...PhoenixConnect Careers MKT/421 » Syllabus US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28...
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...Personal Plan Branding Paper Marcela Ortega MKT/421 Monday, March 9, 2015 Monique Georges Personal Plan Branding Paper I have 17 years’ experience in the Customer Service industry. One of the reasons why I enjoy working so much in this field is because of the challenges that come with it. Working with the public is not always an easy task, but it is a challenge that I welcome and actually look forward to on a daily basis. I enjoy the interaction and making people’s experience pleasant. My experience has allowed me to have a better understanding of what customers want as well as what their needs are. The cosmetics industry has long been an industry that I want to work in. I am frequently shopping for the latest cosmetics as well as browsing popular makeup retailers like Sephora, Ulta, and QVC. Some could say I have an addiction to makeup but I like to call it staying up to date with the latest advancements in the makeup industry. One of my favorite brands is a company that I would love to work for and that is Bare Minerals. As much as I enjoy playing and experimenting with makeup and color, what I would really like is to not work as a makeup artist, but in the corporate office at Bare Minerals. The brand is known for their mineral ingredients that deliver sun protection and skin enhancing formulas. Not only does Bare Minerals enhance your skin’s radiance, but it is proven over time to continually deliver long lasting skin benefits. Besides the makeup, what...
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...Personal Branding Plan Paper xxxxxx MKT/421 July 28, 2014 xxxxxxx Personal Branding Plan I have over twelve years of cleaning experience from starting out as a dishwasher to cleaning in hospitals, hotels, and residential buildings. From those experiences I have found I enjoy interacting with people and making their stay, where ever that might be, more enjoyable. Yes, it can make finding new jobs, outside the cleaning industry, more difficult; however, I’m always up for a new challenge. I do not intend to stay in the cleaning industry forever. I would rather work in an industry that specializes in helping make memories for people and their families. Working in hospitals, hotels, and restaurants I have developed an understanding of what people expect out of their stays. Especially when they are usually spending a large amount of money, people want to feel special, important, and recognized. I want to be a part of all of that. Companies That Make an Impression on Me To be honest, I have never thought about the companies I would like to work for until this week. Knowing that I want to be able to interact with people the three companies I would enjoy working for would be Xanterra Parks & Resorts, the Carnival Cruise line or InterContinental Hotels Group (IHG). Each of these companies is about making an enjoyable experience for people that stay with them and for employees to making memories along the way. If you want to make a...
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...Personal Branding Plan XXXXXXXXX MKT/421 May 25, 2015 Joseph Roskoski Personal Branding Plan My career in accounting, administrative, and as an executive assistant spans over a decade of experience. Although I started working when I was fifteen, I did not find my true passion for numbers until five years ago. I started working for a company as an Administrative/Accounting Assistant and within two months was promoted to Accounting Administrator. Once I learned more about payroll, taxes, financing, and cash flow analysis I was then promoted to Accounting Manager less than a year later. This position has taught me a lot of hands-on training without a degree; however I am currently working towards my BA in Accounting with the ultimate goal of graduating with a Masters and becoming a CPA. Companies I want to work for CPA Corporation is in Roseville, CA, and I plan to move there in the future. Therefore, I wanted to find something that was close to home. While I want the convenience, I also want to work for a good accounting firm. CPA Corporation has been in business since 2001 along with experienced CPAs with 20 years' experience (cpacorporation.com, 2013). I find this intriguing because I can learn a lot from the people within the company. BFBA is in Sacramento, CA that provides services to clients throughout Northern California and Nevada. I've heard fantastic reviews about this company from friends and gave me a broader environment...
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...Defining Marketing Paper Toya Carter MKT/421 May 25, 2011 Susan Craver Abstract Marketing is a very important tool for a growing business. Marketing is a good investment for businesses. Marketing is an area that has been proven to pay for itself within any business. Marketing is often misunderstood, because of lack of research, time, resources, and the understanding of its potential. Marketing is effective for any business if it shows what task the business does well or how well the business produces products differently from competitors. In this paper the subject to discuss is the meaning of marketing and the importance of marketing in organizational success. Three Definitions of Marketing First Definition of Marketing My opinion of marketing is advertising a service or product to gain potential consumers who may want to purchase the service or product. In think advertising services or products to potential consumers is a great for any business to gain customers because if the consumer does not usually shop at the business in question the individual would not know what services or products the business is offering for sale. For example, AT&T Wireless sends advertisements in weekly newspapers in the Orlando area. This advertisement shows the newest products and phone service plans the business is offering. Also the advertisement shows how potential customers can have great phone service at a very low rate and obtain a new phone of their choice without charge...
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...Personal Branding Plan Paper Jacqueline Babb MKT – 421 November 24, 2014 University of Phoenix Personal Branding Plan Paper – Introduction My career spans a bit over 20 years in various administration positions in many different industries. Most of my career was spent in the manufacturing industry. In the beginning, for approximately 5 years, I was a receptionist, handling the most basic of responsibilities. Later began a stretch of time that I worked in an administration type of position as a planner and raw material control. This position allowed me to learn more of the industry, receiving the raw material, assigning it to appropriate work orders, and maintaining the flow of production on the raw material end. Finally, I moved into the area of accounting performing accounts payable for the freight side of a manufacturing company for around 7 years, which is where I found my desire to further my career. Those years of working in the accounting area has given me the confidence to move forward and push my career further. Companies I Would Like to Work For Germania Insurance is a Texas based insurance company whose home office is in Brenham, Texas, my hometown. It was started back in 1896 in Perry, Texas, composed of only 31 members. Their founding principle was “bearing one another’s burdens made them all stronger” (Germania Insurance, n.d.), which is still true today. Today Germania offers full insurance services and has its own member-owned credit union. This company...
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...Personal Branding Plan Josh Barnett MKT/421 April 21, 2015 Wendy Bullock Personal Branding Plan Work ethic, reliability, and results. These are three of the important character traits that I feel separate me from other candidates when it comes to competing for a job. The time that I spent in the military is what I credit a large part of my work ethic to. From Day one in the military you are required to do everything to the best of your ability and to continue to do so until the task is completed. Even as a child, I was told that that if I say am going to do something or be somewhere, then I am to keep my word and follow through with every commitment. Once again the military further hammered in that mindset and even introduced me to the phrase; “if you are 15 minutes early, you are on time. If you are on time, you are late.” Both of these influences have molded me to value the characteristic of being reliable not only by presence but by carrying my own weight as well. The third trait that I feel solidifies my value as an employee is my ability to produce results. Of course the first two characteristics play a role in my ability to get results but I have always had a competitive nature as well. Coming from an athletic background and excelling at sports my whole life, I developed a hunger to be the best at whatever it was that I was doing. If I were to make a list of dream companies that I would like to work for, the first job that would have to be at the top...
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...My Personal Branding Plan Sena Lopez MKT/421 05/04/2015 Bryan Rice I have been in the workforce for about 20 years. I’ve worked several different positions and fields which include education, grocery, and drug and alcohol rehab. I have been working in the Drug and Alcohol Rehab field for almost 7 years now. We specialize in residential treatment program for men and women adults to help them learn how life without drugs and alcohol. The environment I currently work in is a fast paced environment where anything can happen at any given point. This field consistently makes changes to their policies and licensing requirements. These all vary from the company to the field and insurance company your dealing with at that time. I am currently in school to receive my Bachelor’s Degree in Business Administration to eventually own my own rehab in the near future. Companies I Would Like To Work For I’ve been working in this field long enough to realize that this is my passion not just my job. I have the proper training and certifications to move forward in this field and work for a higher end facility. The staff understands the need for privacy in a supportive environment. This high end facility offers a resort like experience. Each facility offers different amenities but this facilities offers much more for the individual like yoga, hiking, and aquatic therapy. Depending on the level of treatment that you are requesting or in some cases required to take this will determine the...
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...Personal Branding Brand Paper Edward Smith MKT/421 March 29, 15 Michael Medoro Personal Branding Plan Paper My career immediately after graduating High School in 2003 started with my enlistment into the United States Army. Unfortunately in 2010 I sustained combat related injuries that forced me into early retirement after 7 years of actively serving. Although I had other career interest after graduating High School, once I was retired out of the Army using the skills and training I gained while servings left very few windows open for me to further my career as an civilian because of my injuries and restrictions that were placed on me. However, I have continued to have an interest in law enforcement, technology, and fashion which has allowed me to still have interest in working for particular companies/agencies in each field. Companies I Would Like To Work For I grew up in a law enforcement family which sparked my interest of being a police officer one day, but I never wanted to settle with just being a basic officer, my interest was mainly towards joining the higher ranks of law enforcement like The US Marshals Services (USM). According to Jacobs (2014), “established in 1789 by George Washington, the US Marshals is the oldest law enforcement agency in the country”. (para. 1). My interest in joining the marshals is because although all law enforcement agencies essentially are tasked with going after criminals and protecting citizens, the USM are assigned with going after some...
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...Personal Branding Plan Paper MKT/421 7/20/15 Personal Brand Plan I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of continuous development and work to instill that passion in my work and across my teams. Companies to work for The top three companies that I am interested in working for are Locke Martin, Raytheon, and Boeing. Each of these companies, are involved in the aerospace industry and hold government contracts. This line of work related to the IT development for aerospace has always fascinated me. I truly enjoy investigating the electronics division, along with the radar technology is amazing works of science. Lockeed Martin Lockeed Martin is the number one IT provider for the Federal Government (lockeedmartin.com, 2015). For an organization to win government contracts they must meet a very high standard of process flow. “Lockeed Martin does...
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...Blue Ocean Strategies MKT 421 February 2, 2015 Strategy and Positiong Paper for StressLess: A Fitbit Product What is innovation? By definition, it is a new method, or idea that revolutionizes the current standard. Innovation is paramount to success in a competitive market. A company can choose innovation in the current market, or use a red ocean strategy. This strategy is to take a current product or process and improve upon it. Another option businesses have is to endeavor for a blue ocean strategy: the strategy of creating a new market. A blue ocean strategy takes the market to a new level. A new product, or a new business is invented in a blue ocean strategy. Blue ocean strategies are vital in the business cycle, as the blue ocean represents the new, uncharted territories in business. Without blue ocean strategies, society would never make advance leaps in technology. The world would have received the cotton gin, as it was an improvement on a current tool. But would the world have received the printing press? The computer? The wheel? Currently, society is in a technological upswing. Blue ocean strategy moves were common when technology was evolving into the common, household use that it experiences now. With technology becoming so common, the red ocean strategy has taken over the blue ocean strategy seen previously. Blue ocean strategies are being seen more in societal and cultural convenience rather than mechanical devices. While it is expected that a blue ocean move...
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...Personal Branding Plan Jessica Cutcher MKT/421 November 30, 2015 Rebecca Robbins Introduction Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this company is one that is good to work for. There are four businesses that I researched and have submitted my resume and applications. I will discuss which companies I chose, why I chose them and the steps that I took in order to present myself to their HR Departments. I have been doing this for the past 3 years, so I have some good references and a little bit knowledge as to how some of these companies perform their hiring process. The first company that I researched and chose to apply with is Ford Motor Company. Ford Motor Company is an organization that I chose because the pay and benefits are great and if you can get through the probation period, it can be a very good job. I looked them up online and found that Ford Motor...
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...Elements of Marketing Mix MKT/421 Elements of the Marketing Mix Today’s high performance organizations are placing a high emphasis on marketing as a key to organizational success. The planning phase of the marketing management process is extremely important to effective marketing operations. Marketing planning involves setting objectives, evaluating opportunities, creating marketing strategies, preparing marketing plans, and developing marketing programs. Developing a market strategy consists of identifying a target market for a product or service, followed by building a marketing mix to reach the target group as creating marketing strategy is a key element in the process of market planning. The marketing mix and its elements make up the basic tactical components of a marketing plan. The elements of the marketing mix are known as the Four P’s including some products marketed at a price with some promotion to tell customers about the product and a way to reach the potential customers (Perreault, 2011). The idea that the customer is also an element of the marketing mix is a common misconception. The customer is in fact the target of the marketing mix. “The basic reason to focus on some specific target customers is so that you can develop a marketing mix that satisfies those customers’ specific needs better than they are satisfied by the competitors in the industry” (Perreault, 2011). Elements of Product The product element of the marketing mix refers to...
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...Marketing Mix MKT/421 February 11, 2013 Ron Stripe Marketing takes a day to learn. Unfortunately it takes a lifetime to master – Phil Kolter. Marketing involves so much more than simply selling a product or service. It involves planning and preparations that requires an organization to connect with their customers on a much deeper level. A marketing mix is one of the most valuable tools an organization can utilize to create such a connection. The marketing of an organization includes so many variables; therefore, it is necessary to categorize these variables by product, price, place, and promotion, which are the 4P’s of the marketing mix. These categories are the framework for just about every successful organization in today’s market. An organization like Fisher-Price understands how important a marketing mix is to compete in a market that is saturated with developing young minds; which in fact, was the driving force behind their refreshing new approach to stay connected with today’s moms. The Marketing Mix What is a marketing mix and how does it affect an organization? The answer to this question is what all business owners and managers need to know to contend in the highly competitive market of this day and age. The term "marketing-mix," was first coined by Neil Borden, the president of the American Marketing Association in 1953. It is still used today to make important decisions that lead to the execution of a marketing plan. The various approaches that are used...
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...Marketing Mix Lakeshia Williams MKT 421 Allen Hopkins Marketing Mix In an organization marketing managers make decision as part of developing the marketing strategy. The marketing management process consists of planning activities, directing the implementation and controlling. This is expected of the marketing manager. The planning that a marketing manager does is considered a marketing strategy. The marketing manager has to determine the target market. The target market is the type of customers that product is for. For example, Chuck E. Cheese is a place for kids to have fun. So Chuck E. Cheese target market is kids. The marketing mix everything to do with the marketing strategies. Marketing mix this the controllable variables that an organization put together to satisfy the target market. When developing the marketing mix there are four elements product, place, price and promotion. When these four elements are used correctly and adjusted to meet the needs of the organization, it will bring the income that organization was looking for. The four Ps are also considered marketing activities that is a part of the marketing mix. Each element of the marketing mix work hand in hand. The elements of the marketing mix focus on the customer which makes all elements equally important in the marketing mix. The first element of the marketing mix is product. A product is consider a physical good, a service, a feature, benefits, quality level, accessories, installation, instructions...
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