 (Sec-D) ENG 101 (Sec-F) JU 10:40-1 ll:45l:40am 12:45pm CSC 103 CSC 103 (Sec-A) SM (Sec-I) #323 MSS#402 CSC 103 (Sec-J) MMR #520 CSC 103 (Sec-K) PB #521 CSC 103 (Sec-U) PPP #601 CSC 103 (Sec-T) DAS #602 2:00-3: 00pm CSC 103 (Sec-I) MSS #402 CSC 103 (Sec-J) MMR #520 CSC 103 (Sec-K) PB #521 CSC 103 (Sec-U) PPP #601 CSC 103 (Sec-T) DAS #602 ART 102 (Sec-H) MMI #403 ENG 101 (Sec-H) NF #603 ENG 101 (Sec-C) LAM #604 3:05-4: 05 pm ART 102 (Sec-A) NKD #403 ART 102 (Sec-B) KK #401 ART 102 (Sec-C) MMI #507 ART 102 (Sec-T) SAC #508 ENG 101 (Sec-N) SI #621 4:105:10pm CSC 103 (Sec-L) MAH #502 CSC 103 (Sec-M) MAB#503 CSC 103...
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...Diabetes patients overview in India *source: http://mdrf-eprints.in/90/1/Epidemiology_of_type_2.pdf Top Companies in the Anti-Diabetics Segment value viz.(Rs.) RANK COMPANY MAT 02/2012 VALUE (Cr.) 3,703 492 304 224 183 MKT SHARE% 100 17.9 11.1 8.2 6.7 VALUE GROWTH% 23.2 18 22 24 15 Anti-Diabetic 1. 2. 3. 4. ABBOTT USV SANOFI-AVENTIS SUN 5. ELI LILLY 114 4.2 11 Top Selling Brands in the Anti-Diabetics Segment value viz. (Rs.) RANK BRAND COMPANY THERAPEUTIC CLASS Insulin MAT 02/2012 VALUE(Cr.) 1. 2. 3. 4. 5. HUMAN MIXTARD 30/70 LANTUS GLYCOMET-GP NOVOMIX 30 GALVUS MET ABBOTT S.A. USV ABBOTT NOVARTIS 226 105 101 96 72 Insulin Glimep.+met. Insulin Vildagliptin+met. Top performing brands of IPM in antidiabetics category (Unit Viz.) RANK BRAND COMPANY THERAPEUTIC CLASS Glimep.+met. MAT 02/2012 units (Lac.) 460 1. GLYNASE-MF USV USV 2. 3. 4. 5. GLYCOMET DAONIL GLYCIPHAGE GLUCORED Glimep.+met Glibenclamide Metformine Glibenclamide+met. 408 311 281 268 S.A. F-I SUN Top performing combinations in oral antidiabetics category (Value Viz.in Rs.Cr.) RANK DRUGS & COMBINATION 1. 2. 3. 4. 5. GLIM.+MET. DPP4 INHI. & COMB. PIOGLI.+MET.+GLIM. GLIMEPRIDE METFORMIN MAT02/2008 157.62 0.00 80.04 135.89 102.25 MATMATMATMAT02/2009 02/2010 02/2011 02/2012 217.80 15.40 115.61 153.87 122.42 307.46 103.23 167.95 176.78 149.63 417.66 210.31 232.90 203.39 177.54 567.43 373.58 324.22 226.03 211...
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...ECON 125-HK2. Economics for Managers Exam http://homeworkfy.com/downloads/econ-125-hk2-economics-for-managers-exam/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Homeworkfy@gmail.com Visit our Site for More Tutorials: (http://homeworkfy.com/ ) > TAKE ASSESSMENT: EXAM 1 Question 1 2 points Save Which of the following economic systems abolishes all private property? communism socialism fascism all of the above Question 2 2 points Save The profit motive is one characteristic of a command economy. True False Question 3 2 points Save In a market system, the government enforces laws ensuring that private enterprises and conditions of competition will prevail. True False Question 4 2 points Save The most common type of business in the United States is the corporation. True False Question 5 2 points Save Laissez-faire is a policy of no government intervention in the economic activities of individuals and businesses. True False Question 6 2 points Save In a partnership, each partner’s liability is limited to his or her contribution to the partnership. True False Question 7 2 points Save There are no government-regulated markets in the U.S. economy. True False Question 8 2 points Save Which of the following is not among the United States’ economic goals? ...
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...Managerial Economics Analysis of the factors influencing the quantity imported of common wheat Contents Introduction 3 Literature revue 3 Panos Konandreas, Peter Bushnell and Richard Green (1978) 4 Won W. Koo (1984) 5 Daniela Kopp and Iain Wallace (1990) 6 Franqois Ortalo-Magne and Barry K. Goodwin (1990) 7 William W. Wilson (1994) 10 James N. Barnes and Dennis A. Shields (1998) 11 S. D. Rozelle and J. Huang (1998) 14 Samarendu Mohanty and E. Wesley F. Peterson(1999) 15 M. Uzunoz and Y. Akcay (2009) 16 L. J. S. Baiyegunhi and A. M Sikhosana (2012) 18 Methodology and results 18 Explanation of coefficients: 27 Elasticity Analysis : 30 Conclusion 32 References 33 Appendices 35 Introduction Food habits vary in finction of countries and regions. In Morocco, the wheat production have reached 3400 million metric tons in 2012 ("Index mundi," ), which makes Morocco wheat production ranked in the 24th place, excluding EU. All over the world, people consumption of wheat has increased in the majority of countries. Wheat is more and more used in every meal. Due to its importance in the Moroccan alimentation, we decided to to conduct a study related to the imported quantity of common wheat. The objective of this study is to determine the factors influencing the quantity demanded of common wheat in Morocco...
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...11 March 2011 Food Producers Palm Oil – Extracting Value Rachel Galvez +44 20 7444 0679 rachel.galvez@religarecm.com Palm Tree Nursery Palm Oil Sector – Extracting Value We launch coverage on the London listed Palm Oil sector with a positive view as we believe the industry will continue to grow and current production will struggle to meet global demand. In our view, companies (such as the ones under our coverage) that have; agricultural land rights in equatorial regions (where oil palms thrive), industry expertise, experienced management teams, and access to capital, have defensible competitive advantages and are likely to experience earnings growth and margin expansion going forward. New Britain Palm Oil (NBPO LN, BUY, 1,197p price target, 23% upside) NBPO produces sustainable and traceable Palm Oil in Papua New Guinea (PNG), which it sells to European markets. We believe the company’s competitive advantages, (the traceability and sustainability of its oil, above industry average yields, land and other assets, management team and industry relationships) will enable it to increase sales, expand margins and maintain a market leading position going forward. Asian Plantations (PALM LN, BUY, 345p price target, 29% upside) Source: MP Evans Palm Tree Plantation Asian Plantations is involved in the acquisition and development of Palm Oil plantation land in Sarawak, Malaysia. We believe the company will be able to execute on its strategy (acquiring undeveloped land...
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...Google’s main brands in a GE Matrix University of Lincoln Author: Submission date: Subject: Words: Max Adler 11th January 2010 International Marketing Strategies / MKT 3084 3018 Table of contents List of figures 1 Introduction 2 Google’s major brands 2.1 Search engine 2.2 YouTube 2.3 Chrome Browser 2.4 Maps, Earth and Street View 2.5 AdWords and AdSense 2.6 Other Google brands 3 Portfolio analysis via matrices in the 21st century 3.1 Why portfolio analysis? 3.2 Portfolio analysis and Google 3.3 Companies like Google 4 Conclusion Reference List II 1 2 2 3 4 5 5 6 7 7 8 10 11 III I List of figures Figure 1: McKinsey / General Electric Matrix Figure 2: Google’s brands in a GE Matrix 2 7 II 1 Introduction According to the list FT Global 500 from the Financial Times, Google is worldwide on position 39 from the companies listed in the stock exchange (Financial Times, 2009). Google was founded in 1998 by the software engineers Larry Page and Sergei Brin. Nowadays, only 12 years later, it has grown to one of the greatest international companies which has a huge influence on the daily life in industrial nations. Furthermore with 66 billion US-Dollars Google is the most valuable brand in the world. They started with a search engine which has pushed the former competition like AltaVista out of business. Google Inc. had in 2008 a turnover of almost 22 billion US-Dollars and it is still growing (Google, 2010). At the beginning they had a positive press...
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...Keya Super Beauty Soap Client Brief Shafquat Kabir (Sqk) MKT 337 Sec: 6 Fariha Tabassum 0930242530 Mir Sawam Sauhrid 0920216030 Md. Tanvir Hassan 092057453 Shakawat Hossain Patwary 1030350030 Tashfiq Shad 0910344030 Montasir Hossain 0910939020 Keya Super Beauty Soap Company Profile Key Info | Keya Super Beauty Soap | Type | Manufacturer | Industry | Cosmetic | Founded | 1997 | Headquarters | Factory: Jarun, Konabari, Gazipur, BangladeshDhaka office: House : 45, Navana Tower, Gulshan Avenue, Post Code: 1212 | Area Served | Domestic: Bangladesh International: Nepal, India , Bhutan, Saudi Arabia etc | Key People | Mr. Abdul Khaleque Pathan | Products | Soap | Parent Company | Keya Cosmetic Ltd. Of Keya Group | IPO | 2001 (Public Ltd Company) | Website | www.keyagroupbd.com | | | Corporate Logo Where Are We Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or...
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...Report On Keya Super Beauty Soap Keya Super Beauty Soap Client Brief Shafquat Kabir (Sqk) MKT 337 Sec: 6 Fariha Tabassum 0930242530 Mir Sawam Sauhrid 0920216030 Md. Tanvir Hassan 092057453 Shakawat Hossain Patwary 1030350030 Tashfiq Shad 0910344030 Montasir Hossain 0910939020 Keya Super Beauty Soap Company Profile Key Info | Keya Super Beauty Soap | Type | Manufacturer | Industry | Cosmetic | Founded | 1997 | Headquarters | Factory: Jarun, Konabari, Gazipur, BangladeshDhaka office: House : 45, Navana Tower, Gulshan Avenue, Post Code: 1212 | Area Served | Domestic: Bangladesh International: Nepal, India , Bhutan, Saudi Arabia etc | Key People | Mr. Abdul Khaleque Pathan | Products | Soap | Parent Company | Keya Cosmetic Ltd. Of Keya Group | IPO | 2001 (Public Ltd Company) | Website | www.keyagroupbd.com | || Corporate Logo Where Are We Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...For the exclusive use of D. Xiang, 2015. 9-200-044 REV: JANUARY 15, 2002 LISA MEULBROEK Kmart Inc. and Builders Square Introduction In July 1997, Kmart appeared to be nearing a year-long effort to sell its faltering Do-It-Yourself (DIY) home improvement chain, Builders Square. Leonard Green & Partners, a Los Angeles-based retail buyout firm, had proposed to buy Builders Square (BSQ) and merge it with Hechinger’s, a Washington, D.C.-based DIY chain that had been a pioneer in the retail home improvement industry. The newly-formed Builders Square-Hechinger combination would create the nation’s third largest DIY retailer, and seemed to be one of the few options left to Kmart. Kmart’s CEO, Floyd Hall, had a difficult decision to make: should he move forward with Green’s offer of $10 million for Builders Square, or should he continue the search in hopes of receiving a higher offer? Green’s offer seemed surprisingly low, even given Builders Square’s recent sub-par performance, yet bidders for Builders Square had been slow to materialize. Indeed, Kmart’s recent talks concerning a joint venture with Waban Co.’s HomeBase centers ended when Waban’s management withdrew without explanation. As the decision neared, Kmart’s options seemed limited and time was short. Kmart and its Entry into Specialty Retailing Kmart Corporation, one of the world’s largest mass merchandise retailers, began as the S.S. Kresge Company in 1912 and by the 1950s it was one of the largest...
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...Impact of web-based Sales on the airline industry | AbstractExpedia, Travelocity, Priceline, and Orbitz: examples of how the travel industry in general, but more importantly the airline industry, has taken a deeper turn towards the low cost affair that consumers have tried to accomplish with that specific industry for many years now. It is a proven fact that the competitive advantage has been taken away from the airlines as consumers have much of the information required at their fingertips on the web at all times.Javier Alfonso FIN6644 - Global Financial Strategy for Professor Krishnan Dandapani | Impact of web-based Sales on the airline industry | AbstractExpedia, Travelocity, Priceline, and Orbitz: examples of how the travel industry in general, but more importantly the airline industry, has taken a deeper turn towards the low cost affair that consumers have tried to accomplish with that specific industry for many years now. It is a proven fact that the competitive advantage has been taken away from the airlines as consumers have much of the information required at their fingertips on the web at all times.Javier Alfonso FIN6644 - Global Financial Strategy for Professor Krishnan Dandapani | Table of Contents Introduction 2 History of AMR 4 Financial Analysis of the Airline Industry 5 History of Expedia 8 Financial Analysis for Expedia, Inc. 9 Comparison of Both Businesses and Their Industries 13 Conclusion 15 Introduction The airline...
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...Emami Ltd. Stock Note HDFCSec Scrip Code EMALIMEQNR Industry FMCG CMP (Rs.) 588.9 CMP: Rs. 588.9 March 22, 2013 Recommended Action Buy at CMP & add on dips Averaging Price Band (Rs.) 551-563 Price Target (Rs.) 686 Time Horizon 1-2 quarters Price Chart Background Founded in 1974 & promoted by Mr. R.S. Agarwal & Mr. R. S. Goenka, Emami Ltd., a flagship company of Emami Group, is one of the leading FMCG players engaged in manufacturing & marketing of personal care & healthcare products. With over 300 diverse products, Emami’s portfolio includes trusted power brands like Zandu, Boroplus, Navratna, Fair & Handsome, Mentho Plus, Fast Relief & Sona Chandi Chyawanprash. Triggers We expect Emami’s Net Sales & PAT to grow by 16.9% & 219.7% respectively over FY12-14. Growth momentum could continue in its power brands viz Boroplus, Navratna, Fair & Handsome & Zandu, led by higher A&P spends, distribution expansion and brand extensions. The management aims to grow each of its power brands to Rs 8-10 bn over the next 5 years. Strong R&D & aggressive marketing & distribution would continue to support portfolio expansion, like in the past. The company’s sub-segmentation strategy of launching variants and brand extensions has worked out well. Emami is a market leader in under penetrated segments like Fairness cream, Antiseptic cream and Cold cream market. Robust outlook of personal care market could prove to be beneficial for Emami going forward. Even the cooling oil market outlook...
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