Competitive Landscape When it comes to this type of argument it is very compelling to understand what needs to be done here. It is very important for a company to be able to understand what their competitive landscape market is and how they are going to use it. Within the Jackson Hewitt Company, they have many different competitors that offer similar to the same type of services they do. So the question here really is how Jackson Hewitt markets themselves and the new service of financial services that makes them more appealing to the customer. Marketing is the key, the whole purpose of why a company has marketing teams. Here are some examples of Jackson Hewitt’s competitive landscape. So let’s start out with the most obvious question, what is competitive landscape. “A competitive landscape (also known as “competitive intelligence”) provides cohesive, detailed information on what your competitors are doing including” (Koch, 2009). So when doing the research on Jackson Hewitt, I had come to a conclusion that they do not offer financial advisory to their customer such as some of their competitors do like H and R Block. So when a company wants to start up a new service, they need to research their competitor s to find out exactly what they are offering and the pricing of those services. A company needs to offer more for less in order to be competitive in a field that is already crowded. “In gathering competitive intelligence and creating your competitive landscape, you will gather a significant amount of information over time” (Koch, 2009). So when a company starts up a new service they are identifying who already offering that service and how they do it. So they as a company need to develop a plan to offer more of that service to get more in depth with their customer. When it comes to many people will do almost anything to make sure that it is protected or that it will gain as much interest as possible. For me it would be a lot easier to stick with the same company that does my taxes. They already have the information needed and are aware of my current financial situation. In my opinion they would be the ones that would be the most beneficial to how I save my money. So in the end, Jackson Hewitt is going to need to keep their customers and offer them the best new financial advisory they can, which will spread the word to other people and will raise the client base.

Reference Page
Koch, Blair. 2009. Understanding the Competitive Landscape. Retrieved from http://tabdenverwest.blogspot.com/2009/09/understanding-your-competitive.html. on April 14th, 2012