Market Research Paper
Kathy Kudler established Kudler Fine Foods as an elegant connoisseur food market. Through her love for catering and dissatisfaction in shopping, Kathy developed an upscale food market offering a wide variety of the most refreshing ingredients and handpicked products at affordable costs with effective and knowledgeable staff.
Kathy became a success by mixing convenience and affordability. She plans to expand the organization by including a catering service in addition to the in-store affairs currently available. Kudler Fine Foods is continuing to develop the organization to reach the objectives of meeting the consumer needs and becoming more successful as an organization. The first step in achieving this result is building a solid foundation and identifying the marketing mix.
Marketing Research Defined
Marketing research can be defined as the array and analysis of information to assist in the decision making process. As identified on the Kudler website, additional marketing research is needed to determine a defined action. The surveys were not capable of providing an adequate effect. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered. Through the current surveys, the results showed the consumers were disappointed, but further detail is needed to choose the appropriate course of action.
Additional Market Research and Competitive Intelligence
Kudler needs to identify the marketing setback and the opportunity for improved consumer satisfaction. Now, the concern appears to be connected to collecting research and information to increase their recent service proposals into fields such as catering or an organic food specialization. Kudler has overlooked a few stages in
