...Policies and Strategies Working for the pricing strategy consulting firm My Couther, INC has been one of the best opportunities for my young career. I have been at the company now for a few months, but have yet to take on a job by myself. Today marks the first client I will receive and work alone with. My first client will be Netflix the streaming media company that specializes in movies and television shows. The issue Netflix is having right now is an increase from a few of the networks that supplies the streaming application with the movies that keep the company profitable. The increase is causing Netflix to either lose profit or lose channels. I have been called upon to offer them the best solution possible. Without the movie channels the streaming web site will not have the broad selection of movies to choose from. If few movie distributors that deliver content to Netflix raise prices, the company has to raise subscription fees of their customers. The key to an application that streams media content like Netflix is the price of services. The price of services is what lures a customer, which provides income for the company. Many customers will not pay over a certain amount for the application, because the movie selection is good, but not that wonderful. Customers might as well have available Cable TV, or satellite TV if prices go any higher. That is the mind frame of paying customers. Now my job is to create a plan that keeps Netflix with as many movies as possible, without...
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...• Question 1 © 0 out of 2 points Customer-driven pricing may depress profits because _____. Answer Selected Answer: customers will only pay so much for a product Correct Answer: pricing for short term sales objectives often undermines perceived value by customers • Question 2 2 out of 2 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____. Answer Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets • Question 3 2 out of 2 points Proactive, value-based, and profit-driven principles are typically embodied by _____. Answer Selected Answer: successful pricing strategies Correct Answer: successful pricing strategies • Question 4 2 out of 2 points A problem with customer-driven pricing is _____. Answer Selected Answer: pricing is based on willingness-to-pay and the ignorance of the value of the product Correct Answer: pricing is based on willingness-to-pay and the ignorance of the value of the product • Question 5 2 out of 2 points A company that is willing to be a smaller company in order to be profitable is employing the _____ principle of strategic pricing. Answer Selected Answer: profit-driven Correct Answer: profit-driven • Question 6 0 out of 2 points Strategic pricing...
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...An important first step in informing customers of a price increase due to rising costs of manufacturing and to ensure that customers perceive the price change as fair and reasonable, a company should _____. Answer Selected Answer: communicate in writing to each customer the reason for the price increase and aligning cost with the increase Correct Answer: communicate in writing to each customer the reason for the price increase and aligning cost with the increase Question 2 2 out of 2 points Correct _____ allows high initial pricing when profits from selling to fewer price insensitive customers exceed those of selling to a larger market share at lower prices. Answer Selected Answer: Skim pricing Correct Answer: Skim pricing Question 3 2 out of 2 points Correct _____ is a low cost method of testing new prices on a portion of the market and is particularly useful where comparisons can be made between the test market and the control market. Answer Selected Answer: Price experimentation Correct Answer: Price experimentation Question 4 2 out of 2 points Correct _____ sets initial prices for a target segment that are lower than the perceived value. Answer Selected Answer: Penetration pricing Correct Answer: Penetration pricing Question 5 2 out of 2 points Correct _____ are used to analyze systematically the potential effects of competitor reactions and customer responses to a price change and provide information about risk...
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...Question 1 5 out of 5 points Correct The purpose of strategic pricing is to _____. Answer Selected Answer: improve profits by capturing more value rather than making more sales Correct Answer: improve profits by capturing more value rather than making more sales Question 2 5 out of 5 points Correct To create value in a product and price it profitably, financial management must choose to _____. Answer Selected Answer: incur costs to make only profitable products given their value to the targeted customer Correct Answer: incur costs to make only profitable products given their value to the targeted customer Question 3 5 out of 5 points Correct Pricing that reflects market conditions is _____. Answer Selected Answer: customer-driven pricing Correct Answer: customer-driven pricing Question 4 5 out of 5 points Correct The key actions for price setting involve _____. Answer Selected Answer: setting appropriate pricing objectives, calculating price-volume trade-offs, and assessing drivers of price sensitivity that are unrelated to value Correct Answer: setting appropriate pricing objectives, calculating price-volume trade-offs, and assessing drivers of price sensitivity that are unrelated to value Question 5 5 out of 5 points Correct _____ allows a company to vary its prices outside the scope of value and cost according to explicit or cultural rules or protocols. Answer Selected Answer: Pricing policy Correct...
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...Daffodil International University Courses to be offered in Fall- 2015 For MBA (Regular & Executive) Programs Sl. No. | Course Code | Core Courses | Teachers | 1 | BUS-402 | Business Communications (Section-A) | | 2 | BUS-402 | Business Communications (Section-B) | | 3 | MAT-401 | Mathematics for BusinessDecision Making | | 4 | ACT-401 | Basic Accounting/Financial Accounting | | 5 | MGT-401 | Fundamentals of Management | | 6 | ECO-401 | Economics for Managers | | 7 | FIN-401 | Fundamentals of Finance/Introduction to Finance | | 8 | MKT-401 | Principles of Marketing | | 9 | HRM -501 | Human Resource Management | | 10 | BUS-403 | Legal Environment in Business | | 11 | MGT-402 | Organizational Behavior and Leadership Development | | 12 | MAT-402 | Quantitative Methods and Techniques in Business(A) | | 13 | MAT-402 | Quantitative Methods and Techniques in Business(B) | | 14 | BUS-404 | Research Methods in Business (Section-A) | | 15 | BUS-404 | Research Methods in Business (Section-B) | | | | Functional Courses | | | | Major in Finance | | 16 | FIN-501 | Financial Management | | | | | | 17 | FIN-502 | Financial Institutions and Market | | | | | | | | Major in Marketing | | 18 | MKT-501 | Marketing Management | | 19 | MKT-502 | Consumer Behavior | | | | Major in Human Resource Management | | 20 | HRM-502 | Comparative Human Resource Management | | | | Major...
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...February 04, 2015 IUBAT–International University of Business Agriculture and Technology Spring Semester January 05-April 08, 2015 Day Section Class Schedule 8:30-9:30 CSC 103 (Sec-A) SM #402 CSC 103 (Sec-B) MSS #407 CSC 103 (Sec-C) KD #408 CSC 103 (Sec-D) GM #421 CSC 103 (Sec-E) DAS #501 CSC 103 (Sec-F) PB #502 CSC 103 (Sec-G) DMAH #503 09:3510:35am CSC 103 (Sec-B) MSS #407 CSC 103 (Sec-C) KD #408 CSC 103 (Sec-D) GM #421 CSC 103 (Sec-E) DAS #501 CSC 103 (Sec-F) PB #502 CSC 103 (Sec-G) DMAH #503 CSC 103 (Sec-H) HR #606 ENG 101 (Sec-A) SR #607 ENG 101 (Sec-I) NZM #504 ENG 101 (Sec-J) ENG 101 (Sec-I) NZM #504 ENG 101 (Sec-J) ART 102 (Sec-N) KK #506 ART 102 (Sec-S) MAH #507 ART 102 (Sec-O) SAC #508 ART 102 (Sec-U) NKD #402 CSC 103 (Sec-H) HR #606 ENG 101 (Sec-B) SR #607 ENG 101 (Sec-D) ATMSA #405 ENG 101 (Sec-H) NF #603 ENG 101 (Sec-G) SR #607 ENG 101 (Sec-C) LAM#604 ENG 101 (Sec-D) ENG 101 (Sec-F) JU 10:40-1 ll:45l:40am 12:45pm CSC 103 CSC 103 (Sec-A) SM (Sec-I) #323 MSS#402 CSC 103 (Sec-J) MMR #520 CSC 103 (Sec-K) PB #521 CSC 103 (Sec-U) PPP #601 CSC 103 (Sec-T) DAS #602 2:00-3: 00pm CSC 103 (Sec-I) MSS #402 CSC 103 (Sec-J) MMR #520 CSC 103 (Sec-K) PB #521 CSC 103 (Sec-U) PPP #601 CSC 103 (Sec-T) DAS #602 ART 102 (Sec-H) MMI #403 ENG 101 (Sec-H) NF #603 ENG 101 (Sec-C) LAM #604 3:05-4: 05 pm ART 102 (Sec-A) NKD #403 ART 102 (Sec-B) KK #401 ART 102 (Sec-C) MMI #507 ART 102 (Sec-T) SAC #508 ENG 101 (Sec-N) SI #621 4:105:10pm CSC 103 (Sec-L) MAH #502 CSC 103 (Sec-M) MAB#503 CSC 103...
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...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external...
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...Grade | ANT 104 | Anthropology | 3 | C | ENG 102 | English Comprehension and Speaking | 3 | B | MAT 147 | Applied Calculus | 3 | D | PHY 109 | General Physics | 3 | C | SGPA= 2 Bottom of Form . ------------------------------------------------- Top of Form Term Result: Fall 2011 Course ID | Course Name | Credit | Grade | BUS 201 | Business Communication | 3 | B | CHM 115 | General Chemistry | 3 | B | ECO 101 | Principles of Microeconomics | 3 | D | ENG 203 | Advanced English Composition | 3 | C | SGPA= 2.25 Bottom of Form ------------------------------------------------- Top of Form Term Result: Spring 2012 Course ID | Course Name | Credit | Grade | BUS 101 | Introduction to Business | 3 | A | MKT 301 | Marketing Management | 3 | B | STA 240 | Statistics | 3 | C |...
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...Bangladesh University of Business & Technology (BUBT) Semester Final Examination Schedule Fall Semester, 2014-15 Campus-2 Date: Wednesday, January 21, 2015 |From 10.00A.M. - 12.00 Noon |From 12.30 PM – 2.30 P.M |From 3.00P.M -5.00 P.M | |Intake |Course No. |Name of Course Teacher | |Intake |Course No. |Name of Course Teacher | |Intake |Course No. |Name of Course Teacher | |Intake |Course No. |Name of Course Teacher | |Intake |Course No. |Name of Course Teacher...
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...UNDERGRADUATE CURRICULA AND FACULTY 2007 – 2011 Proposed 2009 – 2013 2 Requirements for the BBA degree: Foundation Courses 40-41 Credits Core Courses 45 Credits Departmental Requirement 24 Credits Minor 15 Credits Total variable requirement for Graduation 124-125 Credits Foundation Courses Communication Skills ENG 101 ENG 102 ENG 105* ENG 106 ENG 202 Listening and Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic knowledge of computer **For students with basic knowledge of computer & mandatory for students with Major in subjects offered from the SECS Numeracy MAT 100* MAT 210* Basic University Mathematics 1 Basic University Mathematics 2 6 3 3 3 *MAT 100 and MAT 210 mandatory for SLAS majors(English, Media & Communication, Anthropology) other than Sociology MAT 101* MAT 211* MAT 102* MAT 212* Intermediate University Mathematics II Probability and Statistics Introduction to Linear Algebra & Calculus Probability & Statistics for Sc. & Engr. 3 3 3 3 **MAT 101and MAT 211 mandatory for...
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...• FIVE FORCE MODEL IN THEORY AND PRACTICE: ANALYSIS FROM AN EMERGING ECONOMY • FIVE FORCE MODEL IN THEORY AND PRACTICE: ANALYSIS FROM AN EMERGING ECONOMY ABSTRACT For thirty years, the five-force model of Michael Porter has been used as a standard tool to analyze and determine industry attractiveness. In a recent interview to mark thirty years of the theoretical framework, Porter reaffirmed his faith in the model, quoting examples from the airline and steel industries. The model along with the others that Porter has developed, such as the value chain, strategic groups and national competitive advantage, continue to influence strategic thinking in profound ways. And yet, one cannot help observing that perhaps the time has come to re-examine these models in the light of empirical evidence. This paper attempts to argue that the usefulness of the five-force model is limited in emerging economies as compared to mature markets. A longitudinal study of the IT Enabled Services Industry in India demonstrates that with low entry barriers, a high degree of competition (industry rivalry), bargaining power of buyers (Fortune 100 companies), bargaining power of suppliers (large manufacturers of hardware who force technological up gradation at regular intervals), and the absence of clear differentiators (or close substitutes being offered), the industry should have been very unattractive according to the five-force model. On a practical level though, the paper shows that ...
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...http://homeworktimes.com/downloads/acc-202-complete-course-acc-202-entire-course/ http://homeworktimes.com/downloads/acc-206-entire-course-new/ http://homeworktimes.com/downloads/acc-206-new-week-1-assignment-chapter-one-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-assignment-chapter-two-three-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-journal-institute-management-accounting/ http://homeworktimes.com/downloads/acc-206-new-week-3-assignment-chapter-four-five-problems/ http://homeworktimes.com/downloads/acc-206-new-week-3-journal-hershey-company/ http://homeworktimes.com/downloads/acc-206-new-week-4-assignment-chapter-six-seven-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-chapter-eight-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-final-paper/ http://homeworktimes.com/downloads/acc-212-financial-accounting/ http://homeworktimes.com/downloads/acc-250-complete-course-acc-205-entire-course/ http://homeworktimes.com/downloads/acc-290-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-291-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-340-entire-course-acc-340-complete-course/ http://homeworktimes.com/downloads/acc-400-complete-course-acc-400-entire-course/ http://homeworktimes.com/downloads/acc-407-entire-course/ http://homeworktimes.com/downloads/acc-455-complete-course/ http://homeworktimes.com/downl...
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...Consulting Firm Transitional Life Care (TLC) Consulting Firm is the creation of Team B. This paper summarizes the type of consulting firm and the services TLC offers. Each team member’s roles in the firm and her duties and responsibilities are described. In addition, a detailed analysis of how the content and concepts from five undergraduate core courses facilitated the analysis, development, and preparation of TLC Consulting Firm. Mission Statement Transitional Life Care Consultant Firm’s mission is to facilitate client growth with transition through life events and life changes. TLC consultants strive to join with others to create the conditions under which all people with transitional needs will experience opportunities to develop and exercise competence; encouragement to make choices in the pursuit of personal growth, presence, and participation in the transitional process; respect and dignity through the promotion of protection from abuse and neglect and isolation; opportunities for self-advocacy that empower each client to articulate his or her needs; and reduce the negative stress surrounding many life changes. Summary of Firm and Services Transition from one situation to another can be stressful; it is a process of progress forward. The Holmes-Rahe Scale (1967) lists 43 life events and life changes that contribute to one’s stress level. Each member of this team has personal experience as well as education, which would benefit a consultant firm with a mission to...
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...Serial Date Period (1) 8:30 A.M.-10:30 A.M. Code Course Name Place Code Period (2) 11:00 P.M.-13:00 P.M. Course Name Place Code Period (3) 13:30 P.M.-15:30 P.M. Course Name Place LNG 171 English I Section ARC-1 (Nadine) Section ARC-2 (Nadine) Section ARC-3 (Nadine) Section BUS-1 (Dima) Section BUS-2 (Dima) Section BUS-3(Dima) Section BUS-4(Rola) Section BUS-5(Rola) Section COMM 1-(Rama) Section COMM 2-(Rama) Section ENG 2-(Rola) Section ENG 3-(Rola) Section ENV 1-(Carlee) B2-03 B2-03 B2-03 D3-11 D3-11 D3-07 D3-07 D2-07 B2-10 B2-10 D2-07 D2-07 B2-03 MTH 002 Pre-Calculus Section 1(Campbell) Section 2(Campbell) B1-07 B1-08 D3-03 GED 196 Communication Skills in Arabic 1 Section A-1(Dalal Halalat) Section A-2(Sherif Sharkawi) Section A-3(Dalal Halalat) Section A-4(Dalal Halalat) Section E-1(Sherif Sharkawi) Section E-2(Sherif Sharkawi) B2-10/B2-01 D3-07/D2-04 B2-03/B2-01 B2-07/B2-01 D3-11/ D2-04 D3-07/D3-11 D2-07/ D2-04 D2-07/ D2-04 BUS 111 Marketing of Services GED 132 MGT 405 MTH 001 GED 252 Science and Technology in Society Business Ethics and Social Responsibility College Algebra Critical Thinking Section E-1(Mustafa Tajdin) B2-03 B1-11 B2-10 GED 195 SWS 320 D3-07 D3-07 D3-07 D2-07 D2-07 D2-07 Section E-3(Sherif Sharkawi) Section E-4(Sherif Sharkawi) Descriptive Geometry(SA) Operational Research B1-08 B1-08 7th December 2013 LNG 173 Professional Communication Skills Section ARC & ENG 1-(Henrick) Section BUS 1-(Henrick)...
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...Marketing Plan 2nd Progress Report MKT- 402 Industrial Marketing – J Winter 2014 Semester Presented by: Abrar Salim Rafil Zulqarnain Ramsha Khan 28th September 2014 Situational Analysis Internal Analysis Information technology is globally recognized as a vital tool for accelerated ecnonomic growth, efficient governance and human resource developement. Punjab Information Technology Board [PITB] has taken numerous initiatives to deploy swift, effecgtive and innovative IT solutions in Pakistan & has attained massive accomplishments. Plan 9 is an up and running successful project of PITB. Plan 9 is Pakistan's largest tech incubator. Tech incubators are business assistance programs that serve entrepreneurs that deal with technology. Incubators share office space and administrative services but the the core value that they serve is the incubation program to the start up companies. Plan 9 benefits a variety of economic and socioeconomic policy needs, which includes * creating jobs and wealth * Fostering a community's entreprenuerial climate * Technology commercialication * Diversifying local economies * Encouragin women or minority groups Jobs are created as if a team of 5 people successfully incorporate a startup then they would require more workforce and hence more job opportunites would lead to better economic conditions of the country. Plan 9 gives the opportunity to programmers and software developers and other IT personnel...
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