...Branding Plan MKT/421 Branding Plan The Elevator Pitch Hi my name is _________ with the many financial programs my organization offers, I help consumers like you with their needs when it comes to the purchase or lease of a new vehicle, ensuring it meets the budget and requirements of all involved. Perhaps you and I can get together to discuss who we can help in their quest in purchasing a new vehicle. According to Elevator Speeches (2008), an idea of a service, product, or project is overview with an elevator pitch and it name is derived from the quick ride of an elevator and should last 30 seconds or approximately 100 words. A pitch does not take place of a good business strategy, but if the pitcher can arouse the attention of the listener, he or she will most likely be given the opportunity to share his or her idea in-depth with the appropriate audience at a later time (Gatling, 2011). In the car selling industry there are many things to learn, seems simple but it actually takes planning, executing, and time management. Equally important, the four basic principles of marketing, product, pricing, placement, and promotion need to be exercised at all times during sales of a vehicle. For example, when customers come to the dealerships lot, he or she may or may not know the specifics of a certain vehicle; such as gas mileage, safety features, or even options. Moreover, he or she may not even know their wants or needs. At the same time, the salesman should have...
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...Personal Branding Plan Jessica Cutcher MKT/421 November 30, 2015 Rebecca Robbins Introduction Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this company is one that is good to work for. There are four businesses that I researched and have submitted my resume and applications. I will discuss which companies I chose, why I chose them and the steps that I took in order to present myself to their HR Departments. I have been doing this for the past 3 years, so I have some good references and a little bit knowledge as to how some of these companies perform their hiring process. The first company that I researched and chose to apply with is Ford Motor Company. Ford Motor Company is an organization that I chose because the pay and benefits are great and if you can get through the probation period, it can be a very good job. I looked them up online and found that Ford Motor...
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...SAMSEL Share ... 183 Home Classroom Library Program Account PhoenixConnect Careers MKT/421 » Syllabus US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation ...
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...Marketing Tina Frank MKT/421 July 15, 2013 Roger Houthoofd Marketing has taken on new meaning in economic s these days. It used to be that a person heard the word “market and the consumer would think of a store to purchase items needed for personal or home needs. When a person thinks the term “market” he or she usually think of advertisements. In this paper will define what marketing is. The importance of marketing in organizational successes will be addressed with examples of the business world to support the explanation. Marketing is defined as “a process of production and exchange that is concerned with the flow of goods and services from producer to consumer” (Marketing, 2013, na), Marketing is a wide spectrum that starts with people who develop the product to the simplest handling of the product. While in the past marketing of a product was solely done by word of mouth and channels to get merchandise was slow, marketing still existed usually in shops or merchandise stores. With the increase in use of the automobile and paved roads companies have had an easier time to get goods from one place to another. With the invention of the Internet, television, and radio, it has become easier to market items that consumers need and want. With this advance in economics and technology new stores popped up nearly...
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...MKT/421 Final Examination Study Guide This study guide prepares you for the Final Examination you complete in the last week of the course. It contains practice questions, which are related to each week’s objectives. Highlight the correct response, and then refer to the answer key at the end of this Study Guide to check your answers. Use each week’s questions as a self-test at the start of a new week to reflect on the previous week’s concepts. When you come across concepts that you are unfamiliar with, refer to the Student Guide for that particular week. The Student Guide provides a breakdown of the readings that align to the Final Examination questions. Week One: Marketing Fundamentals Objective: Explain the importance of the marketing mix in the development of marketing strategy and tactics. 1. Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in its a. pricing b. promotion c. personnel d. product Objective: Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. 2. Good marketing strategy planners know that a. firms like Nabisco and WalMart are too large to aim at clearly defined target markets b. target marketing does not limit one to small market segments c. mass marketing is often very desirable and effective d. the terms mass marketing and mass marketer mean basically the same thing Week Two: Marketing Research Objective: Identify various segmentation...
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...* * * * . March 15, 2012 MKT 421 Instructor: Roberto Cordero Week One: Define Marketing Paper Marketing Defined In today’s business world marketing is a tool used to promote and excel the sales of a product. Marketing has advanced to extreme levels in the past decade because of all of the new advancements in technology. Marketing is used to make consumers aware of a product or service to promote business and keep up with competitors. Marketing surrounds us in our daily life even if we are unaware of it. It is on the T.V., the radio, in magazines, and newspapers, on the internet and billboards on the freeway. This paper is going to define marketing and explain the importance of marketing in organizational success this paper will also provide three examples from the business world that support the definition. Marketing is a tool that when put into a plan becomes a successful way to promote a business, a marketing strategy plan is something that every business, large or small should put time and effort into. This time and effort that is put into a marketing strategy plan turns in financial success for the business when it is sought through properly. Examples of marketing can be something as simple as a business card or a bulk email sent out to 100’s of people advertising a sale. According to Entrepreneur Media (2012), "Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services:...
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...DEFINE MARKETING 1 Define Marketing Larry Jean Baptiste University Of Phoenix Unit 1 Individual Project Course: MKT/421 Facilitator: Henry Weber May 13, 2013 DEFINE MARKETING 2 Define Marketing Marketing is the performance of activities that seek to accomplish and organization’s objectives by anticipating customers’ or clients’ needs and directing a flow of need-satisfying good and service form producer to customers or clients. (Perrault, Cannon, & McCarthy 2011) In my opinion Marketing is a way that organizations or corporations communicate to potential and current customers in reference to having products or services that they need or desire at an affordable price. Marketing is the process of technique of promoting, selling, and distributing a product or service. (Marketing (n.d.) http://www.merriam-webster.com/dictionary/marketing.) Marketing play a vital role in an organization’s success, because without a marketing plan on how to distribute , promote, and inform potential customer and current customers of products or services that the company provides, then failure of the company is inevitable. There are a lot of competitors out there, due to this fact an organization have to place big emphasis on marketing, because not only do the company have to get the information about eh products and services to the customers in order for them to make an informed decision to get the product or service. They also have to do it cost effectively...
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...Running Head: DEFINE MARKETING PAPER 1 Define Marketing Paper Mary Riddell MKT/421 February 3, 2014 Ralph Schoen DEFINE MARKETING PAPER 2 The schoolbook defines marketing as; Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to the customer or client. My personal definition is; Applying to both profit and nonprofit organizations, marketing is done by completing tasks geared towards a potential organizations goals and objectives. Directing the flow of goods, needs, wants, or demands of the customer or client from the producer, when completed successfully meets those requirements, the product should sell itself. Marketing makes it way into our daily lives. While watching television, listening to the radio, reading a magazine or newspaper, roaming the Internet, and even walking down the street. We are exposed to marketing to sell us products or impact our life somehow. Marketing is what keeps radio stations and TV stations running, paying the station the run its ad to gain exposure for more profits. Every job will have marketing in some way to bring in more customers which in return is more money for the business, even down to one's resume, which is a way or marketing ones self to the employer. Businesses goals are to become profitable...
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...Defining Marketing Paper MKT/421 February 6, 2014 Philip Heckman Defining Marketing Paper * The first thing that comes to mind when one hears the phrase "Marketing" is selling or advertising. But marketing is much more than just selling and advertising, its objective is to satisfy and identify the needs of consumers. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets (Perreault, Cannon, & McCarthy, 2011). In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of organizational strategies. * According to the American Marketing Association marketing is defined as: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders ("American Marketing Association", 2004). The Merriam Webster's definition of marketing is " (1) The act or process of buying and selling in a market. (2) The commercial functions involved in transferring goods...
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...Favorite Brand Michelle Gale MKT/421 June 2, 2014 Glenna Twing Every person has a favorite something; this could be shoes, stores, or food to name a few. This paper will detail one of my favorites, Skecher’s Shoes. There are many competitors that offer similar products, and the paper will show a few of them. Details as to why they are my choice will also be included. We will also look at how this company provides customer service to promote customer loyalty to a variety of age groups. My intent is to get others to try these shoes if they have not. Favorite Brand and Why Shoes are important to most people. Many have a favorite brand at they like to wear. I choose Skecher’s Memory Foam as my favorite brand. Skecher’s Memory Foam are my favorite for a few reasons the biggest reason is they are comfortable. With my current job I am on my feet a lot, and comfortable shoes are necessary. To have a pair of shoes that do not provide comfort could make my feet hurt after a period of wearing them. I have also found that an uncomfortable pair of shoes causes other problems such as an ache in my back. Having this happen has and would make the day worse. Pricing is another reason that these shoes are my favorite. The pair that I most currently purchased was $64.99; this is not a bad price. Considering that I wear these shoes at least five days a week, and at least eight hours a day, this...
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...MKT 421 Week 1 Individual Assignment Favorite Brand Paper Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Equity Bank Equity Bank, a Kenyan based financial services company is an organization that I am so passionate about in the banking industry. The bank was started in 1984 as Equity Building Society (EBS) and it used to provide finances for mortgage to most of its customers who fell in the low income earners bracket. The bank is led by a board of directors headed by the famous chairman; peter Munga and the group’s chief executive officer Dr. James Mwangi (Allen, 2013). I like this brand because of several reasons as outlined below 1. Leadership The bank is managed by an experienced board of directors who ensure that there is consistency in customer satisfaction and adequate innovation which results to efficiency. In November 2013, the company’s chairman Peter Munga was titled Chairman of the Year in the 4th edition of the...
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...Running head: MARKETING RESEARCH PAPER Marketing Research Paper Aida Eulloqui University of Phoenix MKT/421 October 08, 2012 Marketing Research Paper Marketing Research Paper for Kudler Fine Foods Kathy Kudler would relieve her stress by using gourmet cooking. In the journey of finding the ingredients she learned she needed to travel to different locations. Kathy chooses to open her own area of expertise, a convenient food store to purchase products needed for gourmet cooking all in one place and at a reasonable price. In this paper will identify areas in which there is need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics. According to Kudler fine Food’s Vision Statement,(Strategic Plan, 2003 “p1”) “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wines” Kudler Fine Foods strives to provide its customers with the freshest baked goods, produce, meats, seafood, cheese, specialty dairy products, and wines. Kathy Kudlers goal is to be the specialty food store gourmet cooks look to when shopping for the ingredients for their culinary creations. The opening of her first store in 1998 proved to be an immediate success. Kathy has opened two other locations since. A prominent goal of marketing research...
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